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PHOTOGRAPHER MATTHEW CHERRY ENLISTS ANTON/BAUER BATTERIES, CUSTOMER SERVICE IN PRODUCTION TEAM

GREENWICH, CT, JANUARY 5, 2012—For Matthew Cherry, owner and director of Matthew Cherry Studios, Anton/Bauer® and its DIONIC® 90 batteries have been a trusted part of his production crew for the last 10 years, whether he’s creating independent films or corporate videos. The DIONIC 90 from Anton/Bauer, a brand of The Vitec Group, and a leading global provider of premier batteries, chargers, lighting and other mobile power systems for the professional broadcast, video and film industries, allows Cherry to focus on his creative work without worrying about his power needs.

As a photographer and cinematographer, Cherry has worked in independent films and corporate video, as well as commercial photography—creating a mix of video and film and still photography—for more than 20 years. While much of his work is focused on fine arts, Cherry also produces commercial projects, including a recent promotional video for Anton/Bauer.

“Early on, I used batteries that were provided by camera manufacturers,” says Cherry. “However, a few good friends of mine who traveled the globe doing news production for major networks all said to me that you can have a lot of problems with many types of batteries—temperature, environmental issues and moisture. Making an investment with Anton/Bauer batteries, however, I haven’t had to deal with those issues.”
The DIONIC 90 was designed by Anton/Bauer to deliver consistently reliable performance even in the most challenging shooting environments on Earth. It offers a RealTime® display that continually updates the operator on how much run-time remains and on the state of the current charge. Weighing only 1.7 pounds, the DIONIC 90 can be transported without restriction under the IATA and DOT safety regulations (http://www.antonbauer.com/Support/TransportationInformation). The 91 WH battery can handle a maximum load of six amps, and offers runtimes ranging from six hours at 15 watts to 1.75 hours at 50 watts.

“The DIONIC 90 powers the camera all day,” says Cherry, who typically uses cameras such as the Canon L2 and Panasonic AG-HVX100 up through the VariCam. “I no longer have to think about batteries because I can look at the RealTime display to see the battery status and know exactly how much power is remaining.”

According to Cherry, working with Anton/Bauer for the last 10 years has helped eliminate the need for someone to manage recharging batteries during productions. “I typically bring three batteries per camera with me on a shoot, however I usually only need one,” he says. “I no longer have to plan a take around battery life. Whether you’re doing news or a narrative, how much is a lost shot worth if your battery dies?”

When it comes down to it, Cherry believes that if you have to think about your batteries, it’s a problem. “The very reason I rely on Anton/Bauer batteries is because I don’t have to think about them. If I do have a question, the global support team is readily available and able to help diagnose a problem.”

About Anton/Bauer
Anton/Bauer is recognized as the world’s innovator and a premier provider of batteries, chargers, lighting and other key mobile power systems for the professional broadcast, video and film industries. Based in the United States in Shelton, CT with offices in Europe and Asia, Anton/Bauer was established in 1970 and has expanded its product offerings to include many signature lines such as its leading Gold Mount® system, InterActive® chargers and Logic Series® batteries such as the HyTRON® 50, 100 and 140, and DIONIC® 90, 160, HC and HCX. Their products are compatible with virtually every camera brand on the market today. Other Anton/Bauer high performance products include the Ultralight®, ElipZ®, ElightZ®, CINE VCLX and CINE VCLX/2. Their superior-quality products have become an industry standard. For more information on Anton/Bauer, visit www.antonbauer.com.

A Snapshot of The Vitec Group
Vitec is an international Group principally serving customers in the broadcast, photographic and military, aerospace and government (MAG) markets. Listed on the London Stock Exchange with 2010 revenue of £309 million, Vitec is based on strong, well known, premium brands on which its customers worldwide rely. Vitec is organized in three divisions: Imaging & Staging, Videocom and Services. Imaging & Staging designs, manufactures and distributes equipment and accessories for photography, video and events. Videocom designs and distributes systems and products used in broadcasting and live entertainment, film and video production and MAG. Services provides equipment rental, workflow design and technical support for camera, video, audio, fiber optic and wireless technology used by TV production teams and film crews. More information can be found at www.vitecgroup.com.

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