A virtual press conference from Sound & Video Contractor

AVI-SPL Unifies Marketing Efforts

VP of Internet Marketing Will Lead Marketing and Internet Marketing Teams

AVI-SPL today announced its Marketing Communications and Internet Marketing departments have joined forces under the leadership of industry veteran and AVI-SPL Vice President of Internet Marketing Kelly Bousman.

Kelly Bousman

Bousman has been with AVI-SPL for nearly 14 years, starting the creative services area, then creating www.ProjectorPeople.com and developing the company’s Internet strategy. From brand development to marketing program management, Bousman has been an integral part of AVI-SPL’s growth.

Now as one collaborative team, the in-house marketing staff manages the company’s public relations, graphic design, tradeshows and copy writing, in addition to developing and managing www.avispl.com, www.ProjectorPeople.com, and customer extranet sites. The group also handles the company’s social media communications, email marketing, webinars and online advertising.

The decision to unify the two departments was made after the company’s VP of Marketing Communications Michelle Oswald resigned to pursue a career outside the industry.

“We’re very sorry to see Michelle go, but the company wishes her all the best in her endeavors,? said John Zettel, chief executive officer, AVI-SPL. “However, change presents the opportunity to evolve. I’m very excited to see the collaborative efforts this now-unified team will produce in the near future. Kelly’s extensive knowledge of the industry combined with her marketing forte will provide this team with very strong leadership.?

“I’m thrilled to be taking on this expanded role with the company,? said Bousman. “I’m looking forward to working on more projects with several of AVI-SPL’s business units and our manufacturer partners in order to produce innovative marketing programs to further our goals.?

Supporting Links
• AVI-SPL Blog
• Follow AVI-SPL on Twitter and Connect on Facebook

Recent Announcements
Peter C. Grabowski, Jr., Joins AVI-SPL Executive Team
AVI-SPL Launches Tech Briefing Event Series

About AVI-SPL
Headquartered in Tampa, Fla., AVI-SPL is the result of a merger between Audio Visual Innovations (AVI) and Signal Perfection, Ltd. (SPL). In aggregate, the company has more than 40 years of experience and has completed more than 30,000 installations globally, providing clients with innovative audio and video communications solutions backed by a strong tradition of high quality and exceptional customer service. As the largest global integrator for audio and video communications systems and services, AVI-SPL is uniquely positioned to deliver the most comprehensive line-up of collaborative solutions, including: managed conferencing, Telepresence and video conferencing, systems integration, product sales and rental, complete staging and production services. For more about AVI-SPL, visit www.avispl.com.

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