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Sennheiser Helps Renowned Winter Carnival in Minnesota Usher in its first Annual ‘Silent Disco’

St. Paul, Minn. – February 14, 2012 – At the Beer Dabbler Winter Carnival Craft Beer Festival in St. Paul, an annual event that hosts over 60 breweries presenting over 200 craft beers, participants are always looking for new ways to interact and have fun while frolicking in the freezing cold Minnesota air. This year, the Jacob Leinenkugel Brewing Company of Chippewa Falls, Wis. sponsored its first ‘silent disco’ during the festival. The unique event featured 30 pairs of Sennheiser RS 120 wireless headphones for attendees to enjoy while shaking it up on the dance floor.

The silent disco, which lasted 4.5 hours on the evening of January 28th, was an instant success, drawing both eager dance participants and curious onlookers who found the spectacle entertaining to watch — even through bystanders could not hear the music. From a technical perspective, the event could not have been simpler to run, requiring just 30 pairs of Sennheiser RS 120 headphones, two Sennheiser transmitters, an Apple iPad and an Apple iPod Shuffle.

“People were skeptical at first, but by 8:00 p.m. when the disco closed, there were more than 100 people still waiting in line for their turn to dance,” said Matthew Kenevan, owner and founder of Beer Dabbler. “Everyone loved the silent disco, whether they were dancing or watching, and the Sennheiser RS 120 wireless headphones delivered excellent sound quality while making the technical side as simple as possible to run the event.”

The silent disco was designed and run by Full Compass Systems, a national leader in professional audio, video, A/V and lighting systems. In addition to the audio equipment that formed the basis of the silent disco, Full Compass Systems also provided the disco lighting (and disco ball) under a canopied 25 x 25-foot dancing area.

“When we were approached about doing the silent disco, we immediately recommended Sennheiser RS 120 headsets,” said Manny Figueroa, national/international account manager at Full Compass Systems. “They delivered outstanding audio quality throughout the evening — even in 17-degree temperatures — with no additional battery charge required.” A Leinenkugel refreshment stand kept the dancers’ thirst quenched while they danced between the hours of 3:30 and 8:00 pm.

Following the overwhelming success of its very first silent disco, the Beer Dabbler Winter Carnival will now make this an integral part of the festival each year. Kenevan plans to double the size of the event next year, and will purchase twice the amount of Sennheiser RS 120 wireless headphones.

“We had a lot of good feedback on both the silent disco and the Sennheiser RS 120 wireless headphones,” Kenevan commented. “I was able to deliver top of the line audio quality for everyone who participated. I could not have been more impressed with the outcome. I’m looking forward to adding more next year!”

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