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SterGen Unveils Advancements in Realtime Stereo 3D Conversion for Sports Production at Vizrt’s IBC2011 Booth

Bergen, Norway, Vizrt Ltd. (Oslo Main List: VIZ). By adding a visually impressive, breathtaking 3rd dimension to the live sports telecast, stereo 3D broadcasting truly gives home viewers the best seat in the arena. While sports producers and broadcasters are excited about using stereo 3D to enhance their sports telecasts, the huge cost and complexity involved with live stereo 3D production often dampens their initial enthusiasm.

At IBC 2011, Vizrt partner SterGen High-Tech Ltd will display a groundbreaking, streamlined, cost-effective solution to the financial and technical challenges hampering live stereo 3D production. This unique patented technology, which enables realtime conversion of 2D camera feeds and footage into true stereoscopic 3D, will be on display at the Vizrt booth: Hall 2, Stand A31 in the Amsterdam RAI from September 9-13, 2011.


At IBC, SterGen will also unveil its new Tennis Blade, one of several sports blades that provide algorithmic signal processing tailored to the unique attributes of a particular sport. The blades work in conjunction with the SterGen Live Engine, the powerful core stereo 3D processor at the heart of all SterGen products that also supports general purpose algorithms that can convert general scenes (not sport specific) to 3D. SterGen released its football (soccer) blade last spring and has other sports blades in development.

SterGen will also announce its 3D Enhancement offering, which is targeted to native 3D sport production to combat the ‘3D flatness’ experienced during high point of view/wide shots during sporting events. In its 3D enhancement mode, SterGen receives the 3D camera feed and provides real time control over the 3D disparity budget and convergence effect. It provides an optimal 3D viewer experience and allows the broadcaster to create different 3D outputs for multiple screens – TVs, PCs, Tablets and phones.

Compelling value proposition
“With products such as SterGen Live, 3D broadcasts can be produced for a fraction the cost of conventional 3D productions that require expensive dual-camera rigs, highly skilled technicians, and specially designed 3D/HD mobile units,? said Ofer Wolf, Chief Executive Officer of SterGen. “With SterGen’s engine, live 3D production costs can be dramatically reduced, and the volume of 3D program offerings can increase without sacrificing the quality of the stereo 3D experience – providing an attractive new business model for 3D TV broadcasting.

“Improving the quality of the viewer experience is key,? continued Wolf. “Also in a native 3D sport production we’re able to increase the outcome quality. Due to the physical distance from the scene, the stereo 3D cameras dilute the 3D effect on high point of view or wide shots – typically used during the majority of the broadcast. Our software gives the production team full control over the convergence parameters in real-time- regardless of the physical distance between the 3D camera’s left/right lenses – allowing the production to provide an impressive 3D broadcast to the viewer,? concluded Wolf.

SterGen has full operational flexibility, and it can be used anywhere in the stereo 3D production path—including stadiums, studios, cable head-ends, or the IP cloud.

Spurring demand for 3DTV sports
“Market analysts predict that there could be 100 million 3D-capable TV sets in homes worldwide by 2014, with exponential growth well into the future,? said Petter Ole Jakobsen, Vizrt’s Chief Executive Officer. “We at Vizrt immediately recognized that SterGen had a viable, cost-effective solution to many of the creative and financial challenges plaguing live stereo 3DTV production especially for sports.? Vizrt invested in SterGen High-Tech Ltd. in 2010 because 2D to stereo 3D conversion technology complements and expands Vizrt’s own stereo 3D production workflow.

“SterGen software offers sports producers and broadcasters a compelling alternative to expensive, logistically complex live stereo 3D production,? added Jakobsen. “The ease and cost-effectiveness this provides will prove a game changer for 3DTV sports production. We’re extremely pleased to partner with SterGen to offer this exciting realtime 2D to stereo 3D conversion technology as an integrated capability within our digital graphics and production environment.?

About SterGen High-Tech Ltd:
SterGen High-Tech Ltd. develops 2D to 3D video conversion technologies for the TV sports market. SterGen’s mission is to provide realtime 3D sports content in a cost effective way to address the lack of content considered one of the main obstacles preventing faster adoption of 3D broadcasting.

About Vizrt:
Vizrt provides real-time 3D graphics and asset management tools for the broadcast industry and media houses – from award-winning animations & maps to online publishing tools. Vizrt’s products are used by the world’s leading broadcasters and publishing houses, including: CNN, CBS, Fox, the BBC, BSkyB, ITN, ZDF, Star TV, Network 18, TV Today, CCTV, NHK, The Globe and Mail, Times Online, The Telegraph, and Welt Online. Furthermore, many world-class production houses and corporate institutions such as the Stock Exchanges in New York and London use Vizrt systems.

Vizrt is a public company traded on the Oslo Main List: VIZ, ISIN: IL0010838154.

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Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.


September 2011
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