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Industry Leader Ron Levy Joins Broadway Systems as Senior Vice President

Grand Rapids, Mich. – Broadway Systems, the leading provider of advertising management software for cable networks, announced today that Ron Levy recently joined the company as senior vice president. Based out of Broadway’s New York City office, he is responsible for client services and account management.

Levy has more than 30 years of buy-side advertising management systems experience, working closely with major agency holding companies such as Interpublic, Omnicom, and Publicis to deploy and maximize their returns from systems investments. Most recently, he spent four years as senior vice president of MediaBank and 18 years as senior vice president and partner at its predecessor, Datatech Software. He held dual roles managing sales and marketing, where he organized complex systems implementations and other initiatives critical to customer satisfaction. Levy also led product management and development for the national broadcast and broadcast traffic systems.

A charter member of the TECC specifications committee, Levy was the first to implement the TECC standard live. He also developed the first buy-side cable post analysis tool, was the first to integrate minute-by-minute data into the agency workflow, and delivered the industry’s first XML-based eTraffic prototype.

“Ron is a great addition to our company’s leadership team,” said John Sorensen, president of Broadway Systems. “He brings a wealth of knowledge and experience from the buying side of the advertising business, which makes him a valuable resource for our customers.”

Levy can be reached at (862) 221-2882 or ron.levy@broadwaysystems.com.

About Broadway Systems

Since 2002, Broadway Systems has collaborated with cable networks to engineer a contemporary and fully integrated programming, sales, traffic, stewardship, and billing software system. Today, this platform is used to manage some of the top brands in industry and more than $3 billion in advertising revenues for top 20 rated cable networks and startups alike. Broadway Systems offers cable networks a strategic alternative to existing vendors, one that is dedicated to their business and keeps pace with the changing needs of this dynamic industry. Find out more at www.broadwaysystems.com.

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Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

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