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FUJINON HD ENG ZOOM CAPTURES BEAUTY OF UTAH HOME AND SCENERY FOR HGTV DREAM HOME 2012

Wayne, N.J. – HGTV Dream Home 2012 will feature a spectacular home just outside of Park City, Utah that one lucky viewer can win in next year’s sweepstakes. The show premieres immediately following the 123rd Tournament of Roses Parade on HGTV January 2, 2012, at 1 p.m., with an encore presentation January 3.

HGTV Dream Home, which has kicked off the New Year on HGTV for over a decade, introduces a new fully furnished custom home built just for this special event. The beauty and detail of the HGTV Dream Home 2012 was captured in 1080/60i resolution using a FUJINON HA25x11.5BERD HD ENG telephoto lens on a Sony HDWF900 CineAlta HDCAM Camcorder.

“Since the house is situated in a valley surrounded by mountains and overlooking the Provo River, we wanted to give viewers a true sense of its magnificent location and views,” said Rick Porterfield, director of studio and field operations for Scripps Networks Interactive, based in Knoxville, Tenn. “We were blown away by the high-quality images captured by this lens as well as its smooth, easy operation—a real asset whenever we needed to shoot handheld.”

Shot documentary-style, this one-hour show gives viewers a tour of the interior and exterior of the home including its great room, master sitting room, outdoor living room, and hot tub deck. It also features on-camera interviews with the architects, interior designers, landscapers, and builders who contributed to the effort.

Scripps’ Director/Cameraman Jason Grant positioned the camcorder on a tripod in the mountains to capture a variety of beauty shots of the entire vista and the river below, and then zoomed in close to the house. Porterfield noted, “We shot in beautiful, sunny natural light, as well as the home’s interior supplemented with LED and tungsten lighting.”

The FUJINON HA25X11.5BERD is a Premier Series lightweight, compact telephoto HD lens with an F-stop range of 2.0 to 2.8, and a focal length ranging from 11.5 to 288mm. Ideal for documentaries and other electronic field production, this lens offers FUJINON’s exclusive DigiPower zoom and focus servo system for fast, accurate zooming.

Scripps Networks Interactive also recently purchased two HA14x4.5BERM HD ENG Super Wide Angle lenses for other, upcoming network productions.

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of five operating divisions and one subsidiary company. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture film, and the Graphic Systems Division supplies products and services to the printing industry. The Optical Devices Division provides binoculars, and optical lenses for closed circuit television, videography, cinematography, broadcast and industrial markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit www.fujifilm.com/northamerica, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.
FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 16 companies around the world granted U.S. patents in 2010, and in the year ended March 31, 2011, had global revenues of $25.8 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

* At an exchange rate of 86 yen to the dollar.

About HGTV
HGTV, America’s leading home and lifestyle brand, is one of cable’s top-rated networks and is distributed to more than 99 million U.S. households. HGTV’s website, HGTV.com, is the nation’s leading online home-and-garden destination that attracts an average of 4 million unique visitors per month. The HGTV HOME consumer products line currently includes exclusive offerings of paint, flooring, soft goods and other home-oriented products. In partnership with Hearst Magazines, the HGTV Magazine, a home and lifestyle publication, will be available on newsstands beginning October 2011.

Headquartered in Knoxville, Tenn., HGTV is wholly owned by Scripps Networks Interactive Inc. (NYSE:SNI), which also operates Food Network (http://www.foodnetwork.com), DIY Network (http://www.diynetwork.com), Cooking Channel (http://www.cookingchanneltv.com), Travel Channel (http://www.travelchannel.com) and Great American Country (http://www.gactv.com).

All product and company names herein may be trademarks of their registered owners.

FUJIFILM Optical Devices Division, 10 High Point Drive, Wayne, New Jersey 07470. Phone: 973-633-5600. Fax: 973-633-5216. Web site: http://www.fujifilmusa.com/products/optical_devices/index.html.

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