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SHURE PREVIEWS NEW VP68 OMNIDIRECTIONAL WIRELESS CAPSULE

NILES, IL and LAS VEGAS, NV April 11, 2011— Shure Incorporated is pleased to round out its new wireless videography offerings by introducing the VP68 Omnidirectional Wireless Capsule. The VP68 joins Shure’s other new wireless options for broadcast/media production: the UR5 Portable Receiver and UR3 Plug-on Transmitter.

The VP68 was developed for broadcast/media production professionals seeking superior Shure performance in an omnidirectional capsule for ENG and field recording of interviews.

“The VP68 is a great tool for any videographer or broadcast professional,? says Chad Wiggins, Category Manager for Wired Products at Shure. “Its omnidirectional polar pattern makes it perfect for interview applications. Even a novice can use it, as it doesn’t have to be pointed back and forth when there are multiple people speaking.?

The new Shure VP68 provides the clearest and cleanest on- and off-axis audio for even the most critical media production applications.

Unique features of the VP68:

 Requires minimal positioning toward sound source (typically interview subjects)
 Provides excellent clarity for on-axis or off-axis sources
 Offers excellent performance in interior and exterior applications
 Captures authentic ambient sounds to preserve context
 Works with all Shure wireless handheld transmitter systems with interchangeable microphone capsule design

Pricing and Availability

Pricing for the VP68 is TBD, and it will be available in summer 2011.

About Shure Incorporated

Founded in 1925, Shure Incorporated (www.shure.com) is widely acknowledged as the world’s leading manufacturer of microphones and audio electronics. Over the years, the Company has designed and produced many high-quality professional and consumer audio products that have become legendary for performance, reliability, and value. Shure’s diverse product line includes world-class wired microphones, wireless microphones and in-ear personal monitor systems, headphones for performers, presenters and recordists, award-winning earphones and headsets for use with MP3 players and smart phones, and top-rated phonograph cartridges for professional DJs. Today, Shure products are the first choice whenever audio performance is a top priority.

Shure Incorporated corporate headquarters is located in Niles, Illinois, in the United States. The Company has additional manufacturing facilities and regional sales offices in China, Germany, Hong Kong, Japan, Mexico, The United Kingdom, The Netherlands, Denmark, and the United States.

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