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Hitachi CP-AW250N LCD Projectors Deliver a Striking “Surround Video” Viewing Experience in Hilton Nashville Hotel Installation

CHULA VISTA, California, December 5, 2011 — Six Hitachi CP-AW250N ultra-short throw LCD projectors were recently used at the Hilton Nashville Downtown as part of a one-of-a-kind presentation environment for CJ Advertising of Nashville, Tennessee as part of a client event. The uniquely configured audio/visual system was designed and installed by systems contractor Springtree Media Group of Franklin, Tennessee.

“CJ Advertising hosts an annual presentation for their clients and we’ve worked with them for five years,” said Jacob McDaniel of Springtree Media Group. “In the past, we’ve placed the projectors and the screens on the floor in the corners of the room–a pretty conventional approach. But this year CJ wanted to try something fresh and new that would deliver an unforgettable ‘wow factor’ for their clients.”

“Peter Vaque, the owner of Springtree Media Group, dreamed up a striking new look that involved creating a nearly 360-degree viewing experience by suspending six projection screens in the room,” McDaniel continued. “CJ Advertising loved the concept. But then, we had to figure out how to make it happen!”

Springtree Media Group uses Hitachi ultra-short throw projectors in its rental department because many events–including this one–don’t allow for the extra 16 feet typically needed between the projector and the screen. “Our Hitachi ultra-short throw projectors do an excellent job in restricted-space situations,” McDaniel said. “Also, CJ wanted to use 16:9 widescreen projection, so we looked at a number of Hitachi’s short-throw projectors with widescreen capability. The CP-AW250N looked like the perfect fit.”

From there, Springtree Media Group had to figure out how to mount the projectors and screens. “We settled on hanging a 36-foot truss from the ceiling,” McDaniel noted. “From that truss, we hung six widescreen projection screens, oriented so that all attendees could see a screen from any point in the room.”

McDaniel and his team connected I-Beams that ran perpendicular to the long truss and hung the CP-AW250N projectors from the I-Beams. They also attached LED lighting to the beams, to fill the presenter’s walking area with stage lighting and different colors. The installation was rounded out by four LCD monitors angled on the floor, one in each corner of the presenter’s walking area, so the presenter could always see his slides no matter where he walked.

“This installation required a lot of planning up front,” McDaniel said. “We had to run a few tests to determine which projector would work the best, and how big of a screen we could use with that projector. We wanted to make the screens as big as possible, but we had to make sure there was enough room for the presenter to walk underneath them without hitting his head. In addition, we had to figure out how to hang everything in a safe and effective manner.”

With the help of Hitachi’s CP-AW250N projectors, the project came together beautifully. “The images were bright, sharp and vivid and the unique setup really kept everyone’s attention.
CJ Advertising and their clients were very happy with the final product,” McDaniel concluded.

For more information on Springtree Media Group please visit www.springtree.net

For more information on Hitachi visit www.hitachi-america.us/digitalmedia

ABOUT HITACHI
Hitachi America, Ltd., headquartered in Tarrytown, New York, a subsidiary of Hitachi, Ltd., and its subsidiary companies offer a broad range of electronics, power and industrial equipment and services, automotive products and consumer electronics with operations throughout the Americas. For more information, visit www.hitachi-america.us. For information on other Hitachi Group companies in the United States, please visit www.hitachi.us.

Hitachi America, Ltd., Digital Media Division, Business Solutions Group markets LCD projectors, interactive panels and whiteboards and security and observation system products through value added resellers, system integrators, distributors and OEMs.

Hitachi, Ltd., (NYSE: HIT / TSE: 6501), headquartered in Tokyo, Japan, is a leading global electronics company with approximately 360,000 employees worldwide. Fiscal 2010 (ended March 31, 2011) consolidated revenues totaled 9,315 billion yen ($112.2 billion). Hitachi will focus more than ever on the Social Innovation Business, which includes information and telecommunication systems, power systems, environmental, industrial and transportation systems, and social and urban systems, as well as the sophisticated materials and key devices that support them. For more information on Hitachi, please visit the company’s website at http://www.hitachi.com

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