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Archive for January 11th, 2012

Almo Professional A/V Gives Partners an “Edge”

Almo Professional A/V Gives Partners an “Edge”
With New Edge Blending Webinar

Offers AV Integrators in Digital Signage and Rental & Staging
a Tool to Differentiate from Competition and Impact Viewers

Philadelphia, PA — January 10, 2012 — Almo Professional A/V, the nation’s fastest growing audiovisual distributor, is starting 2012 strong with the first AV webinar to focus on edge blending, a new projector technique that visually combines several projected images to make a seamless, single image. Registration is now open for the “The Fundamentals of Edge Blending,” scheduled for Wednesday, January 18 from 2:00 – 3:00 p.m. EST. An encore session will also be available on February 16 from 2:00 – 3:00 p.m. EST and the presentation will be available live on the Spring 2012 leg of Almo Pro A/V’s E4 AV training and networking tour.

“We are starting our webinar series with a fresh round of sessions developed to help our partners differentiate from the competition with techniques that add significance and creativity to an install,” said Melody Craigmyle, vice president of marketing for Almo Professional A/V. “Edge blending is a topic that has not been widely addressed, yet it can have so much impact on the overall effectiveness of an application.”

“Edge blending is part art, part science and definitely a craft to be learned,” explained Alan Brawn, principal of Brawn Consulting and presenter for the webinar. “It addresses two growing markets: digital signage and rental & staging. Edge blending allows integrators in these markets to create incredible images that are otherwise not possible. In simple terms, this gives the creative side of the AV world another tool to leave a lasting impression on viewers.”
Edge blending is done by increasing the size of a projected image to make it very wide or by combining a number of lower resolution devices together to increase the total resolution of a display. In both cases, a number of projectors are needed, which are overlapped and then visually joined together using edge blending processing. “The Fundamentals of Edge Blending” webinar examines how edge blending actually works by focusing on the projector layout, installation and pixel overlap. The session also looks at brightness and color matching to create a contiguous image from a single projector. Applications discussed will include image magnification, curved screens, simulation, unconventional screen sizes and shapes, high resolution imaging, continuous screens and techorating.

About Almo Professional A/V’s Webinar Program
In addition to edge blending, over the next month Almo’s webinar program includes these sessions: “Introducing MusicLites by Artison” on January 19 and “URC Commercial Control – Take A Look Inside” on February 2. For more information, go to www. http://www.almoproav.com/events/.

About Almo Professional A/V’s E4 AV Tour
Launched in December 2009, The E4 AV tour is a free, full-day program with an intense educational focus that allows partners to earn valuable InfoComm International CTS RUs while networking with the industry’s top manufacturers. Close to 4,000 attendees have experienced the benefits of the E4 events and, in the process, have earned nearly 2,750 InfoComm CTS RUs. For more information, go to www.e4avtour.com.

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About Almo Professional A/V
Almo Professional A/V is the nation’s fastest growing distributor serving the needs of professional audiovisual integrators, dealers and consultants. With a highly skilled sales team, reseller education programs, 10 distribution centers across the U.S. and product lines for the Pro A/V channel, Almo Professional A/V provides customers with the full distribution experience on a local and a personal level.

The Almo Professional A/V sales team is InfoComm-trained and the majority is CTS-certified. Almo Professional A/V has aligned with InfoComm International to offer courses worth CTS renewal units that enable partners to stay ahead. At the same time, the division works with industry vendors to bring live and online product training opportunities directly to channel partners.

Almo Professional A/V is a division of Almo Corp., the nation’s leading independent distributor of consumer electronics and major appliances. For more information about Almo Professional A/V, please call 410-560-2890 or go to www.almoproav.com. Almo Professional A/V can also be followed on Twitter at http://twitter.com/almoproav and on Facebook at www.facebook.com/almoproav.

*All product and company names herein may be trademarks of their registered owners.

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grandMA Series2 and Clay Paky Sharpys Go to the Latin Grammy Awards

Latin Grammys

Latin Grammys

grandMA and Clay Paky Sharpy lighting fixtures took on a Spanish accent for the 12th Annual Latin Grammy Awards telecast live on the Univision Network on Nov. 10 from the Mandalay Bay Events Center in Las Vegas. A.C.T Lighting is the distributor of grandMA and Clay Paky products in North America.

Lititz, Pennsylvania-based Atomic Lighting provided three grandMA2 light systems with fader wings to control the show’s lighting and another two full-size grandMA2 consoles to run 16 universes of Artnet for the video content. Fifty Clay Paky Sharpys formed part of the lighting inventory.

Since its debut on Univision entirely in Spanish in 2005, the Latin Grammy Awards show has consistently increased its ratings worldwide; it is also one of Univision’s highest rated shows as well as the most watched and highly regarded awards event by Hispanics.

Atomic’s vice president of operations Brett Puwalski, who has served as the show’s gaffer for the last five years, reports that the grandMAs performed “solidly – as always.” For video programmer Laura Frank, the Latin Grammy Awards marked her first big show with the grandMA2. It was also the first show that Atomic did with the grandMA2 series. “Everything went very well, and Laura loved them,” says Puwalski. “This was a very video-driven show with video projection, LEDs and VersaTubes.”

Lighting programmers Felix Peralta and Kevin Lawson had used grandMA2s on “Sing Off” and “America’s Best Dance Crew,” but the Latin Grammys were their first experience with the system’s new software release. “Sometimes software upgrades come with bugs and issues,” notes Puwalski. “But there were no complaints about the new software. We hope to stick with the upgraded software whenever possible since everybody loves its added features.”

Puwalski introduced lighting designer Carlos Colina to Clay Paky Sharpys at the Premio Juventud awards show on Univision last summer and “he loved the tight beam and how bright it was for its small size,” he says. So when it came time for the Latin Grammy Awards Colina decided to deploy Sharpys on trusses over the stage to create beam looks and place the fixtures around the audience to illuminate shots for commercial bumpers.

According to Puwalski, both the grandMAs and Sharpys are “definitely popular with our customers. People are finding the Sharpys hard to come by since they’re constantly in use.”

John Daniels and Darren Langer were the lighting directors for the Latin Grammy Awards; Alex Flores, Dave Hunkins and Mike Smallman the lighting technicians; and Jorge Dominguez the scenic designer.

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Visual Unity Introduces Middle East Broadcasters To Its Award-Winning vuMedia™ Multiscreen Platform

Leading Broadcast and Multiscreen System Integrator Visual Unity will use CABSAT 2012 (Stand S2.C20) to highlight its integrated content and delivery framework that allows broadcasters to effectively deliver and monetise content in the multiscreen environment.

With more than 20 years’ experience of Broadcast and Multiscreen System Integration including the design and delivery of turnkey TV systems, broadcast-IT convergent and multiscreen solutions for global brands, Visual Unity helps broadcasters bridge the gap between traditional broadcast and new media systems, enabling them to integrate web and mobile delivery into existing workflows and improve operational performance.

Visual Unity’s President Tomas Petru says: “The Middle East presents a unique set of challenges for the delivery and consumption of multiscreen content. Audiences are culturally diverse, with a large international migrant population and young tech-savvy demographic; this mix is reflected in the demand for a wide range of content, particularly across mobile devices.”

Petru adds that whilst advanced “last-mile” services are well established at a local level across the Middle East, “multiscreen” content is for the most part distributed through bottlenecks (often hosted in the USA) that severely restrict the user experience. This has left regional broadcasters in an untenable position, with poor delivery hindering opportunities for revenue generation.

He explains: “Broadcasters need to adapt their business models and culture to meet the demands of the emerging social viewer by engaging and interacting with audiences and delivering real value in real time – whether the viewer is mobile or at home in front of the TV set. Visual Unity is well placed to help them become more agile and competitive, thanks to our proven experience in broadcast integration and vuMediaTM, our award-winning integrated content management and delivery platform.”

At CABSAT, Visual Unity will demonstrate how vuMediaTM helps manage, automate and monitor multiscreen delivery. Through four highly robust and scalable modules, it delivers a cutting-edge web-based and mobile viewing experience, comprehensive VOD services and secure distribution – all of which can be seamlessly deployed into existing workflows:
• vuChannelTM for web-based and mobile viewing, fully integrated into the station backend;
• vuDemandTM for comprehensive VOD services, including billing & reporting;
• vuMobileTM for mobile content and applications;
• vuNetTM providing secure content control over distribution and user-experience management.

“We are excited to showcase the full capabilities of the vuMedia™ platform, particularly the vuMobile™ module, which provides mobile-optimised content and enhanced video, with application and interactive marketing tools, to effectively engage mobile audiences,” says Visual Unity’s CEO Jakub Kabourek.

Especially relevant to Middle East broadcasters is vuNetTM, which provides a robust and secure infrastructure to effectively ingest, manage, monetise and distribute assets. vuNet™ connects seamlessly with global CDNs and cloud-based services. However, in regions such as the Middle East where cloud access is unavailable, expensive or may be unfavourable to the content owner, clients can benefit from Visual Unity’s own Content Delivery Network (CDN), with a current installed capacity of more than 100 GBps and almost 400 TB storage space. Capable of supporting tens of thousands of concurrent users, the CDN provides coverage across Europe and Central Europe, including Germany, Hungary, Slovakia and Romania and Visual Unity has recently established pops in Dubai, Bahrain and Saudi Arabia.

Kabourek concludes: “With pops now across the Middle East, Visual Unity’s CDN is effectively supporting the development of more regionally executed services, delivering a much-improved user experience and securing the future of multiscreen broadcasting in the region.”

Visual Unity will be showcasing its leading integration capabilities and demonstrating the vuMediaTM platform at CABSAT 2012, 28-February- 1 March, Sheikh Saeed Hall 1, Stand S1.C20. For further information visit www.visualunity.com

-ends-

About Visual Unity
Visual Unity is an international Systems Integrator bridging the gap between broadcast and software-based media systems, to help clients reach and engage audiences – wherever they are. The team has been designing and delivering turnkey TV systems, broadcast-IT convergent and multiscreen solutions worldwide since 1991 – from HD Outside Broadcast vehicles and major playout facilities to automated Direct-to-Web platforms.

Visual Unity’s award-nominated vuMediaTM platform helps broadcasters and content owners control how their brand and assets are managed and monetised in the multiscreen environment. Through four highly scalable and flexible modules, the vuMediaTM platform delivers a cutting-edge web-based and mobile viewing experience, comprehensive VOD services and a secure robust Content Delivery Network – all of which can be seamlessly deployed into existing workflows.

Visual Unity is based in Prague, London, Dubai and Belgrade.

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