A virtual press conference from Sound & Video Contractor

Archive for November 22nd, 2011

STACKED WITH TECHNOLOGY. CALIFORNIA’S STACKED RESTAURANTS FEATURES IPADS AT THE TABLES AND ASHLY NE8250PE AMPLIFIER/DSP BEHIND THE TUNES

WEBSTER, NEW YORK – NOVEMBER 2011: Remember the on-board food ordering systems aboard the starships in the (pick your favorite) Star Trek series? After a long day battling deadly aliens, navigating thorny philosophical predicaments, and contextualizing the human experience, Captain (pick your favorite) would select a meal on a TV screen mounted on the wall and, moments later, food would be either delivered via high-tech dumb waiter or fabricated on the spot from raw chemical constituents. Well, now thanks to the iPad(r) and the visionary team behind Stacked, you too can order your food on a screen (deadly aliens, etc. optional). With an iPad at every table and an addictive app that allows customers to visually build their ideal burgers, pizzas, salads, and desserts, Stacked offers a glimpse into the future. And because everything about the California-based chain needs to live up to our hopeful expectations about that future, A/V integrator No Static Pro Audio Inc. (Burbank, California) delivered hi-fi sound to all three existing locations using eight-channel Ashly Audio ne8250pe amplifiers with onboard DSP and out-of-the-box network-ready integration.

From the customer’s perspective, the iPad ordering system is transparent and easy to navigate. For example, the hamburger builder allows the user to drag tomatoes, lettuce, mushrooms, etc. from one side of the screen to a virtual burger on the other side of the screen. When they’re finished, they hit “send to kitchen” and a sophisticated triangulation system determines the table of origin and then communicates the order to the cooks. When they’re finished, customers have the option of using the built-in credit card readers to pay for their meal with the iPad. “I think it’s worth pointing out that the food is really, really good,” asserted Eugene Gordon, CEO of No Static Pro Audio Inc. “The technology will get people in the door once, but the quality of every other aspect of their experience will keep them coming back.”

Music is a high priority at Stacked. Chief information officer Brian Pearson is passionate about selecting upbeat tunes from across a range of contemporary genres. The songs reside on a gigantic MegaSeg repository from which a week of back-to-back songs will never repeat – and never let the carefully molded Stacked brand topple. No Static Pro Audio Inc. came to the project on a recommendation from another contractor already involved in the creation of the restaurants, and the pairing couldn’t have worked out better. “It’s fun working with Brian,” Gordon said. “He’s knowledgeable and excited about new technology and great sound.” To tie the Stacked music experience into the Stacked iPad experience, Gordon worked out a little app that allows patrons to review the last five songs that played, right from the table’s iPad.

The sound system Gordon designed for Stacked is both high-performance and cost-effective. Eight-ohm ElectroVoice ZX1-90 full-range loudspeakers provide audio throughout the establishment and JBL SRX718S 18-inch subwoofers kick up the kicks around the bar and dining area. An Ashly ne8250pe paired with an Ashly WR-5 wall-mount remote control comprise the rest of the audio system. The ne8250pe delivers eight channels at 250 watts per channel into 4 ohms (and since Gordon ran two 8-ohm loudspeakers per channel, that’s what they deliver). Moreover, the ne8250 has onboard Protea(tm) DSP and network integration – all in a single unit that is only two rack-spaces high.

Gordon reduced the cost of the project by turning to the Ashly model ne8250pe for the sound system amplification, matrix mixing, control and digital processing. The on-board 8-in x 8-out Protea(tm) DSP processor and matrix mixer provides overall equalization for the system, loudspeaker alignment & delay, and matrix mixing to allow, for instance, satellite TV audio for the bar and, at the same time, background music everywhere else. It also provides auto-leveling and brick-wall limiting. The programmable Ashly WR-5 allows Stacked staff to change volume separately in each zone. In addition, it allows them to select the MegaSeg playlist or the satellite TV as the input source for each zone.

“The Ashly ne8250pe is a high-performance, cost-effective, space saving solution for a place like Stacked,” said Gordon. “We were able to tuck the two rack-space unit into the server rack located in the equipment room, which was dominated by the back-end iPad infrastructure. The amp is reliable, great sounding, and powerful – indeed, Stacked has tons of clean headroom. Mostly to offer peace of mind, we employed the ne8250′s network capability so that we could monitor and change its status remotely.”

Be on the lookout for more Stacked locations opening up nationwide. Their plan is to open four to five of the restaurants each year!

ABOUT ASHLY AUDIO
With a greater than thirty-seven year history, Ashly Audio Inc. is recognized as a world leader in the design and manufacturing of quality signal processing equipment and power amplification for use in the commercial sound contracting and professional audio markets.

www.ashly.com

WRIGHT CONSULTING ASSOCIATES INC. CREATES DESIGN SOLUTIONS USING DANLEY MINI SUBS AND GENESIS HORNS

INDIANAPOLIS, INDIANA – NOVEMBER 2011: Since its formation in 1985 on the burgeoning north side of Indianapolis, Indiana, College Park Church has grown consistently and rapidly. Its early meetings at a local hotel quickly overflowed and inspired a move to a local warehouse where, after a few years of fundraising, College Park set down roots in a new building all its own. But its blessing of growth continued apace, inspiring one, then two, then three Sunday services. Now, decades later, College Park Church is celebrating the completion of a new 4,000-seat sanctuary with raked seating that can accommodate the entire congregation (for now at least!). David Wright, president at Wright Consulting Associates, recommended a subwoofer solution with Danley Sound Labs TH-MINI subwoofers, which are small, (true to their name), tremendously efficient, and truthful (true to their brand). WCA arranged an audition for the church A/V tech team and recommended that subwoofers already designed be replaced with Danley models instead.

College Park Church’s musical style is best described as contemporary, diverse… and big. A live band, a full choir, and an orchestra complement the sermon. Indeed, the services often incorporate dramatic reenactments and prerecorded multimedia support, both of which require full sound reinforcement.

“Originally some soft ideas about ground stacking subwoofers in fairly arbitrary positions along front walls and corners of the room led to inconsistent low end,” said Wright. “Flying subs is always preferred by Wright but structural considerations conspired to nix the idea. The next best idea was to hide subwoofers underneath the center dais.

“But the space underneath the dais kept getting smaller during construction,” Wright continued. “It was an ideal application of the Danley TH-MINI subwoofer, which we had flown successfully in other projects. The TH-MINI is the only subwoofer on the market that could be hidden under the dais and yet still deliver compelling deep bass to 4,000 seats.” Although audio products used in audio systems are important, Wright is quick to point out that they are nothing without proper balancing and commissioning. “That intangible part of the system was done exceptionally well by Acoustic Dimensions, who we originally recommended to Aspen Group, our architect. By cleverly employing delays, listeners anywhere in the sanctuary naturally localize all sounds to the stage, the best part of the design and key to the performance of the system.”

Looking to the future, Wright will again employ eight Danley TH-MINI subwoofers in Indianapolis’ Shortridge High School, an historical location. In a state where basketball is king, (eighteen of the largest high school gyms in the USA are located in Indiana – and it was the inspiration for the movie Hoosiers) the school’s new 4,000-seat gymnasium will be large enough to host large sectional tournaments. Wright and his employees Daniel Farrar and Russ Hoppel carefully modeled the space in EASE and determined that the bass component would be best served by flying two end-firing subwoofer arrays, each lobe aimed at one of two gigantic bleacher sections, to minimize spill from room surfaces.

But the modeling served an acoustics purpose first. “We worked to simultaneously keep the acoustic budget in line even while bringing a six-second reverb down to one-and-a-half seconds,” explained Wright. “We considered a number of full-range solutions and planned to present them to the client as a ‘good, better, best’ option set.” But we were surprised that the “best” option was two Danley Genesis GH-60 horns, one for each bleacher section. Its efficiency and tight pattern control would work in synergy with well placed acoustical treatments to maintain impact and clarity. “The numbers led us to the realization that the Danley solution would be less expensive than the original design. Wright said. “The Genesis Horn coverage and efficiency allowed us to replace nine other boxes with just two Danleys. The reduction in the total loudspeaker cost combined with the reduction in installation labor made the Danley solution the least expensive and also best performing.”

ABOUT DANLEY SOUND LABS
Danley Sound Labs is the exclusive home of Tom Danley, one of the most innovative loudspeaker designers in the industry today and recognized worldwide as a pioneer for “outside the box” thinking in professional audio technology.

www.danleysoundlabs.com

API 1608 INSTALLED IN PARIS STUDIO

PARIS, FRANCE – NOVEMBER 2011: A testament to API’s growing global market appeal, one of the company’s renowned 1608 analog consoles has recently been installed in the Paris recording facility STUDIO K. Owned and operated by French musician, composer, engineer and producer David Chalmin, STUDIO K resides in the very center of Paris and offers recording and mixing services to artists from all genres.

“When I decided to invest in a new console, I knew right away that I wanted something with a distinctive sound,” said Chalmin. “I was going to invest a lot of money, and I didn’t want my console to have a ‘transparent’ mixer; I can reach transparency in the digital world. I wanted analog. When you think of analog, you think of color-and when you think of color, you think API. I knew the 1608 had the color I loved: warm and crisp,” he said.

Chalmin, who has worked with acts such as Nadeah, the Labéque Sisters and Nicola Tescari and Sophia Charaï, has been part of the French music industry since joining Beatles “re-elaboration” contemporary, rock band B for Bang in 2006. He is also a guitarist for Nadeah and member of two other groups – experimental/improvisational rock band Dimension X (guitarist) and rock duet Red Velvet (singer, guitarist). Developing a passion for recording, producing and engineering through a makeshift home studio, Chalmin officially opened STUDIO K in 2009 and soon after decided he needed a top-rated console – the API 1608.

“I also chose the 1608 for its modularity,” Chalmin said. “Being born in the digital era, I’m used to having a lot of different EQs [through plug-ins], and, to me, it was great being able to have a console that allowed me to choose different flavors through EQs and other processors. With the 1608, I can evolve the mix along with my tastes or change it by using different modules depending on which project I’m working on.”

Expandability was also a key reason Chalmin chose the console for STUDIO K. “I designed the console’s furniture to fit an expander, which I hope to welcome someday soon. The fact that the 1608 allows you to build upon it little by little makes this top-quality board really affordable.

“It has exactly what I need and not a thousand things I don’t,” Chalmin said. “It’s simple and comprehensive. And it’s the most beautiful console, isn’t it?”

ABOUT API (AUTOMATED PROCESSES, INC.) Established more than 40 years ago, Automated Processes, Inc. is the leader in analog recording gear with the Vision, Legacy Series and 1608 recording consoles, as well as its classic line of modular signal processing equipment. www.apiaudio.com

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ACT FAST FOR METRIC HALO’S “YOU’VE BEEN REALLY GOOD THIS YEAR AND YOU JUST GOTTA HAVE IT SALE” THRU DECEMBER 5th

HOPEWELL JUNCTION, NEW YORK – NOVEMBER 2011: Thanks to Metric Halo, this pre-holiday shopping season offers something more than loss-leader cuts on boring stuff. The “You’ve Been Really Good This Year And You Just Gotta Have It Sale” shaves 25% off the price of the TEC Award-winning LIO-8 (was $3,995 now $2,995), the flagship ULN-8 (was $5,995 now $4,495), the +DSP license for the LIO-8 or 2d Expanded interfaces (was $699 now $524), a 1-4 Mic Pre upgrade for the LIO-8 (was $700 now $525), and a 5-8 Mic Pre upgrade for the LIO-8 (was $625 now $469). But you must hurry because the savings on the LIO-8 and ULN-8 end after one hundred interfaces are sold. And the savings on the +DSP and Mic Pre Upgrades end on December 5th.

“It’s that time of year again,” said Metric Halo field operative Allen Rowand. “We’re certain you’ve been very good, so before you start shopping for those on your list, grab a little something for yourself… but act fast, because these savings won’t last!”

Sale prices apply at all authorized Metric Halo dealers and distributors, as well as at the manufacturer’s online sales site (https://www.mhsecure.com/mhdirect/). Note that the +DSP license requires an existing 2d Card (all 2d Expanded and LIO-8 interfaces ship with 2d Cards; older interfaces can upgrade to a 2d Card). Note also that the 5-8 Mic Pre Upgrade requires an existing 1-4 Mic Pre Upgrade.

ABOUT METRIC HALO
Based in New York’s Hudson Valley, Metric Halo provides the world with high-resolution metering, analysis, recording and processing solutions with award-winning software and future-proof hardware. www.mhlabs.com

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ST PAUL’S METHODIST CHURCH INSTALLS SYMETRIX JUPITER DSP BEFORE AND AFTER SANCTUARY FIRE

OXNARD, CALIFORNIA – NOVEMBER 2011: After years of planning a complete renovation of its sanctuary, including an upgrade to cutting-edge A/V technologies, St. Paul’s United Methodist Church in Oxnard, California suffered a devastating setback one week before its completion. A fire ruined everything inside the sanctuary. Fortunately, no one was hurt, but so close to such a long-awaited rebirth, the fire was a demoralizing setback of several months. Sound Casework designed and installed St. Paul’s new A/V system, which was quick to install – and reinstall – thanks to the Symetrix Jupiter 8 “zero learning curve” audio processor at its heart.

Paul Svenson and business partner Dan Muller run Sound Casework, which melds an audio-visual expertise with those aspects of general contracting – specifically carpentry – that may impact sound. Svenson suggests his involvement in A/V design and installation is a convenient means to support his out-of-control “music habit.” Svenson is a church musician – a guitarist, bandleader, and composer – of forty years. He feels that some mainline churches may be facing some difficult situations. “When congregants have a tough time seeing or hearing what’s going on because a church’s A/V system pales in comparison to what those modern smart phones congregants carry around in their pockets… that church has a problem,” he states flatly.

However, Svenson sees good things happening for those churches with the fortitude and foresight to reinvent themselves, and he counts St. Paul United Methodist Church among them. After years of careful planning and saving, the church moved forward with a plan (by a church member who is also an architect) to renovate the front stage chancel area. At the same time, they would install a new sound system and six flat-panel screens for displaying contents of the hymnal. Because the sanctuary is used for more than just worship service, Svenson used the Symetrix Jupiter 8 and a Symetrix ARC-2i wall panel remote to deliver an intuitive, auto-mixed sound system that would not require a sound tech for modest events. At the same time, the system includes a traditional console for worship services or other events that require nuanced control at the hands of a professional.

Svenson has been happily using Symetrix’ Integrator series of processors – and now the Jupiter series of processors – since he first hooked one up to his laptop. “I was used to wrestling with gear from other manufacturers that sometimes took an hour to get into reliable communication with my laptop,” he said. “With Symetrix, a ‘Wizard’ pops open and twenty seconds later, literally, everything is connected and communicating! Both the Integrator series and the Jupiter series are powerful, cost-effective, and simple to program and install.”

A Bose MA12 line array with an MB4 subwoofer delivers content to the modestly-sized room, and QSC CX-series amplifiers provide the power. By using the Jupiter 8 and Sound Reinforcement 10 app from among the over sixty available, Svenson is able to deliver all of the input conditioning, matrix mixing, user control, and loudspeaker conditioning with just one single-rack unit. Indeed, by programming the MA12′s EQ curves into the Jupiter, he can forego the Bose processor for a cost and space savings. Four Sennheiser G3-series wireless mics and as many Telefunken M80 wired mics provide clear, reliable inputs. A Symetrix ARC-2i wall panel allows users to select an automatic system configuration for “meeting,” “wedding,” “memorial,” or “worship.” In worship mode, the system takes input from a Yamaha LS-9 console. Otherwise, the inputs are auto-mixed directly inside the Jupiter.

“They were one week away from the grand re-opening,” recalled Svenson. “Everything looked beautiful. It was only a matter of applying the finishing touches. The head of the church board came in at 6:30 in the morning the day after we had finished the A/V system to find the sanctuary on fire! If the fire department had been just ten minutes later, the building would have been lost.”

Though much of it was still apparently working, Sound Casework replaced all of the A/V equipment on the assumption that it was likely smoke damaged and thus unreliable. As with the original installation, the Symetrix Jupiter 8 made the re-installation a speedy process, and St. Paul United Methodist Church re-opened in full grandeur, delayed only a few months.

ABOUT SYMETRIX Sound professionals rely upon the performance, value and reliability of audio mixing, routing and processing products from Symetrix. For more information on Symetrix professional audio products, please visit www.symetrix.co or call +1.425.778.7728.

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Full Spectrum: projectiondesign® releases FS32 IR NVG projector at I/ITSEC 2011

See projectiondesign at I/ITSEC 2011, Booth #2563, OCCC, Orlando, FL, 28 November – 1 December 2011

New FS32 IR infra-red enabled LED-illuminated projector acts to stimulate Night Vision Goggles (NVG) for unrivalled night-time vision and brighter day-time vision

Another striking innovation set to attract the attention of visitors to this month’s Interservice/Industry Training, Simulation and Education Conference is the new FS32 IR ReaLED™ projector from projectiondesign®. The FS32 IR is set to be the most powerful projector available in its class and is designed for stimulation of Night Vision Goggles in night-time training and simulation scenarios as well as critical, bright and full daylight operations.

ReaLED™ technology: enabling night vision

The high resolution FS32 IR uses projectiondesign’s 2nd Generation solid-state ReaLED™ illumination system that works to improve and assist the creation of deeper black levels and brighter visual light output over any other competing LED projector.

Typically, LED projectors have red, green, and blue LED light sources. The FS32 IR adds a fourth LED that emits infrared light beyond the range visible to the human eye, thus enabling the projector produces brighter night vision imagery when stimulated by Night Vision Goggles.

LED illumination removes the need to use more traditional lamps and colour wheels, ensuring no recalibration and delivering a completely stable image, with an unmatched typical service life of 100,000 hours. Maintenance costs are drastically reduced ensuring the FS32 IR is the most cost efficient IR projector available.

The FS32 IR is available in HD (1,920 x 1,080) or WUXGA (1,920 or 1,200) resolutions.

Full Spectrum

The FS32 IR offers user configurable IR wavelengths to optimize alignment according to customer-specific requirements.

The flexibility of the FS32 IR projector is matched with its use in real-world simulation training scenarios. Often those that operate NVGs adapt their vision to unaided eye vision, alternating as needed to night vision. The FS32 IR has been specifically engineered to accommodate the Full Spectrum technique of light illumination for simulation and training applications, displaying RGB and IR simultaneously

When combined with today’s leading Image Generators in integrated systems, the FS32 IR ensures that training scenarios requiring day and night vision produce simultaneous viewing for day-time and with infra-red light for limited visibility. What’s more, infra-red power adjustments of the projectors can be made ensuring system flexibility and connectivity, which, unlike competing projectors, allows 0 – 100% output control.

The FS32 IR Smear Reduction Processing feature ensures the ability to reduce motion artifacts in high-speed imaging, while dramatically increasing the effectiveness of NVG stimulation, even in the darkest of simulated night scenes.

Mike Raines, Visual Simulation Manager at projectiondesign says: “The FS32 IR projector is the result of an intense period of receiving key customer feedback and our focused engineering effort to develop a product which sharply addresses the critical need of NVG training applications. Our efforts have gained considerable momentum and interest as the technology was previewed throughout the year.

“We’re delighted to now be able to announce its availability for effective, true-to-life simulation of low-ambient light operations. The projector is brighter than any competing product in day mode and the LED technology actually works to improve the night vision system capability. As such it is designed for full mission training, air-traffic control, ship-bridge simulation, and any application where the trainee is wearing Night Vision Goggles (NVGs).”

projectiondesign will exhibit their unrivaled product portfolio at I/ITSEC 2011 on Booth #2563 at the OCCC, Orlando, FL between 28 November – 1 December 2011.

projectiondesign® launches 2nd Generation LED projector, the FL35 wqxga

See projectiondesign at I/ITSEC 2011, Booth #2563, OCCC, Orlando, FL, 28 November – 1 December 2011

Lower cost of ownership, near eye limiting resolution, double the brightness and 100,000 hours of typical service life are just some of the benefits of the next generation FL35 wqxga projector for visual display systems

Norway’s projectiondesign® is using the Interservice/Industry Training, Simulation and Education Conference as the launch pad for the latest addition to their unrivalled product range of WQXGA 2,560 x 1,600 resolution projectors.

The FL35 wqxga is the world’s highest resolution LED projector for simulation and training applications. It is based on the highly successful F35 platform, and combines ultra-high resolution of 4.1 Megapixels with 2nd Generation solid-state ReaLED™ illumination technology. In practice, it near doubles the brightness of first generation projectors, resulting in unparalleled performance and 100,000 hours of typical service life.

At I/ITSEC, the FL35 wqxga projector will be integrated in a six-channel ImmersiveDome™ system supplied by Immersive Display Solutions, and driven by the FlightSafety VITAL X IG.

Mike Raines, Visual Simulation Manager at projectiondesign explains: “The next generation of our LED projectors are based on the mantra of providing our customers with the best quality and innovation. Users will benefit from an image consistent over time. The higher resolution FL35 wqxga projector reduces the number of channels needed to configure simulation systems with clarity beyond eye-limiting resolution. In addition, the ReaLED engine has no restrictions on operation orientation which provides a dramatic increase in installation flexibility.”

The powerful feature set of the FL35 wqxga projector is designed for total predictability and low total cost of ownership. As with all projectiondesign professional projectors, the FL35 wqxga has a standard 3-year warranty and options for 5 year 24/7 warranty.

Unlike 4K resolution projectors, the FL35 wqxga uses industry-standard single cable IG inputs and has expandable inputs and outputs ensuring interoperability with exports and image processing interfaces.

The high resolution enables higher acuity systems or reduced channel counts, and makes it ideal for integration in multi-channel systems. For simplified integration, the FL35 wqxga is a single chassis solution, with five precision optical lenses, providing sustained high contrast, accurate color rendition and sharpness for unrivalled image quality.

projectiondesign will exhibit their unrivalled product portfolio at I/ITSEC 2011 on Booth #2563 at the OCCC, Orlando, FL between 28 November – 1 December 2011.

Atlona(R) Introduces the Atlona Academy Training Program

Atlona(R) Kicks Off New Training Events and Educational Resources for the A/V Industry

SUNNYVALE, Calif. — Nov. 21, 2011 — Atlona(R), a leading digital connectivity solutions provider, today introduced the Atlona Academy for its international and domestic dealers, distributors, and reps. The academy consists of a series of regional and online training events and programs designed to increase awareness of Atlona products and innovations, as well as new and emerging A/V technologies and opportunities.

At Atlona Academy training events, a variety of industry experts will provide the company’s channel partners with time- and overhead-savings tips, in-depth usage case examples of Atlona products, and an understanding of what is coming in A/V technology. The Atlona Academy program will also offer a series of new certification levels for select dealers, resellers, and integrators.

“Through the Atlona Academy, we want to help our channel partners not only to be successful in presenting information on our products, but also to be able to offer valuable insight and recommendations about the latest technologies and trends that are shaping our industry,” said Kevin Billingsley, sales director at Atlona.

Each Atlona Academy training event offers a concise focus on specific products and technologies, including HDBaseT(TM) technology, matrix switchers, HDMI extenders, HDMI testing kits, and much more. The academy will kick off on Nov. 29 and 30 with one-hour online webinars covering HDBaseT technology and Atlona’s HDMI testing kits. These webinars will be followed by an invitation-only Atlona Academy Regional Training Event in San Francisco on Dec. 7. The regional event will offer select partners in the area hands-on and presentation-based information that provides a broader and deeper overview of the company and its products.

“We created the Atlona Academy because there is too much confusion for end users in today’s consumer electronics market,” said Atlona President and CEO Ilya Khayn. “These days, most consumers have less money to spend on A/V technology, and they deserve to be made aware of the advantages that only Atlona can provide. By educating our dealers, distributors, and reps, we are also educating their customers, helping to ensure that the money they invest in A/V technology is well-spent.”

More information and immediate registration for upcoming Atlona Academy training events is available at http://www2.atlona.com/l/9782/2011-11-02/172L.

# # #

Follow Atlona: http://atlonatech.blogspot.com/ http://www.facebook.com/pages/Atlona-Technologies/47099138613 http://www.atlona.com/RSS-Feeds/ http://twitter.com/Atlona http://www.youtube.com/user/AtlonaVideoDemo

About Atlona(R) Atlona(R) — “Connecting Technology to Your World.” As a global manufacturer of cutting-edge digital connectivity solutions, Atlona supplies an extensive range of high-quality products — from cables, splitters, and extenders to distribution amplifiers, converters, switchers, and much more — to a diverse client base spanning the consumer electronics, home theater, computing, retail, systems integration, professional A/V, broadcast, entertainment, medical digital imaging, and digital signage markets.

Made from the finest materials and offering unique feature sets, the company’s value-added products can be found in installations worldwide. Atlona provides a wide range of solutions from all three of its comprehensive product lines: Atlona Home (consumer electronics), Atlona Professional (systems integration), and Atlona Commercial (commercial). More information about Atlona is available at www.atlona.com.

Atlona is a registered trademark of Lenexpo Inc. All other trademarks and registered trademarks mentioned herein are the property of their respective owners.

ENDS

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Prysm’s Laser Phosphor Display Transforms Barneys New York Window into Gaga’s Workshop for the Holidays

San Jose, CA- November 22- Digital display innovator, Prysm, announced today that the company’s Laser Phosphor Display (LPD) technology was selected to help transform the windows at Barneys New York Madison Avenue flagship store into “Gaga’s Workshop”, a unique take on Santa’s iconic holiday workshop. Among the holiday window displays inspired by Lady Gaga and designed in collaboration with Nicola Formichetti, Prysm’s curved 8-foot by 5-foot video-wall is featured in the sole digital installation of Gaga’s Workshop. Titled “Gaga Constellation” and located in a street-level window next to the store’s front door, Prysm’s LPD wall provides a display platform that engages and interacts with Barneys’ shoppers and passers-by. The LPD wall features live Twitter messages sent by Barneys’ customers and the general public.

“Barneys New York and Lady Gaga signify high end, cutting edge creativity and design,” said Prysm’s VP of Global Sales and Service, Dana Corey. “Being selected to participate in this year’s holiday design as the project’s sole digital installation is a true demonstration of the quality and possibilities Prysm’s LPD technology offers.”

Selected for Prysm’s seamless, vibrant, captivating display imagery, the LPD video-wall illuminates and brings the “Gaga Constellation” window to life. With social media being an important communication tool for Lady Gaga and her fans, incorporating live messages via Twitter was an instrumental part of this campaign that Prysm’s LPD video-wall makes possible. Inspired by the theme “message in a bottle” Gaga fans, Barneys’ customers and passers-by are invited to spread holiday cheer and send Tweets that will be displayed on Prysm’s video-wall to transform the “Gaga Constellation” window into an interactive experience. Prysm’s video-wall also showcases a 90-second film directed by Tim Richardson featuring Lady Gaga morphing into and out of various star formations.

“Prysm’s seamless, vibrant video-display allowed the team to create a powerful, captivating, interactive environment that people passing by will be unable to turn away from,” said Nicola Formichetti, creative director of Gaga’s Workshop. “And because Gaga is so connected to her ‘Little Monsters’, the digital display had to both bring Gaga to life while also interact with her ’street audience’- a difficult task Prysm’s display does flawlessly.”

Opening at 11:59pm on November 21st, Gaga’s Workshop is on display at Barneys New York through January 2nd.

Prysm’s LPD solutions break away from traditional display technologies by offering freeform flexibility, long-lasting performance, lifelike, lifesize and HD imagery that captivates audiences in any setting. Built on solid-state lasers that deliver brilliant image quality and the fastest video content, Prysm’s displays provide striking video viewable from 178-degrees. Running off of a standard 110V outlet and using up to 75% less power than traditional backlit or projection technology-based products, Prysm’s displays create high impact brand experiences without the need for special power or cooling infrastructure.

About Prysm:
Prysm, Inc. has invented a new display platform based on the Laser Phosphor Display (LPD) technology that it owns entirely. LPD is a large format display platform that can be organized in any size or shape to support a wide range of complete solutions for a variety of commercial markets. When compared to traditional technologies, LPD offers brilliant life-like and life-size displays which deliver truly immersive experiences, while offering the lowest cost of ownership and meeting the highest standards of environmental impact. Prysm is a privately held company based in Silicon Valley, California with sales offices in New York, San Jose, London and Dubai.

For more information, please visit http://www.prysm.com.

About Q4:
Q4 is a NYC-based agency that creates direct-to-consumer digital products and experiences through per-project/product collaborations between various industries with a focus on fashion, gaming, mobile devices, and retail. Their collective skill sets and leverage are drawn from years of experience in fashion, gaming, agency representation and licensing, and venture capital.

For more information, please visit www.q4nyc.com.

About Barneys New York:
BARNEYS NEW YORK (Barneys) is a luxury specialty retailer with flagship stores in New York City, Beverly Hills, Chicago, Seattle, Boston, Dallas, San Francisco, Las Vegas, and Scottsdale. Founded as a men’s retailer in 1923 in downtown Manhattan it turned into an international arbiter of high style for both women and men in the 1970s and became renowned for discovering and developing new and innovative design talent. Barneys is famous for selling the most intriguing edit from the world’s top designers including women’s and men’s ready-to-wear, accessories, shoes, jewelry, cosmetics, fragrances, and gifts for the home. Barneys’ signature sense of wit and style is manifested in its creative advertising campaigns, original holiday themes, and celebrated window displays. Barneys’ innovative CO-OP, a mecca for young and emerging designers, was launched in 1985 and has since expanded into a freestanding store concept. Barneys operates more than a dozen CO-OP stores in eight states across the U.S.

For more information, please visit www.Barneys.com.

ALTINEX ANNOUNCES LOWER COST CONTROL SOLUTION PACKAGES

*** Altinex CP450-007 MultiTouch™ control panel and CP500-110 Neutron controller ***

Brea, CA – November 2011… Altinex, a leading manufacturer of Signal Management Solutions®, is pleased to announce the availability of two AV system control packages. Each offering provides the same functionality, with the primary difference being the port capacity of the Neutron® series controllers central to each system. Hence, AV system consultants, designers, and integrators have the opportunity to specify a control solution that best suits the overall size of the intended AV system.

The Altinex Control Package #1 consists of the CP500-110 Neutron controller, the AC301-109 EDID blaster / IR learner (for infrared control functionality such as power, play, stop, etc.), the CP450-007 MultiTouch™ control panel with a 7-inch screen (for touch screen control of the AV system’s functions), and the company’s acclaimed AVSnap™ programming software for system configuration. This systems’ Neutron controller provides two RS-232 bi-directional ports, two IR (Infrared) ports, two relay ports, and two sensor ports. more

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