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SIM2 USA Appoints Two New Rep Firms

Miramar, Florida—April 2011—SIM2 USA announces the appointment of two new rep firms on the West Coast. Steven Lester Company will handle Northern California and Northern Nevada, while Morris-Tait Associates will cover Southern California.

“California represents a golden opportunity for SIM2, and we look to the teams at Morris Tait Associates and Steven Lester Co. to be an extension of the brand, reaching our dealers with personalized attention and service,? said Alberto Fabiano, Executive VP of SIM2 USA. “Everyone involved is well respected in the territory and experienced in selling reference-quality home entertainment products, which are the key reasons we chose them. We look forward to continued success in this territory with our new partners.?

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About Morris-Tait
Morris-Tait Associates was founded 48 years ago and has maintained its edge in the industry by continually representing high-end custom installation audio/video products with innovative design and sonic performance. http://morristait.com/

Steven Lester Co.
Steven Lester Co. partners with brands that define and redefine categories and assist dealers in training their team to embrace the market of the future today. http://www.stevenlester.net/

About SIM2 USA Inc. and SIM2 Multimedia
Since their entrance into the US home theater market in 1999, SIM2 USA, under the guidance of its parent SIM2 Multimedia (established in 1995), has dedicated its resources to marketing and servicing products that meet the demands of the US market. SIM2 Multimedia is a worldwide leading manufacturer of home theater products and leading provider of high-end performance large screen systems (for control rooms, information, communication, and simulation) and professional projection systems for E–cinema applications. Over the years, SIM2 has gained a reputation for meeting the industry’s demands for new, emerging technologies, offering high-quality and reliable products that meet the customer’s need in any application. Products are designed and manufactured in Italy. The marketing policies of the company are world-oriented, with a direct presence in Italy (headquarters), the USA, UK, China, Germany (sister companies), and in over 60 countries worldwide through partnerships with qualified distributors.

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