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Samsung Expands LED/LCD Leadership at Infocomm 11 with Four New Product Lines

New LED/LCD Displays Offer Engaging, Dynamic Visual Experiences
for Virtually all Commercial User Needs

ORLANDO, FL, June 15, 2011 – Samsung Electronics America Inc., a subsidiary of Samsung Electronics Corporation and the number one worldwide brand of professional commercial display products* today announced from the Information Communication Marketplace Show in Orlando four new lines of LED/LCD commercial displays. The Samsung HE, ME, UE and UD Series incorporate LED-backlight technology that offers many benefits including overall image quality and lower power consumption.
All four product lines are on display at Samsung booth #1543 during infoComm 2011 at the Orange County Convention in Orlando, FL, June 15-17 and available through Samsung distributors and resellers in Q3 2011.
“Samsung is building on a category we created at infoComm 2010 by increasing the number of LED/ LCD solutions for many commercial user scenarios,? said Kevin Schroll, product manager of commercial display Samsung Enterprise Business Division. “Organizations need display solutions which not only offer superior image quality but are also flexible enough to work in almost any environment. LED/LCDs work for everyone, from the small business owner to retail spaces and mission-critical applications.?
Next Generation LED Technology
The HE, ME, UE and UD Series all incorporate LED backlight technology, which provides many benefits over traditional Cold Cathode Fluorescent Lamp (CCFL) backlighting.
These displays deliver uniform brightness levels with lower power consumption. With the ME and UE Series benefitting from a high 120Hz and 240Hz refresh rate, respectively, there is smoother scrolling text and reduced motion blur in digital signage messaging. With native contrast ratios of up to 5,000:1, the LED/LCD displays produce more realistic images.
The technology allows for reduced energy consumption ranging from 30-50 percent compared to conventional CCFL-backlit LCD displays, depending on model. In addition, the displays deliver lower total cost of ownership by combining energy savings with reductions in carbon emissions.
Unique Design
As a Samsung standard, all models are stunningly designed to offer not only long-lasting and reliable solutions, but long-lasting impressions as well. The displays feature ultra-thin bezels, making displays easier to hang in more locations than ever before. The bezels integrate into the overall design and feature more advanced cooling technologies, designed for long hours of continuous use.
Samsung MagicInfo Lite software comes included on select models. Simply plug in a USB thumb drive at the I/O panel and users can schedule presentations, images and video content in just a few minutes.
In addition, the ultra-slim 1.2-inch chassis depth provides a significant weight savings of up to 35-40 percent compared to traditional CCFL backlit displays making them easier to install. This removes the need for customers to get their walls reinforced in order to sustain the weight of the screen making it possible to place screens in more locations than were previously possible.
Key Product Highlights
HE Series
The HE Series (HE40A, HE46A) is designed for moderate-use commercial applications such as lobbies or small business locations like medical/dental offices. Both the HE40A and HE46A feature a built-in TV tuner in an easy-to-install, attractively designed, high-resolution display. They also feature commercial-level reliability and a three-year warranty.
40 and 46-inch size classes
1920 x 1080 resolution
5000:1 contrast ratio
Integrated TV tuner (requires cable/satellite feed)
178 – degree horizontal and vertical viewing angles
HDMI connectivity
Built-in 10W x 2 stereo speakers
Thin side bezel of 13.7mm (0.53?) on HE40A, 14.6mm (0.57?) on HE46A
MagicInfo Lite for easy plug-and-play digital signage content playback through USB
Street price
HE40A – $1,051
HE46A – $1,402
ME Series
The ME Series (ME40A, ME46A and ME55A) is designed for the digital signage market, focusing on business customers looking to reduce their energy spend and total cost of ownership as well as reduced time/cost of installations. It delivers a high-resolution display and integrated TV tuner, with easy content control through RS232C and RJ45 ports. DisplayPort makes connectivity simple, and the ultra-slim chassis with slim bezel design will look attractive anywhere you want your message to be seen.
40, 46 and 55-inch size classes
Integrated TV tuner (requires cable/satellite feed)
Content control through RS232C and RJ45
Thin bezels of 13.7mm (0.53?) on ME40A, 14.6mm (0.57?) on ME46A, 14.7mm (0.57?) on ME55A
Ultra-slim 29.9mm (1.2?) chassis
1920 x 1080 HD resolution
5000:1 contrast ratio
178-degree horizontal and vertical viewing angles
DisplayPort and HDMI connectivity
MagicInfo Lite for easy plug-and-play digital signage content playback through USB
Built-in 10W x 2 stereo speakers
Street price
ME40A – $1,227
ME46A – $1,578
ME55A – $2,338
UE Series
The UE Series (UE46A and UE55A) is created for customers looking to deploy an affordable videowall solution that provides a near-seamless device while taking advantage of the benefits of LED technology. Screen quality is outstanding, with 1920 x 1080 resolution, ultra-fast 240Hz panel refresh rates and Samsung picture technology. Displays are also 3D-capable (with optional 3D glasses).
46 and 55-inch size classes
Ultra-fast 240Hz panel refresh rate and 4ms response time
Thin bezels of 5.2mm (0.2?) or 10.3mm (0.4?) bezel-to-bezel on UE 46A, 5.1mm (0.2?) or just 10.0mm (0.39?) bezel-to-bezel on UE55A
Ultra-slim 29.9mm (1.2?) chassis
3D capable display (with optional 3D glasses)
1920 x 1080 HD resolution
5000:1 contrast ratio
450 nits brightness
178-degree horizontal and vertical viewing angles
DisplayPort and HDMI connectivity
MagicInfo Lite for easy plug-and-play digital signage content playback through SUB
Built-in 10W x 2 stereo speakers
Street price
UE46A – $2,455
UE55A – $3,507
UD Series
The UD Series (UD55A) is designed for customers looking to deploy mission-critical videowalls that can run 24/7 with super narrow bezels. With a width of just 5.5mm total from bezel to bezel, direct-lit backlight panels and advanced cooling, the UD Series will be virtually seamless and provide amazing video walls that simply cannot be ignored.
55-inch size class
Ultra-slim 29.9mm (1.2?) chassis
1920 x 1080 HD resolution
5000:1 contrast ratio
700 nits brightness
178-degree horizontal and vertical viewing angles
DisplayPort and HDMI connectivity
Content control through RS232C and RJ45
Built-in 10W x 2 stereo speakers
24/7 run time
Street price
UD55A – TBD
All LED/LCDs are available through Samsung resellers and distribution channels, which can be located by calling 1-866-SAM-4BIZ or by visiting www.samsung.com/business. Samsung Power Partners receive special promotions, lead referrals, training and technical support, as well as collateral and marketing materials.
To find out more about becoming a Samsung Power Partner, visit www.samsungpartner.com.
About Samsung Electronics America Enterprise Business Division
Based in Ridgefield Park, N.J., Samsung’s Enterprise Business Division (EBD) is a division of Samsung Electronics America (SEA), a U.S. subsidiary of Samsung Electronics Company, Ltd. (SEC), the world’s largest technology company based on revenue. As one of the fastest growing IT companies in the world, Samsung EBD is committed to serving the needs of consumers ranging from the home user to the Fortune 500 elite and supporting the valued channel partners who serve our customers. Samsung EBD offers a complete line of award-winning color and mono-laser printing solutions, desktop monitors, laptop computers, digital signage solutions and projectors. For more information, please visit www.samsung.com/business or call 1-866-SAM4BIZ.

About Samsung Electronics America, Inc.
Samsung Electronics America, Inc. (SEA), based in Ridgefield Park, NJ, is a subsidiary of Samsung Electronics Co., Ltd. The company markets a broad range of award-winning consumer electronics, information systems, and home appliance products, as well as oversees all of Samsung’s North American operations including Samsung Telecommunications America, LP, Samsung Semiconductor Inc., Samsung Electronics Canada, Inc. and Samsung Electronics Mexico, Inc. As a result of its commitment to innovation and unique design, the Samsung organization is one of the most decorated brands in the electronics industry. The company was ranked #19 in BusinessWeek/Interbrand “100 Best Global Brands,? and named as one of Fast Company’s “50 Most Innovative Companies of 2010.? For more information, please visit www.samsung.com. You can also Fan Samsung on www.Facebook.com/SamsungUSA or follow Samsung via Twitter @SamsungTweets.

About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2010 consolidated sales of US$135.8 billion. Employing approximately 190,500 people in 206 offices across 68 countries, the company consists of eight independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, semiconductor chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.

*Market share information provided by DisplaySearch

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