Wayne, N.J. – FUJIFILM North America Corporation, Optical Devices Division has announced the opening of a new lens service center in Barra da Tijuca, Rio de Janeiro, Brazil. In partnership with FUJIFILM, Trevisan’s Lens and Camera Service, Ltda — its premiere agent in Brazil – opened the new service center on January 31, 2012.

While Trevisan’s already operates a lens service center in partnership with FUJIFILM North America Corporation in Sao Paulo, Brazil, the decision to open the second location in Rio de Janeiro was motivated by a desire to better serve its existing customer’s growing demand for FUJINON lenses and an expanding customer base in Brazil.

The company also anticipates further demand for FUJINON HDTV broadcast lenses and timely lens repair stemming from several high-profile sporting events being hosted by Brazil including: the FIFA Confederations Cup, June 2013; the FIFA World Cup Brazil, June 2014; and the Summer Olympics, August 2016 in Rio de Janeiro.

“Broadcasters and production companies from around the world will converge on Rio de Janeiro and other Brazilian venues to provide live coverage of these prestigious, international competitions,� said Mr. Toshi Tanaka, division president, FUJIFILM North America Corporation, Optical Services Division. “Since broadcast networks and truck companies strive for flawless equipment performance during World Cup and Olympic games, it’s imperative that we have a local service center ready to respond to their needs. We’re extremely pleased to partner with Trevisan’s to provide local sales and service dedicated to our rapidly expanding customer base in and around Rio de Janeiro.�

For Trevisan’s, this new regional service center presents a chance to expand support for its existing customer base. “We’re always looking to strengthen our interaction and availability to our clientele,� explained Estefano Trevisan, president, Trevisan’s Lens and Camera Service, Ltda. “Teaming up with a company so well known for its outstanding service and customer loyalty in a city with such a vibrant video production industry is a wonderful opportunity. We’re looking forward to extending our reach even further into the production community in Rio.�

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of five operating divisions and one subsidiary company. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture film, and the Graphic Systems Division supplies products and services to the printing industry. The Optical Devices Division provides binoculars, and optical lenses for closed circuit television, videography, cinematography, broadcast and industrial markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit www.fujifilm.com/northamerica, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 16 companies around the world granted U.S. patents in 2010, and in the year ended March 31, 2011, had global revenues of $25.8 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

* At an exchange rate of 86 yen to the dollar.

All product and company names herein may be trademarks of their registered owners.

FUJIFILM Optical Devices Division, 10 High Point Drive, Wayne, New Jersey 07470. Phone: 973-633-5600. Fax: 973-633-5216. Web site: www.FUJINON.com