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API SIGNS ANSATA AS EXCLUSIVE INDIAN DISTRIBUTOR

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API’s Dan Zimbelman (left) with Ansata’s Leslie Lean at Palme India. © 2011 Photo Courtesy of Pro Audio Asia Magazine

JESSUP, MARYLAND – JULY 2011: Continuing its expansion into the Indian market, Automated Processes, Inc. (API) has recently signed Ansata Computer Systems Private Limited as its sole product distributor in the region. Ansata, which was founded in 1989, engages the market with excellent product positioning and pricing, and will now work to fulfill the increasing demand for API modules and consoles in the area.

“API has a very strong reputation in the professional audio industry for its quality of products,” said Dipanshu Mitra, product specialist at Ansata, “and our association with API brings a lot of credibility to the expertise of our team. We can now look to API when customers require customizable analog audio solutions for music production for a ‘no compromise’ approach to sonic quality.”

API’s Managing Director, Gordon Smart, said, “Partnering with Ansata is the perfect solution for bringing API to India. The experience and overwhelming credibility of Leslie Lean’s team gives us a high level of confidence that together we will meet great success in India.”

ABOUT API (AUTOMATED PROCESSES, INC.) Established more than 40 years ago, Automated Processes, Inc. is the leader in analog recording gear with the Vision, Legacy Series and 1608 recording consoles, as well as its classic line of modular signal processing equipment. www.apiaudio.com

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