A virtual press conference from Sound & Video Contractor

Industry Leader Ron Levy Joins Broadway Systems as Senior Vice President

Grand Rapids, Mich. – Broadway Systems, the leading provider of advertising management software for cable networks, announced today that Ron Levy recently joined the company as senior vice president. Based out of Broadway’s New York City office, he is responsible for client services and account management.

Levy has more than 30 years of buy-side advertising management systems experience, working closely with major agency holding companies such as Interpublic, Omnicom, and Publicis to deploy and maximize their returns from systems investments. Most recently, he spent four years as senior vice president of MediaBank and 18 years as senior vice president and partner at its predecessor, Datatech Software. He held dual roles managing sales and marketing, where he organized complex systems implementations and other initiatives critical to customer satisfaction. Levy also led product management and development for the national broadcast and broadcast traffic systems.

A charter member of the TECC specifications committee, Levy was the first to implement the TECC standard live. He also developed the first buy-side cable post analysis tool, was the first to integrate minute-by-minute data into the agency workflow, and delivered the industry’s first XML-based eTraffic prototype.

“Ron is a great addition to our company’s leadership team,” said John Sorensen, president of Broadway Systems. “He brings a wealth of knowledge and experience from the buying side of the advertising business, which makes him a valuable resource for our customers.”

Levy can be reached at (862) 221-2882 or ron.levy@broadwaysystems.com.

About Broadway Systems

Since 2002, Broadway Systems has collaborated with cable networks to engineer a contemporary and fully integrated programming, sales, traffic, stewardship, and billing software system. Today, this platform is used to manage some of the top brands in industry and more than $3 billion in advertising revenues for top 20 rated cable networks and startups alike. Broadway Systems offers cable networks a strategic alternative to existing vendors, one that is dedicated to their business and keeps pace with the changing needs of this dynamic industry. Find out more at www.broadwaysystems.com.

Digg Syndication Del.icio.us Syndication Google Syndication MyYahoo Syndication Reddit Syndication

Related Topics: News

Meyer Sound CAL at Carolina Panthers’ Stadium: A Clear Solution for Distributed Audio
Meyer Sound Bolsters Product Management Team with Michael Creason and Promotes Ashley Hanson to Design Services Manager
Hollywood Sound, Powersoft, Symetrix and Yamaha Bring Networked Audio Alive at Temple Israel of Hollywood
Extron Now Shipping Two New IP Link Pro Control Processors
MASQUE SOUND KICKS OFF HOLIDAY SEASON WITH MAGICAL PRODUCTION OF DR. SEUSS’ CLASSIC TALE, HOW THE GRINCH STOLE CHRISTMAS! THE MUSICAL
New Beaver Dam Amphitheater Chooses dB Technologies
Yamaha CL Digital Consoles ‘Shine’ Bright for Legendary Band
Electrosonic Completes Transformation of the ShowDome at Edinburgh’s Our Dynamic Earth
Corporate Multi-Purpose Spaces Get TecPodium
Sennheiser Ushers in a new Class of RF Experts

About

Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

Calendar

February 2012
M T W T F S S
« Jan   Mar »
 12345
6789101112
13141516171819
20212223242526
272829  

Your Account

Subscribe

Subscribe to RSS Feed

Subscribe to MyYahoo News Feed

Subscribe to Bloglines

Google Syndication