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Industry Veteran Larry Goodman Joins Broadway Systems’ Advisory Board

March 19, 2012 – Grand Rapids, Mich. – Broadway Systems, the leading provider of advertising management software for cable networks, announced today that Larry Goodman, a 30-year media and advertising industry veteran, has joined its Advisory Board. With his extensive experience in cable network advertising, he will provide industry insight and guidance to enhance the value that Broadway delivers to its cable network customers.

“Broadway Systems is an innovative company with terrific people, great resources, and a very impressive end-to-end advertising sales and traffic software solution,” said Goodman. “I believe you are going to continue to see this company grow at a very rapid rate, and I look forward to being part of their success.”

For almost two decades, Goodman worked at Turner Broadcasting, including eight years serving concurrently as president of CNN sales and marketing and president of operations for Turner Broadcasting Sales, Inc. During that time, he was directly responsible for more than $500 million in sales across CNN’s television, Internet, and barter syndication units. Plus, Goodman oversaw commercial operations and software development for all Turner networks and Web sites across the Advertising Sales Division. Earlier in his career, he held media planning positions at advertising agencies McCann Erickson and Grey Advertising.

In 2004, Goodman established White Mountain Media, through which he has provided consulting services for a number of public and private media companies, as well as media advisory services for private equity. He has received numerous industry awards, including the CAB President’s Award and Turner Broadcasting President’s Award, and was one of the first sales executives named a “Media Maven” by Advertising Age.

“Larry is well respected within the advertising community and brings a deep understanding of the issues facing Broadway’s customers on both the linear and digital sides of the business. He has literally walked in the shoes of our customers,” said Chris Noe, managing director, Broadway Systems. “We are very fortunate to have someone of Larry’s caliber and reputation working with our company.”

Goodman can be contacted at (914) 923-0145 or larrygoodman4@gmail.com.

About Broadway Systems

Since 2002, Broadway Systems has collaborated with cable networks to engineer a contemporary and fully integrated programming, sales, traffic, stewardship, and billing software system. Today, this platform is used to manage some of the top brands in industry and more than $3 billion in advertising revenues for top 20 rated cable networks and startups alike. Broadway Systems offers cable networks a strategic alternative to existing vendors, one that is dedicated to their business and keeps pace with the changing needs of this dynamic industry. Find out more at www.broadwaysystems.com.

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