SEATAC, WA — Professional video and audio systems integration firm Advanced Broadcast Solutions (ABS) has hired Arco Groenenberg as vice president of sales and marketing, effective Jan. 30. Based in the company’s main office in SeaTac, Groenenberg will be tasked with developing new markets and growing the organization. ABS also announced a new sales office in Chicago, which will serve ABS customers in the Midwest and on the East Coast.

Groenenberg has spent more than 15 years in sales for the professional video industry. Most recently, he was vice president of sales and services for Broadcast Pix, where he built a worldwide sales team. He previously held several positions with Pinnacle Systems/Avid Technology, consistently contributing to revenue growth as director of sales Americas, general manager of the Business Division, and broadcast sales and key accounts manager. He also worked as a sales executive for Avexco SA, an integrator in Geneva, where he substantially increased sales.

“Throughout his career, Arco has an excellent track record for increasing sales, managing sales teams, and establishing strategic relationships,� said Mark Siegel, president of ABS. “He understands our industry and the needs of our customers. I know Arco will be instrumental in building our business in markets across the country and beyond.�

The new Chicago sales office is managed by Chris Cuitino, who can be reached at chris@advancedbroadcastsolutions.com. Groenenberg can be reached at 206-870-0244 or via e-mail at arco@advancedbroadcastsolutions.com.

About Advanced Broadcast Solutions:

Based in SeaTac, WA, Advanced Broadcast Solutions (ABS) specializes in personalized broadcast services such as consulting, project budgeting, workflow analysis, feasibility studies, project management, system and architectural design and engineering, equipment specifying, procurement and installation, maintenance support and training. ABS boasts a technical staff with over a century of practical experience in television operations, automation, traffic implementation, multiple program stream management and signal distribution by fiber, microwave and satellite. ABS clients include: Fisher Communications, Cowles California Media, Real Networks, Cisco Systems, and Microsoft Studios.

For more information about ABS, call 206-870-0244 or visit our Web site at www.advancedbroadcastsolutions.com.