A virtual press conference from Sound & Video Contractor

Video Applications Works with Big Show Construction Management for 3D “Evolution (Multiplex)� at Art Basel Miami

Art Basel

Art Basel

When Big Show Construction Management needed AV support for an Art Basel Miami event showcasing former Hollywood director turned visual artist Marco Brambilla, it turned to Video Applications Inc.’s (VAI) Nashville office. Brambilla’s “Evolution (Multiplex),� a stereoscopic 3D video collage culled from thousands of movies, was called one of the most eye-opening events of the festival.

“Marco brought us in to produce the entire event from the site survey and coordinating content to providing crew, accommodations and local truss,� says Billy Kneissl of Big Show. “I spoke to every rental and staging house in Miami but no one could do what we needed to get Marco’s video on the screen. But VAI had the special 3D silver screen, projectors, technicians and a projectionist. They were the only ones who could meet our needs.�

For the poolside event at The Standard Hotel, VAI provided a 15×26-foot Stewart seamless 3D front-projection silver screen and two Christie HD18K projectors with 3D glass polarization filters that projected the 3D video. VAI transferred content delivered on hard drives to a VAI Digital MediaHub playback and record system.

Brambilla’s “Evolution (Multiplex)� is a three-minute, multi-layered, horizontal-scrolling 3D video collage of iconic Hollywood movie moments set to a bombastic rendition of Tchaikovsky’s “Romeo and Juliet.� The 3D video will be installed at the Santa Monica Museum of Art as the centerpiece of Brambilla’s first solo museum show.

VAI also provided guidelines for content delivery. The 3D video was delivered to showsite as one 3840x1080resolution clip. “The output of the MediaHub playback device was split into two 1920×1080 HD signal formats for the two projectors, each half representing what either the left or right eye would see.,â€? explains VAI senior account executive Michael May.

Equipment had been set up the night before the event for testing, but gale force winds prevented VAI from erecting the large screen until immediately prior to the event.

“When we ran into weather problems the projectionist said he could be ready to go an hour after the screen was up, and he was right,� says Kneissl. “VAI was great, especially coping with a lot of the last-minute changes we had to deal with.�

In a nod to the high-profile, high-glamour quotient at Art Basel Miami, the 3D glasses for guests were no ordinary throw-away eyewear: They were custom aviator 3D glasses from Armani Exchange.

Neal Gass was VAI’s lead engineer for the event.

Video Applications and Scharff Weisberg are collaborating partners to clients requiring unique and imaginative solutions for their event, spectacle and large-meeting lighting, sound and video needs whether local, national or worldwide. For more information visit www.scharffweisberg.com or www.videoapps.com.

Digg Syndication Del.icio.us Syndication Google Syndication MyYahoo Syndication Reddit Syndication

Related Topics: News, Product Applications

Chris Fetner, Mark Aitken, and Darcy Antonellis to Keynote at SMPTE 2014 Annual Technical Conference & Exhibition
Wohler Expands Reseller Agreement With Brazil’s CIS Group to Include File-Based Product Family
Digigram to Introduce New Low-Latency, High-Density LX-MADI PCIe Sound Card at IBC2014
Forbidden to Present Two Sessions at IBC Content Everywhere Conference During IBC2014
RTI Announces Integration With Converging Systems’ LED Lighting Systems
Zylight F8 LED Fresnel Delivers Reliable Performance, ROI for Lightworks.TV
HARMAN’S AKG WMS4500 Wireless Microphone System and D7 Ltd Mic Keep Up With Carlos Elizalde’s Every Move
IC Realtime Launches Open Platform 720-Degree Surveillance Camera Software
France’s Biggest Summer Festival Produced Live with Blackmagic Design
GO AV Adds UDC 400 from High Resolution Systems for Control of Blackmagic Design’s 2ME ATEM Switcher

About

Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

Calendar

March 2011
M T W T F S S
« Feb   Apr »
 123456
78910111213
14151617181920
21222324252627
28293031  

Your Account

Subscribe

Subscribe to RSS Feed

Subscribe to MyYahoo News Feed

Subscribe to Bloglines

Google Syndication