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Japan’s Sony PCL, Inc. Makes the Move to DaVinci Resolve

Milpitas, CA – November 16, 2011 – Blackmagic Design today announced that Sony PCL, Inc., one of Japan’s top video production companies, has installed multiple DaVinci Resolve nonlinear color correction systems.

Sony PCL, founded in 1951, is one of largest total video production companies in Japan. Sony PCL handles the planning, production and post production of visual contents, and authoring and packaging to DVD or Blu-Ray, for some of the largest films, commercials and music videos in Japan. The company also provides planning, promotion and digital content creation for a variety of live events. Sony PCL chose DaVinci Resolve to support its complete portfolio of services, many of which now include 3D and 4K imagery.

In September, Sony PCL installed a DaVinci Resolve in the company’s grading room for advanced grading, conforming and rendering, while also installing Resolve Software into their main machine room to handle additional color correction needs. Each Resolve suite is used in conjunction with a CUBIX Expander to provide a powerful 2GPU system. Both systems are connected to SAN and also local SAS RAIDs to allow conforms to be performed in the machine room with grading done in the separate grading suite.

Kiyoshi Kogami, Digital Production Division, Visual Solution Department, said: “With Resolve, we can offer high end grading for an affordable price by reducing the cost of installing a grading system. And Resolve’s XML support has made it easier to handle offline data from our clients.”

“These days, many clients bring materials in various file formats. Resolve supports a broad range of those formats, so we can meet an expansive range of demands. Resolve also lets us access those files directly so I don’t have to import them to start grading. It is a big time saver!” said Yoshiro Kamei, Sony PCL colorist.

Availability and Price
DaVinci Resolve 8.1 is available now as a free download for all current DaVinci Resolve customers.

Press Photography
Product photos of DaVinci Resolve, and all other Blackmagic Design products, are available at www.blackmagic-design.com/press/images.

About Blackmagic Design
Blackmagic Design creates the world’s highest quality video editing products, color correctors, video converters, video monitoring, routers, live production switchers, disk recorders, waveform monitors and film restoration software for the feature film, post production and television broadcast industries. Blackmagic Design’s DeckLink capture cards launched a revolution in quality and affordability, while the company’s DaVinci Emmy™ award winning color correction products have dominated the television and film industry since 1984. Blackmagic Design continues ground breaking innovations including stereoscopic 3D and 4K workflows. Founded by world leading post production editors and engineers, Blackmagic Design has offices in the USA, UK, Japan, Singapore, and Australia. For more information, please check www.blackmagic-design.com.

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Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

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