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A virtual press conference from Sound & Video Contractor

The Recording Academy Producers and Engineers Wing and Los Angeles Chapter Hold Up Close and Personal Event with Alex da Kid and Skylar Grey

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SANTA MONICA, Calif. (September 29, 2011) — On Wednesday, Sept. 28, 2011, at The Recording Academy® headquarters in Santa Monica, Calif., the Academy’s Producers & Engineers Wing® and Los Angeles Chapter presented Up Close & Personal with Alex da Kid and Skylar Grey. Moderated by on-air personality, artist and cultural curator DJ Skee, this engaging Q&A explored the careers, inspirations and creative collaboration of GRAMMY®-nominated producer Alex da Kid and GRAMMY®-nominated singer/songwriter Skylar Grey. After working on her album in an artist retreat in the woods of Oregon, Grey, in need of a great producer, reached out to her publisher in New York. After a few email exchanges, Alex sent her a beat, to which Grey came up with the hook for “Love The Way You Lie,? and a creative synergy was born. The collaborative duo discussed their individual journeys, their advice for aspiring music makers and Grey’s album coming out on Interscope Records in early 2012.

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