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Chyron Graphics Technology Puts Anchors in the Driver’s Seat at CNBC Asia Pacific

Chyron Graphics Technology Puts Anchors in the Driver’s Seat at CNBC Asia Pacific

MELVILLE, N.Y. — March 14, 2011 — Chyron today announced that CNBC Asia Pacific has built a new on-air workflow based on its signature Lyric PRO 8 graphics software. The Touch GraphX touch-screen graphics feature offered on Lyric PRO 8 literally allows the broadcaster to put the power of the program flow directly into the hands of anchors, who now can control graphics playout with a simple tap to the display as they present the business headlines.

As an enterprise authoring tool, Lyric PRO 8 allows the end user to create sophisticated graphic templates with unparalleled ease and flexibility. The Touch GraphX feature provides a simple scriptless solution for bringing touch-screen graphics to CNBC Asia Pacific broadcasts. The graphics can be created directly within existing templates, training is quick and easy, and the on-air impact is dramatic. Easy for on-air talent to operate and intuitive for the production team to create, Touch GraphX brings a sense of greater immediacy and engagement to any news or sports production cost-effectively and with minimal impact on existing operations.

“CNBC Asia Pacific reaches millions of viewers across the Asia-Pacific region, and we are very pleased the network has chosen Chyron technology for innovative on-air graphics delivery,” said William Payne, director of Asia-Pacific sales at Chyron.

# # #

About Chyron As the pioneer of graphics as a service for all digital video media, Chyron (NASDAQ: CHYR) continues to define the world of digital and broadcast graphics with Web, mobile, HD, 3D, and newsroom integration solutions. Winner of numerous awards, including two Emmy(R) Awards, Chyron has proved itself as the undisputed leader in the industry with sophisticated graphics offerings that include Chyron’s AXIS Graphics online content creation software and order management system, on-air graphics systems, clip servers, channel branding, and graphics asset management solutions. More information about Chyron products and services is available on the company websites: www.chyron.com and www.axisgraphics.tv. The company’s investor relations information is at www.chyron.com via the “Investors” link.

All trademarks and registered trademarks mentioned herein are the property of their respective owners.

ENDS

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Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

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