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Digital Alert Systems’ Bill Robertson to Join 2011 NAB Show Panel Discussion of Next-Generation EAS

LYNDONVILLE, N.Y. — March, 16, 2011 — Digital Alert Systems (DAS), a division of Monroe Electronics and a leading innovator of next-generation Common Alerting Protocol (CAP) and Emergency Alert Systems (EAS), today announced that Bill Robertson, the company’s business development manager, will be a panelist for the session “Next-Generation EAS: The Final Stretch” at the 2011 NAB Show as part of the Broadcast Engineering Conference. Scheduled for 9 a.m. on April 13 in room S226, the panel session will address the FCC’s new rules and refinements for EAS, as well as the obligations and opportunities presented to broadcasters by FEMA’s adoption of CAP.

“FEMA’s push toward a new Integrated Public Alert and Warning System and the FCC’s focus on establishing the next generation of EAS are bringing numerous changes to the rules broadcasters must accommodate in delivering emergency communications,” said Robertson. “I look forward to joining fellow experts at the NAB Show to discuss the latest developments in EAS and what these changes will mean for broadcast stations and groups.”

Robertson both speaks on and writes about emerging requirements related to EAS. His most recent technical paper, “Lemons Into Lemonade: Leveraging EAS/CAP Into Your Revenue Stream,” provides information on how newly required next-generation EAS/CAP systems can add value to a station by streamlining operations, supplying additional information to communicate to listeners/viewers, and offering opportunities to change what traditionally has been a cost center into a potential revenue source. The paper will be available in the 2011 Broadcast Engineering Conference Proceedings book and at the DAS 2011 NAB Show booth (C2952).

Robertson has been with DAS for nearly two years and previously served as the senior director of strategic marketing for JDSU, a global provider of test and measurement systems. He was recruited for this role from his position as vice president and general manager at da Vinci Systems, an Emmy(R) Award-winning provider of color enhancement systems for television and film. Robertson earlier held executive positions in sales, marketing, and product development at leading broadcast manufacturers including Vela Research, Frontline Communications, Starnet Development Inc., and Dynatech Video Group.

Information about DAS’ EAS products is available by phone at +1 (585) 765-1155 and online at www.digitalalertsystems.com.

# # #

About Digital Alert Systems Digital Alert Systems is a leading innovator of next-generation Common Alerting Protocol (CAP) and Emergency Alert Systems (EAS). The company was formed in October 2003 when the founders determined that IP-based technologies could lower the cost of EAS encoders/decoders, improve operations, and offer more avenues to increase the effectiveness of emergency communications in the future. In October 2009, Digital Alert Systems merged with Monroe Electronics to further extend its product offerings and better serve their collective customers well into the future. Based in Lyndonville, N.Y., Monroe Electronics provides R&D, manufacturing, sales, and customer service for the Digital Alert Systems brand. The company continues to retain its hard-earned reputation for quality, reliability, innovation, and service to valued customers around the world. More information is available at www.digitalalertsystems.com.

All trademarks appearing herein are the property of their respective owners.

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