A virtual press conference from Sound & Video Contractor

Worldstage Helps Oracle Retail Group Have a Big Presence at Retail’s BIG Show

Oracle

Oracle

It was a big show for the retail industry and Worldstage helped Oracle Retail Group have a commanding presence at the NRF’s 101st Annual Convention & Expo at the Jacob K. Javits Convention Center in New York City. Worldstage, the new brand for Scharff Weisberg and Video Applications, supported the high-tech company with a unique videowall featuring a live Twitter feed that captured the attention of visitors to what’s known as “Retail’s BIG Show,” sponsored by the National Retail Federation.

More than 25,000 people from 78 countries attended the 2012 event held January 15-18. Former President Bill Clinton was the convention’s keynote speaker.

When the client presented technical director David Rome of RomeAntics with the design, David reached out to Worldstage President, Josh Weisberg for assistance with the equipment and programming.

Worldstage, Inc. provided Oracle with a beautiful hi-res videowall for the upper level of their booth along with a video playback system that integrated a customized live Twitter feed into the imagery. The wall, which displayed Oracle’s large-format graphical content, was comprised of 32 narrow-bezel NEC 46-inch LCD monitors.

“We worked closely with David and the booth designer ShowCraft, to coordinate the details of the installation.” comments Michael May, Sr. Account Executive at WorldStage. “Our team developed a custom mounting structure to help support the weight of the large videowall on the second level of the booth. Space for the wall mounts and control was tight, so the control racks also had to be customized to fit in the space. The folks at Showcraft were great to work with and modified their plans to allocate room for these items.”

“We used Dataton’s WATCHOUT system as the primary playback device for the display,” says Josh Perlman, WorldStage’s Project Manager who managed the installation of the video system. “In addition, we chose WATCHOUT’s Dynamic Image Server toolset to ‘key’ in a live Twitter feed across the lower-quarter of the wall.”

WATCHOUT programmer and operator Josh Silverman adds, “We developed a Flash animation to pull Tweets from the @OracleRetail Twitter account and animate them on and off the wall. The WATCHOUT Dynamic Image Server executed a Flash file then pushed the rendered frames of text out to the WATCHOUT display machines, which layered the Tweets, with transparency, onto the bottom quarter of the videowall.”

“Everyone was very happy with Oracle’s innovative videowall,” reports David Rome. “Worldstage performed very well on the busy convention floor.”

WorldStage Inc., the company created by the merger of Scharff Weisberg Inc and Video Applications Inc, continues a thirty-year legacy of providing clients the widest variety of entertainment technology coupled with conscientious and imaginative engineering services. WorldStage provides audio, video and lighting equipment and services to the event, theatrical, broadcast and brand experience markets nationally and internationally.

Digg Syndication Del.icio.us Syndication Google Syndication MyYahoo Syndication Reddit Syndication

Related Topics: Product Applications

Sepura Plc Streamlines Development and Testing of Radio Technologies with HARMAN’s Soundcraft Si Expression 1
RCF and Thunder Audio provide heavenly sound on Tyler Perry’s “Hell Hath No Fury Like a Woman Scorned” tour
Andrea Taglia Captures New Notes for Andrea Bocelli with HARMAN’s AKG K812 Headphones
ESP/SurgeX Continues to Grow by Acquiring SurgeX International
AV Vegas Rocks Marathon With HARMAN’s JBL Professional VTX Line Arrays and Crown I-Tech HD Amplifiers
HRS Control’s UDC Provides Custom Control Solution For Alford Media Services’ Innovative Breakout Pods at Client’s Annual Meeting
Opticomm-EMCORE to demonstrate Video Wall driven by Eclipse HD at InfoComm
Sennheiser’s Integrated Systems Division Appoints New Area Sales Managers
Inaugural Pensado Awards to Honor Today’s New Brand of Music Professional
Biamp Systems’ Five-Year Warranty Honored by 2014 SCN Stellar Service Award as ‘The Ultimate Reputation Saver’

About

Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

Calendar

February 2012
M T W T F S S
« Jan   Mar »
 12345
6789101112
13141516171819
20212223242526
272829  

Your Account

Subscribe

Subscribe to RSS Feed

Subscribe to MyYahoo News Feed

Subscribe to Bloglines

Google Syndication