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ADVANCED SYSTEMS GROUP TO ANALYZE LARGE RASTER ACQUISITON WORKFLOW CHALLENGES AT ANNUAL WORKSHOP

EMERYVILLE, CALIF.– Advanced Systems Group (ASG), a leading West Coast video and film integration firm, will examine large raster acquisition workflow challenges during its annual workshop on Dec. 13 at the SF Film Society | New People Cinema at the New People building in San Francisco. The daylong event starts at 10 a.m. and will include five presentations. The workshop is free and lunch will be served, but attendees are encouraged to register at www.asgllc.com/events/topic-raster-acquisition-workflows-december-13.

“As 4K continues to emerge as a viable acquisition and distribution format, video professionals are still trying to find ways to produce the best images and handle all that data,” said Dave Van Hoy, president of ASG. “This year, our annual conference will detail 4K options at every point in the production process, and explore the best way to manage these file-based workflows.”

The workshop begins with “Let’s Talk 4K,” an overview that explains the technical specifications of the format and explores current choices in 4K acquisition and delivery. There is a noted lack of consensus on several aspects of 4K, which will also be addressed. The session will be led by veteran director of photography and industry consultant Suny Behar, who is currently teaching a Master Class at the UCLA Graduate School of Film and Television in Los Angeles.

“DIT, Data Management, and On-Set Color Workflows” will cover a broad range of filmmaking topics. It will define the differences between DIT and DAM, explain the subtleties of file-based workflows for RED, ALEXA, and other high-resolution camera systems, and examine popular on-set color, dailies, and transcoding workflows. Presenter Jordan Livingston is an independent filmmaker and digital imaging technician who serves the Hollywood and Bay Area markets through his company, DIGILOID, which specializes in digital imaging and workflow for motion pictures, commercials, and corporate productions.

Eric Hanson of Spy Post, a FotoKem post-production company, will discuss the 4K post-production process for commercial film and corporate productions. Additional presentations will address 4K color correction and color management, as well as delivery and projection of large raster content.

About ASG:
Advanced Systems Group LLC of Emeryville, Calif., with offices in Southern California, has provided engineering, systems, integration, support and training to the broadcast, film, creative, and corporate video markets since 1997. With unmatched experience in Apple-based newsroom systems, shared storage, archiving, editing, finishing, and VFX systems, ASG has become one of largest installers of post production and shared storage systems on the West Coast. The ASG team is highly focused on customer success, and has installed and supported more than 175 SANs, production, and post production systems over the last five years. For more information, visit www.asgllc.com or call 510-654-8300.

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