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Optical Devices Division of FUJIFILM to Debut Newest Member in EXCEED Series at NAB 2012

To show compact lenses boasting technical firsts

Wayne, N.J. – FUJIFILM North America Corporation, Optical Devices Division has announced that it will introduce a cost-effective ENG-Style lens with a 2x extender and show two breakthrough lenses for the first time in the U.S. at its NAB 2012 booth (#C7525). The company will showcase a variety of its industry-leading, high-end optics during the show, which runs from April 14th-19th in the Las Vegas Convention Center.

Making its worldwide debut is the XA20xs8.5BERM, the newest member of the 2/3-inch, cost-effective EXCEED ENG lens series. The new XA20x is a telephoto lens with a 2x range extender, an ergonomic digital servo, Quick Zoom and inner focus. It also features improved corner resolution. It is the first of the EXCEED series of economically priced ENG lenses to include a 2x extender. The new lens is ideal for a variety of production applications from newsgathering to in-studio use. It can be used with rear controls for zoom and focus, so is suitable for tripod use.

In addition, two lenses, both with 19x zoom ratios, first introduced at IBC 2011, will make their first U.S. appearance at NAB2012. The lenses are the first in such a compact size to feature three floating zoom groups and Aspherics, resulting in superb optical performance.

The HA19x7.4BERM/BERD 2/3-inch ENG/EFP lens is the latest addition to the Premier Series of high-performance ENG production lenses. The new HA19x offers improved corner resolution and is designed for top-of-the-line television production applications.

“With large screen HDTVs at home, viewers are able to see more information in the corners than ever before,” explained Thom Calabro, Director, Marketing and Product Development, FUJIFILM North America Corporation, Optical Devices Division. “It’s more important than ever before to have uniform resolution from edge to edge. In addition to entertainment and sports production, this lens is also well suited for high-end studio work and on-location documentary production. This is one of the finest barrel-type lens you can get, and it has an extremely wide angle at 7.4mm.”

The HA19x offers minimal focus breathing. Newly developed coatings improve blue transmittance and response. 16-bit encoders are employed as standard, as is a 2.2x extender.

Also making its first U.S. appearance is the XA19x7.4BESM-D8 compact, box-style studio and field lens. The XA19x is a lightweight, 2/3-inch HDTV lens designed for high-end entertainment and news studio applications. It’s a high performance lens suitable for virtual reality shooting, with 16-bit encoders standard. At 3.3kg, the XA19x is half the weight of comparable products. It comes equipped with a 2.2x remote-controlled extender. Focus breathing compensation and tally lights to signify on-air camera status both come standard on this lens.

The Optical Devices Division will also demonstrate its XA50x9.5BE SM HD field telephoto lens. The cost effective XA50X9.5B ESM is ideal for regional, minor league, and collegiate sports coverage, as well as houses of worship, corporate events, and other venues requiring longer focal length lenses. The 45-pound lens features an integral camera supporter that requires no additional camera lens support, which results in a considerable cost savings over other designs that require a build up kit or separate camera/lens support.

Fujinon will also show its Premier Series of PL Mount Lenses featuring the fastest T speeds available in a family of zooms, with unprecedented color matched 4K and beyond optical performance. All four PL Mount zooms are similar in size and weight, and uniform gear placement and front barrel diameters enable quick and efficient lens changes. From 14.5 to 400mm, the Premier PL lenses are available in 14.5-45mm T2.0, 18-85mm T2.0, 24-180mm T2.6, and 75-400 mm T2.8-T3.8.

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of five operating divisions and one subsidiary company. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture film, and the Graphic Systems Division supplies products and services to the printing industry. The Optical Devices Division provides binoculars, and optical lenses for closed circuit television, videography, cinematography, broadcast and industrial markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit www.fujifilm.com/northamerica, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 16 companies around the world granted U.S. patents in 2010, and in the year ended March 31, 2011, had global revenues of $25.8 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

* At an exchange rate of 86 yen to the dollar

All product and company names herein may be trademarks of their registered owners.

FUJIFILM Optical Devices Division, 10 High Point Drive, Wayne, New Jersey 07470. Phone: 973-633-5600. Fax: 973-633-5216. Web site:www.FUJINON.com

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