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A virtual press conference from Sound & Video Contractor

Atlona and TruAudio Team Up to Co-Market Complementary Solutions

SUNNYVALE, Calif. — June 2, 2011 — Atlona Technologies(R) today announced that the company has partnered with TruAudio in a co-marketing effort designed to leverage the manufacturing expertise and strengths of both companies. Effective immediately, TruAudio is offering its customers select products from Atlona’s Si (System Integrator) line of digital connectivity solutions for residential custom installations and light commercial A/V systems.

Based in St. George, Utah, TruAudio has been designing and manufacturing speaker systems and rack systems for more than a decade. Through the partnership with Atlona, the company is now able to provide its customers with complementary products from the Si line, including HDMI extenders, switchers, and splitters, and the AT-KIT-PROHD3 HDMI troubleshooting and testing kit. In addition, TruAudio is extending the reach of its own rack systems through Atlona’s dealer network.

“When looking for a co-marketing partner, we wanted to work with a company that shares our business philosophy of selling highly valued products, provides exceptional customer service, and offers the extremely high levels of reliability that we strive for every day. TruAudio was a perfect match,” said Dan Tye, Si account manager at Atlona.

“This is a win-win scenario, enhancing the strong offerings of both companies. For Atlona, we gain access to TruAudio’s nationwide network of dealers, while having the opportunity to strengthen our own line-up with high-quality rack systems.”

# # #

About TruAudio
When we started building the company back in 1998, people kept saying, “You’re crazy to start another speaker company.” We would be crazy to start another speaker company like all the others. But we don’t look at ourselves that way. TruAudio was founded upon the ideas and values of protecting our dealers. Without sounding too confident, we believe that we are the speaker company when it comes to custom installers. We came from installers. We have sold, designed, and installed hundreds of home integrated systems, and know what you go through each day. This includes promises and commitments to our dealers based on viewing the market through your eyes.

About Atlona Technologies(R)
Atlona Technologies(R) is a global manufacturer of cutting-edge digital connectivity solutions. The company supplies an extensive range of high-quality products — from cables, splitters, and extenders to distribution amplifiers, converters, switchers, and much more — to a diverse client base spanning the consumer electronics, home theater, computing, retail, systems integration, professional A/V, broadcast, entertainment, medical digital imaging, and digital signage markets. Made from the finest materials and offering unique feature sets, the company’s value-added products can be found in installations worldwide. Atlona provides a wide range of solutions from all three of its comprehensive product lines: Atlona CE (consumer electronics), Atlona Si (system integrator), and Atlona Signature (professional and commercial). More information about Atlona Technologies is available at www.atlona.com.

Atlona Technologies is a registered trademark of Lenexpo Inc. All other trademarks and registered trademarks mentioned herein are the property of their respective owners.

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Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

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