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Guitar Center Professional and 101 Event Productions Handle the Systems Upgrade for the Newly Renovated Valparaiso Memorial Opera House

— New systems and technology provided by GC Pro and designed/specified/installed by GC Pro Affiliate Program member 101 Event Productions will help make the landmark theater building more competitive as an entertainment venue, attracting music, theater and other artists —

WESTLAKE VILLAGE, CA, January 11, 2012 — The renovators of the landmark Memorial Opera House in Valparaiso, Indiana, made sure to preserve the integrity of the historic architectural design details during the recently completed restoration. Inside, however, the 364-seat theater has cutting-edge technology, provided by Guitar Center Professional (GC Pro), the outside sales division of Guitar Center that focuses on the needs of professional users. This upgrade will allow the theater to attract music, theater and other artists that will culturally enrich the entire region. The new systems were designed, specified and installed by 101 Event Productions of Dyer, Indiana, one of the approved vendors in GC Pro’s acclaimed Affiliates Program, which allows GC Pro to offer complete turnkey service nationally, including technology and product advice, design services and installation/integration.

Built in 1893 by the local chapter of the Grand Army of the Republic, the Memorial Opera House is a living memorial to the county’s Civil War Veterans. With the recent upgrade, it’s now a state-of-the-art performance facility, with technology and products provided by GC Pro including a JBL VRX932LAP line array PA system and JBL AL7115 subwoofers; a Yamaha M7-CL48 mixing console for Front-of-House that is also provided with a digital interface card for an Avid Pro Tools recording system running Pro Tools 9 software and a Lynx Aurora A-D converter; a 16-channel Yamaha LS932 console for monitor mixing; a ClearCom CP222/CM222 Tempest 2400 2.4GHz 2-channel communications system and ClearCom MA702 intercom system; a Listen Technologies LS8101 IR listening assist system with LR42 receivers; a BSW 360 DR600 Instant Replay 2 Soundfile Player; and 18 channels of Audio-Technica wireless, including 12 AEW-5111 systems from A-T’s Artist Elite® 5000 Series with PRO 92cW headset, and six ATW-3141b systems from A-T’s 3000 Series.

Michael Anton, Owner of 101 Event Productions and known as “Frenchy” to his entertainment and touring clients (including Mary J. Blige, Reba McIntyre and Paul McCartney), says that the opera house presented some significant challenges, including the fact that it was never designed for multi-use productions. “It had been designed as an open hall for theater, but they had plans to use it for everything from rock concerts to comedy shows and most recently they will also use it as an indie film house, so there were definitely structural issues,” he explains. “It needed one sound system that could cover all of that.” Anton says GC Pro made all the difference in achieving that goal. The JBL VRX system was a good solution but costly; however, GC Pro found a way to make it work within the limited budget that Anton had to work with initially. “They know their stuff and were able to make things happen so that we never had to compromise,” he says. “That worked so well that they could see that better equipment would help them sell more tickets and they increased the budget enough for us to go digital with the console and the snake. Everyone who has performed there since wants to come back.”

“GC Pro and 101 Event Productions hit a home run for the Valparaiso Opera House,” says Ryan Nigh, Account Manager at the GC Pro office in Hobart, Indiana. “GC Pro’s knowledge and inventory, combined with 101 Event Productions’ design and installation expertise, offered a turnkey level of service and that made all the difference. Not only were we able to together suggest and source all of the equipment, but we could also make sure that it all worked together, creating the kind of venue they wanted, one that could compete with venues in larger cities – nothing compares within the state. Major music artists can walk right in, and the facility is ready to go. That’s the power of what GC Pro can bring to any performing venue — service that takes you from start to finish, all done right.”

For more information, please visit www.gcpro.com.

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