A virtual press conference from Sound & Video Contractor

SIM2 and ProSource Join Forces

Miramar, FL—January 10, 2012—SIM2 USA is pleased to announce that it has become a member of the prestigious ProSource group, the largest specialty segment and CE merchandising group in the U.S.

“Our alliance with ProSource provides continued synergy among our dealer network,” said Alberto Fabiano, Executive Vice President for SIM2 USA. “A buying group of this caliber offers competitive advantages and cohesively blends with our current market strategy. Despite the challenging economy, we have not strayed from our original position; we continue to manufacture the very best in the luxury home cinema market.”

Representing 950 storefronts and approximately $3.6 billion dollars in revenue for CE products, the ProSource group offers its members critical advantages for maximizing business opportunities with the independent specialty retailer.

“I am excited about this partnership. Today’s announcement brings together two best in class organizations. SIM2′s commitment to high performance products and unparalleled dealer support instantly enhances our position in the marketplace,” stated Jim Ristow, Executive Vice President of HES.

Visit SIM2 in South Hall at Booth 20806 during CES 2012.

About SIM2 USA Inc. and SIM2 Multimedia
Since their entrance into the US home theater market in 1999, SIM2 USA, under the guidance of its parent SIM2 Multimedia (established in 1995), has dedicated its resources to marketing and servicing products that meet the demands of the US market. SIM2 Multimedia is a worldwide leading manufacturer of home theater products and leading provider of high-end performance large screen systems (for control rooms, information, communication, and simulation) and professional projection systems for E–cinema applications. Over the years, SIM2 has gained a reputation for meeting the industry’s demands for new, emerging technologies, offering high-quality and reliable products that meet the customer’s need in any application. Products are designed and manufactured in Italy. The marketing policies of the company are world-oriented, with a direct presence in Italy (headquarters), the USA, UK, China, Germany (sister companies), and in over 60 countries worldwide through partnerships with qualified distributors.

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