A virtual press conference from Sound & Video Contractor

Broadway Systems Unveils Broadway Mobile To Deliver Sales Data to Mobile Devices

Grand Rapids, Mich. Broadway Systems, the leading provider of advertising management software for cable networks, introduced Broadway Mobile, a collection of performance-related data “dashboards? accessible from smartphones, tablet PCs, and other mobile devices that provides key information for sales executives and CFOs. The new application is being demonstrated at the 2011 NAB Show (Booth N3421), which runs through April 14 at the Las Vegas Convention Center in Las Vegas, Nev.

broadway-mobile-jpeg.jpg

“Mobile devices like smartphones and the iPad are changing the way executives access their information. Broadway already delivers the only proven end-to-end platform for managing a cable network’s advertising business, and now we can extend access to that platform to personnel in the field,? said John Sorensen, president of Broadway Systems. “Our new Broadway Mobile app provides easy access to up-to-the-minute data for sales executives on the go.?

Broadway Mobile provides access to a variety of information, such as top advertisers, revenues, CPMs, and more. Data is presented in spreadsheet grids for detailed analysis, as well as color-coded pie, radar, and bar charts for quick reference and easy identification of trends.

Broadway Mobile is delivered as part of Broadway’s new version 7.0 release. Data is accessed from the same operational database, so it is timely and accessed without additional hardware or storage investments.

About Broadway Systems
Since 2002, Broadway Systems has collaborated with cable networks to engineer a contemporary and fully integrated programming, sales, traffic, stewardship, and billing software system. Today, this platform manages more than $3 billion in advertising revenues for top 20 rated cable networks as well as startups. Broadway Systems offers cable networks a strategic alternative to existing vendors, one that is dedicated to their business and keeps pace with the changing needs of this dynamic industry. Find out more at www.broadwaysystems.com.

Digg Syndication Del.icio.us Syndication Google Syndication MyYahoo Syndication Reddit Syndication

Related Topics: NAB Newslink, News

BenQ’s All-New Pro AV Projector Series Now Available
University of Sydney Launches “X-Lab” with Dante Media Networking
Biamp Systems’ UC Product Manager to Present in Next Video Conference at GV Expo
Encompass Digital Media Chooses DigitalGlue for Middleware Solution to Enhance Media Server
Sonnet and Audinate Partner to Certify PCIe Sound Cards for Sonnet Thunderbolt 2-to-PCIe Expansion Systems
NEG EARTH’s Lighting Crew Speaks of Life on the Road and Working With HARMAN’s Martin Professional
ATC Labs Integrates Digigram Sound Cards Into Attractively Priced High-Performance Audio Processors and IP Codecs
PESA Showcases Streaming Solutions, JITC-Certified Distribution Gear at GV Expo
Red TX Standardises HARMAN Studer Consoles in OB Vans for 96kHz Format
Planar Systems and BrightSign Team to Create World’s Tallest Planar Mosaic Video Wall

About

Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

Calendar

April 2011
M T W T F S S
« Mar   May »
 123
45678910
11121314151617
18192021222324
252627282930  

Your Account

Subscribe

Subscribe to RSS Feed

Subscribe to MyYahoo News Feed

Subscribe to Bloglines

Google Syndication