A virtual press conference from Sound & Video Contractor

Major 3D Sound Installation Kicks Off With HARMAN’s JBL PRX612M Speaker System

NORTHRIDGE, California – The University Art Museum (UAM) at California State University, Long Beach (CSULB) kicked off its prestigious and innovative audio installation of “Metal Machine 3: The Creation of the Universe” with an appearance by Lou Reed, American rock superstar.

In order to provide the unique 3D sound necessary for the event, Arup, specializing in acoustic consulting, installed 12 of HARMAN’s JBL PRX612M compact powered speakers, arrayed spherically to create a fully immersive 3D sound environment.

The exhibition will run from January 27- April 15, 2012, and is free and open to the public with no reservation required. The show kicked off with legendary musician Lou Reed and producer Bob Ezrin in conversation, giving voice to their thoughts, processes and motivation behind their work.

The exhibit allows museum visitors to hear a groundbreaking composition as Mr. Reed once heard it himself while performing onstage. This has been made possible through the collaboration and hard work of recording and reproduction specialists at Arum, using their “ambisonic” process perfected in the Arup SoundLab®.

Many aspects of Reed’s original work will be present such as his mixed over-modulated feedback and guitar effects at varying speeds to create an ebb and flow of organic atonality that is only experienced while on stage. The modulated din of this deep sound flow becomes meditative noise art that spans over the course of the hour-long recording. In order to enhance sound quality chairs will be strategically placed so audience members can gain the full sonic experience.

Paul Chavez, Director of Systems Applications for HARMAN Professional states, “We are pleased to provide the sound for this special event. The PRX612M speakers are perfect for this application as they provide quality sound to support the 3D environment and the goal of the overall exhibition.”

The University Art Museum at California State University, Long Beach is open: Mon-Sun: 12-5pm, Thur: 12-8pm, and closed Mondays and all University holidays. For more information please visit: http://www.csulb.edu/org/uam

For more information on Arup, please visit: http://www.arup.com/

HARMAN (www.harman.com) designs, manufactures and markets a wide range of audio and infotainment solutions for the automotive, consumer and professional markets — supported by 15 leading brands, including AKG, Harman Kardon, Infinity, JBL, Lexicon and Mark Levinson. The Company is admired by audiophiles across multiple generations and supports leading professional entertainers and the venues where they perform. More than 25 million automobiles on the road today are equipped with HARMAN audio and infotainment systems. HARMAN has a workforce of about 13,000 people across the Americas, Europe and Asia, and reported net sales of $4.2 billion for twelve months ending December 31, 2011.

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