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Georgia World Congress Center Incorporates Portable Digital Advertising with NanoLumens 112″ NanoFlex Display

NORCROSS, GEORGIA, October 12, 2011—As one of the largest multipurpose sports and entertainment complexes in the United States, attracting more than one million guests each year, the Georgia World Congress Center’s (GWCC) stated mission is “to constantly earn our reputation as one of the world’s finest convention, sports and entertainment venues and to lead our industry through innovation.” To help further the GWCC mission, Atlanta-based Revelation Outdoor Management recently installed a NanoLumens® NanoFlex™ digital display that will be used as a portable digital signage display and event banner throughout the center.


According to Mark Geiger, Associate Director of Marketing & Communication for GWCC, “You can’t beat the portability and installation capabilities the NanoFlex display offers us, and we’re confident that our customers will like it as much as we do. We believe this technology will replace printed banners and allow show managers to maximize their return on sponsorship dollars.


“The NanoLumens’ flexible screen is a digital banner and gives users the ability to display numerous eye-catching static messages and video content. Utilizing a single device to display high-end graphics for six customers versus using six printed banners is also a green initiative, which helped in our decision-making process. Many of those banners are outdated after a few days of use and end up in a landfill somewhere.”


Revelation Outdoor Management sells advertising throughout the GWCC, so it’s also in their best interest to use the latest and greatest technology. “We want to make our place-based marketing more effective, and the NanoFlex display opens up all kinds of new possibilities for display placement,” said Revelation Outdoor Management President Morgan Hudgens. “Because it’s so durable, lightweight, and easy and quick to install and break down, we are going to be able move this 112-inch screen all over the Georgia World Congress Center to display content where it will have the most impact for each event. When visitors and guests see this huge display wrapped around a column or hanging from the ceiling, their jaws will drop.”


NanoLumens President Rick Cope sees the NanoFlex display opening a whole new world of portable digital messaging for event producers and convention center owners. “Our NanoFlex technology allows advertisers and exhibitors to interact with their audience in ways that were never before possible. Spaces that once remained bare and unused can now be transformed into brilliant dynamic displays for video or static content, and it distinguishes companies that use it from the average booth or advertising display.”


In addition to being ultra-lightweight and energy efficient, NanoLumens displays feature a seamless, edge-to-edge picture quality (up to a brightness of 5,000 nits) that can be viewed from any angle or any distance without color shift or picture drop-off. Designed and engineered to be energy efficient, NanoLumens displays consume significantly less energy per square foot than conventional digital displays. Further underscoring their commitment to eco-friendly technology, the NanoLumens displays are composed of up to 50 percent reclaimed materials and are completely recyclable. What’s more, some new NanoLumens displays can be serviced from the front, making maintenance easier than ever before possible.


Designed and assembled entirely in the United States, NanoLumens displays are now available in both flexible and non-flexible frames in four product lines: NanoFlex™ and NanoWrap™ flexible displays; NanoSlim™ non-flexible rectangular displays; and NanoShape™ non-flexible round, square, and triangular displays.


For more information about NanoLumens Digital Flex and Non-Flexible Displays, please visit www.nanolumens.com or call (678) 421-9694.


Revelation Outdoor Management LLC, founded by Morgan Hudgens and Dan Cowart in 2001, specializes in all facets of management of outdoor advertising assets. Revelation’s founding partners collectively own more than 500 outdoor advertising faces and more than 400 Georgia Department of Transportation sponsorship signs. In total, Revelation Outdoor Management manages over 1000 advertising faces throughout the U.S. and Puerto Rico and employs a full management team including a sales department, an art department, a finance/human resources department, an operations department, a real estate department and general management services.


About The Georgia World Congress Center:
Located in the heart of downtown Atlanta, the Georgia World Congress Center features 1.4 million square feet of prime exhibit space, 12 exhibit halls, 106 meeting rooms and 2 grand ballrooms. Complemented by the Georgia Dome and Centennial Olympic Park, the three facilities comprise one of the finest convention, sports, and entertainment complexes in the world.


About NanoLumens:
Headquartered in Norcross, Georgia, NanoLumens, Inc. (www.nanolumens.com) is a privately held corporation engaged in the research, product development and component design for unique flexible displays that address a yawning technology gap in the $14 billion digital display industry. Since its founding in 2006, NanoLumens has built a portfolio of more than 20 international families of issued and filed patents on its flexible display technology that effectively address the commercial market void between relatively small flat-panel displays and huge, limited application LED boards. NanoLumens technology is not constrained by standard sizes and shapes, or by the size, noise and cost issues associated with commercial LED products.

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