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FUJINON TO INTRODUCE NEW HALF-INCH, ENG-STYLE LENS AND UNVEIL COST-EFFECTIVE NEW SERIES AT NAB 2011

Wayne, N.J. –FUJIFILM North America Corporation, Optical Devices Division has announced it will introduce a new lens for the half-inch format and the creation of a new series of lenses during the 2011 NAB Show in Las Vegas from April 11 through April 14. FUJIFILM North America Corporation, Optical Devices Division will exhibit within Booth #C7525 at the show.

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The new ZS17x5.5 lens for half-inch format cameras is part of the high-end Select series of ENG-Style FUJINON lenses. This lens is available in either BERM or BERD version – with internal range extender, servo zoom and manual or servo focus. The Select series is derived from the company’s popular HA line of 2/3-inch Premier Series high definition lenses.

The new Exceed Series of cost-effective, feature-rich lenses is being unveiled at NAB. The new series includes the XS20sx6.3BRM half-inch lens and XA20x8.5BMD 2/3-inch lens for videoconferencing applications and pan and tilt systems. These lenses are being shown for the first time at NAB this year. Also included within the new Exceed family is the XA range of 2/3-inch, XS line of half-inch, and XT line of 1/3-inch lenses.

Exceed lenses feature: Quick Zoom, Cruise Zoom and a digital servo control system to improve the performance of its zoom lenses. With Quick Zoom, an operator can rapidly zoom to the telephoto position to check focus through the push of a button. Pressing the Cruise Zoom button fixes the zoom speed at the existing rate.

Additionally, the S17x6.6BMD ENG lens will be introduced. The S17x6.6BMD is a motor drive version of the S17x6.6BRM ENG lens and is ideal for use within pan and tilt remote control systems.

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Corporation, consists of five operating divisions and one subsidiary company. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture film, and the Graphic Systems Division supplies products and services to the printing industry. The Optical Devices Division provides binoculars, and optical lenses for closed circuit television, videography, cinematography, broadcast and industrial markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit www.fujifilm.com/northamerica, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 20 companies around the world granted U.S. patents in 2009, and in the year ended March 31, 2010, had global revenues of $23.5 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

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