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INDUSTRY VETERAN BEDOYA TO LEAD SALES EFFORTS FOR FUJIFILM OPTICAL DEVICES DIVISION IN LATIN AMERICA, MEXICO AND CARIBBEAN

Wayne, N.J.FUJIFILM North America Corporation, Optical Devices Division today announced that Adriano Bedoya has been named Director of Sales and Marketing for Latin America, Mexico and the Caribbean. In his new role, Bedoya is responsible for all aspects of sales in those regions. Bedoya will report directly to Vice President of Broadcasting and Communications, Gordon Tubbs.

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“Adriano has been a key figure in the Latin American market for many years,? said Toshihiko Tanaka, Division President. “I’m extremely confident he’ll be a great asset to our team. He knows the region well and is highly respected by our clientele in the area. The combination of Adriano and Mario Rodriguez both working in this region doubles our efforts and strengthens our presence considerably.?

“We have a lot of potential to experience growth in the Latin American broadcast and digital cinema space in the immediate future,? Tanaka continued. “Adriano’s experience implementing international sales and marketing strategies will help us capitalize on those opportunities.?

Bedoya has over 20 years of sales experience in the region. He started his new position with FUJIFILM Optical Devices Division on September 1. He is based out of Weston, Florida.

“The Optical Devices Division is known for its tradition of tremendous research and development in FUJINON digital cinema and broadcast optics,? said Bedoya. “I’m looking forward to working with such an established team and applying my talents to ensure the company’s continued success in this exciting region.?

Adriano Bedoya can be contacted at (954) 383-7417or via e-mail at abedoya@fujifilm.com

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of five operating divisions and one subsidiary company. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture film, and the Graphic Systems Division supplies products and services to the printing industry. The Optical Devices Division provides binoculars, and optical lenses for closed circuit television, videography, cinematography, broadcast and industrial markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit www.fujifilm.com/northamerica, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.
FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 16 companies around the world granted U.S. patents in 2010, and in the year ended March 31, 2011, had global revenues of $25.8 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

* At an exchange rate of 86 yen to the dollar.

All product and company names herein may be trademarks of their registered owners.

FUJIFILM Optical Devices Division, 10 High Point Drive, Wayne, New Jersey 07470. Phone: 973-633-5600. Fax: 973-633-5216. Web site: http://www.fujifilmusa.com/products/optical_devices/index.html

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