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Saran Media Chooses SterGen to Bring 3D Sports to Turkey

(Istanbul, Turkey) SterGen Hi Tech Ltd. and Saran Media—a premiere sports broadcast and entertainment rights distributor in Istanbul, Turkey—have signed an agreement to use SterGen’s patented real-time stereo 3D conversion platform to make 3D sports programming available to Turkish broadcasters and mobile carriers.

SterGen’s innovative technology enables real-time conversion of camera feeds and footage into true stereoscopic 3D. Its real-time 3D image processing gives producers a high quality, yet cost-effective alternative to expensive and logistically complex native 3D productions. SterGen’s software will be used for both live sports events as well as to add 3D visualization to previously recorded sports programming.

“Stereo 3DTV greatly enhances the viewing experience, especially for live sports telecasts. For this reason, we’re extremely pleased to be able to leverage SterGen’s powerful technology to provide high-profile 3DTV sports to broadcasters and other carriers in Turkey,” said Selim Usta, Saran Media’s Head of Sports. “We’re thrilled to partner with SterGen and bring this pioneering technology to our country in a way that will dramatically enhance our sports programming.”

SterGen’s real-time stereo 3D technology platform will also enable Saran Media to produce stereo 3D content with a dedicated 3D depth effect for optimized display on glasses-free 3D mobile phones and tablets—a rapidly expanding new market segment.

Ofer Wolf, CEO of SterGen said, “SterGen is proud to work with a market leader like Saran Media that has a wealth of experience in the broadcast production and sports marketing arenas. Saran Media is well positioned to use our advanced technology in the Turkish market and to bring an exciting new dimension to televised sports. Our algorithms provide an excellent 3D viewing experience that is based on true geometrical analysis of the sports field and its ingredients. The technology allows SterGen to provide a solution that is similar to – and at times better than native 3D, namely in the high camera shots, which are at the heart of any sports broadcast.”

SterGen LIVE! offers both a complete 2D to 3D conversion as well as a Hybrid Production, which is ideal for those who desire to maximize the high cameras’ advantage of the conversion technology and use native 3D cameras for the lower cameras where the 3D camera is at its fullest potential, and thus provide superior quality for all camera feeds. Overall, SterGen enables producers to create stereo 3DTV sports for a fraction of the cost of conventional and complex 3D productions – helping to solve the 3D industry’s lack of content problem, considered to be one of the main obstacles preventing the faster spread of 3D broadcasting.

About Saran Media:

Founded in 1990, Saran Media is a premier provider of broadcast programs, sports entertainment and rights distribution, and events management in Turkey. Based in Istanbul, Saran Media partners with major entertainment and technology companies worldwide to provide high-profile sports and entertainment to the Turkish broadcast market.

About SterGen:

SterGen Hi Tech Ltd develops 2D to 3D video conversion technologies for the sports broadcasting market. SterGen’s mission is to provide high quality 3D sports content in real time in a cost effective way. SterGen’s patented technology is an easy-to-use software module that resides in a commercial hardware and converts in real time a regular 2D sports feed to stereo 3D. It can be placed anywhere on the video path – in the stadium, studio, cable’s head end or in the cloud.
For more information: www.stergen.tv ; info@stergen.tv

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