A virtual press conference from Sound & Video Contractor

Atlona Introduces AtlonaAdvantage Global Partner Support and Exclusive Premier Club Programs

SUNNYVALE, Calif. — Jan. 2, 2012 — To fulfill the business needs of its dealers and distributors, respond to their daily challenges, and deliver new opportunities to help them build on their success, Atlona(R) today introduced the AtlonaAdvantage Global Partner Support Program. In addition, for select partners, Atlona is taking dealer support to an entirely new level with the exclusive AtlonaAdvantage Premier Club Program.

“With AtlonaAdvantage and the Premier Club Program, our partners are being provided with far more than the quality products they have come to expect from Atlona,” said Atlona President and CEO Ilya Khain. “They’re also receiving expertise and knowledge paired with superior service and support that creates a wealth of opportunities for their business.”

“The AtlonaAdvantage Global Partner Support Program goes beyond the great products; it’s all about our customers’ success. This program provides a higher level of service, quality, and opportunity for our customers, giving them the resources and support they need not only to grow their business, but to thrive,” said Kevin Billingsley, Atlona national director of sales.

For Atlona’s partners, AtlonaAdvantage offers a number of unique support features. If an order is placed for a temporarily out-of-stock or back-ordered product, the company will recommend and ship a comparable product of equal or greater value, often at no additional cost. Should an Atlona product require warranty replacement, the Priority Warranty Replacement Service ensures that the replacement part will be sent with priority shipping.

Technical support for Atlona’s partners is provided seven days a week, wherever they are in the world, in addition to rapid customer support response via email and phone. Partners have access to the company’s pre-installation advisors for advice while specifying a job, in addition to AtlonaAcademy Training Programs designed to educate them not only about Atlona products, but the technology behind those products.

To protect its partners’ bottom line, Atlona customizes flexible discount programs to match their individual business models, and provides price protection programs to allow them to maintain profitability even in the midst of pricing changes and unexpected market volatility. To maximize sales opportunities and momentum, the company’s dedicated account managers analyze selling trends to recommend products that are effective for stocking. For their marketing efforts, Atlona’s partners have access to a comprehensive online library of sales and marketing materials.

For select, qualified Atlona partners requiring an extra level of direct support and service, Atlona is also offering its exclusive AtlonaAdvantage Premier Club Program. A Premier Club partner has direct phone and email access to a dedicated support specialist that intimately knows and understands the specific needs of its business.

More information on the AtlonaAdvantage and Premier Club programs can be found at www.AtlonaAdvantage.com.

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About Atlona(R)
Atlona(R) — “Connecting Technology to Your World.” As a global manufacturer of cutting-edge digital connectivity solutions, Atlona supplies an extensive range of high-quality products — from cables, splitters, and extenders to distribution amplifiers, converters, switchers, and much more — to a diverse client base spanning the consumer electronics, home theater, computing, retail, systems integration, professional A/V, broadcast, entertainment, medical digital imaging, and digital signage markets.

Atlona provides a wide range of solutions from all three of its comprehensive product lines: Atlona Home Collection (consumer electronics), Atlona Professional (systems integration), and Atlona Commercial (corporate A/V).

More information about Atlona is available at www.atlona.com.

Atlona is a registered trademark of Lenexpo Inc. All other trademarks and registered trademarks mentioned herein are the property of their respective owners.

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