Barix IP Audio Solution Delivers Retail Radio Program to 300 Penny Market Italy Stores
ZURICH, SWITZERLAND, September 6, 2011 — Barix announces a major in-store media win that encompasses the rollout of an IP audio system to 300 retail stores in Italy to enhance the shopper experience.
Penny Market Italy, a leading discount chain in Italy, is delivering music, advertisements and unique national-scale promotions to all 300 stores through “Penny FM,� a live audio program stream that acts as a branded retail radio station. Barix Audio over IP solutions support reliable distribution of the stream to the individual stores, which is broadcast in real time.
“Penny FM adds a touch of personality to the shopping experience through dedicated programs tailored to the customer,� said Mirko De Dominicis, Network and Security Manager, Penny Market Italy. “The Barix IP audio solution improves the image of our stores and makes a more







