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FUJIFILM OPTICAL DEVICES POSTS NEW VIDEO TUTORIAL ON LENS CLEANING AS PART OF LARGER SOCIAL MEDIA INITIATIVE

Wayne, N.J. – Whether camera operators are seasoned pros or weekend videographers, they risk losing valuable shots or footage due to specks of dust or dirt on their lenses. While the urge is strong to wipe the lens surface with your T-shirt, FUJIFILM North America Corporation, Optical Devices Division recently posted a video tutorial on “How to Clean A Lens? on its YouTube channel, Facebook page, and corporate blog.

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The three-minute video, the first installment of a multi-part video series on “Lens Care Maintenance,? features Thom Calabro, director of marketing and product development for FUJIFILM North America Corporation’s Optical Devices Division. Supported by on-screen graphics and illustrations, Calabro describes proper lens cleaning techniques including:
– Using a chemical-free, anti-static microfiber cloth
– Using an air gun and lens brush to wipe off loose dust
– Do not pour lens cleaning fluid directly on a lens because it can damage internal mechanisms
– Use a gentle, circular wiping motion starting from the center of the lens working outwards

The “Lens Care Maintenance? series expands the Fujifilm Optical Device Division’s online video library, including tutorials on ‘Optimum Focus,’ ‘Optical Stability,’ and many that detail the features of the company’s industry-leading lens line.

The videos are part of a social media initiative introduced in March 2011 as a means to better inform the market about the unique benefits and features offered by FUJINON lenses.

“In producing these video tutorials, our goal is to help our customers get the best possible performance and longevity for their equipment investment,? said Calabro. “Video is an effective, fun way to convey technical information about our lenses, as well as to profile cutting edge customers and applications like stereo 3D. And today’s social media environment makes it easy for people worldwide to view these clips at their convenience.?

The videos can be accessed on the FujinonBroadcast channel on YouTube, as well as the corporate Facebook page and Fujifilm Optical Device Division blog.

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of five operating divisions and one subsidiary company. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture film, and the Graphic Systems Division supplies products and services to the printing industry. The Optical Devices Division provides binoculars, and optical lenses for closed circuit television, videography, cinematography, broadcast and industrial markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit www.fujifilm.com/northamerica, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.
FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 16 companies around the world granted U.S. patents in 2010, and in the year ended March 31, 2011, had global revenues of $25.8 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

* At an exchange rate of 86 yen to the dollar.

All product and company names herein may be trademarks of their registered owners.

FUJIFILM Optical Devices Division, 10 High Point Drive, Wayne, New Jersey 07470. Phone: 973-633-5600. Fax: 973-633-5216. Web site: http://www.fujifilmusa.com/products/optical_devices/index.html

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