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Broadway Systems Unveils Broadway Mobile To Deliver Sales Data to Mobile Devices

Grand Rapids, Mich. Broadway Systems, the leading provider of advertising management software for cable networks, introduced Broadway Mobile, a collection of performance-related data “dashboards? accessible from smartphones, tablet PCs, and other mobile devices that provides key information for sales executives and CFOs. The new application is being demonstrated at the 2011 NAB Show (Booth N3421), which runs through April 14 at the Las Vegas Convention Center in Las Vegas, Nev.

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“Mobile devices like smartphones and the iPad are changing the way executives access their information. Broadway already delivers the only proven end-to-end platform for managing a cable network’s advertising business, and now we can extend access to that platform to personnel in the field,? said John Sorensen, president of Broadway Systems. “Our new Broadway Mobile app provides easy access to up-to-the-minute data for sales executives on the go.?

Broadway Mobile provides access to a variety of information, such as top advertisers, revenues, CPMs, and more. Data is presented in spreadsheet grids for detailed analysis, as well as color-coded pie, radar, and bar charts for quick reference and easy identification of trends.

Broadway Mobile is delivered as part of Broadway’s new version 7.0 release. Data is accessed from the same operational database, so it is timely and accessed without additional hardware or storage investments.

About Broadway Systems
Since 2002, Broadway Systems has collaborated with cable networks to engineer a contemporary and fully integrated programming, sales, traffic, stewardship, and billing software system. Today, this platform manages more than $3 billion in advertising revenues for top 20 rated cable networks as well as startups. Broadway Systems offers cable networks a strategic alternative to existing vendors, one that is dedicated to their business and keeps pace with the changing needs of this dynamic industry. Find out more at www.broadwaysystems.com.

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Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

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