WAYNE, NJ – JVC Professional Products Company, a division of JVC Americas Corp., today announced a new lower price on its GY-HM710 ProHD camcorder. Introduced earlier this year, the compact, shoulder-mount camcorder is ideal for ENG news, documentaries, event coverage, and educational applications. The company also announced the JVC Power Promotion, a limited time offer that includes a free Anton/Bauer power system package with the purchase of a new GY-HM710.

Introduced earlier this year, the GY-HM710 includes extensive image customization modes, JVC’s patented Focus Assist, and a 20-second Pre Rec (retro cache) feature, which continuously records and stores footage in cache memory and helps prevent missed shots of breaking events. Its new $5,995 list price includes the camera head with bayonet lens mount, viewfinder, microphone, Anton/Bauer battery plate, and Canon 14:1 ENG lens.

Customers who purchase a new GY-HM710 from an authorized JVC Professional reseller between now and the end of 2011 are eligible to receive an Anton/Bauer AB-DIONIC-PKG battery and power system package directly from JVC. Valued at $1,185, the package includes an Anton/Bauer DIONIC 90 Li-Ion battery, Tandem 70 InterActive charger, and AC power supply.

“The GY-HM710 delivers the same amazing image quality and efficient workflow of our ProHD product line, but eliminates the modular functionality that many customers don’t need,� said Craig Yanagi, national marketing and brand manager. “The result is a perfect balance between features and affordability, and the new pricing along with JVC’s Power Promotion makes it an even more attractive option for video professionals.�

With the same 3-CCD imaging system found in other ProHD models, the GY-HM710 records 1920×1080 HD footage in 1080p and 1080i at 25 Mbps or 35 Mbps. JVC’s native file recording technology allows recording in ready-to-edit file formats for Apple Final Cut Pro or Adobe Premiere (.MOV), as well as other major NLE systems (.MP4), to non-proprietary SDHC cards. For legacy applications, the camcorder can also record SD footage (480i) as standard DV files (.AVI or .MOV). Other features include a high resolution (1.22 million pixel) LCOS viewfinder and 4.3-inch flip-out LCD monitor, plus two XLR audio inputs with phantom power and manual audio level controls with audio meter.

The JVC Power Promotion ends Dec. 31.

ABOUT JVC PROFESSIONAL PRODUCTS COMPANY
Headquartered in Wayne, New Jersey, JVC Professional Products Company is a division of JVC Americas Corp., a wholly-owned subsidiary of JVC Kenwood Corporation. JVC is a leading manufacturer and distributor of broadcast and professional video and audio equipment, security products including IP network cameras and recorders, premium front projection systems for home theatre use, and projection displays and optics used in aviation simulators. The JVC Technology Center provides advanced technology in support of major JVC business alliances. For further product information, visit JVC Professional’s Web site at http://pro.jvc.com or call (800)582-5825.