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Optical Devices Division of FUJIFILM to Introduce Long HD Field Lens with Attractive Price Point at NAB 2012

XA77x9.5 features OS-TECH image stabilization, FIND diagnostic system, 16-bit encoding, dust-proof and anti-fogging technology, macro shooting, and remote control

Wayne, N.J., April 11, 2012 – FUJIFILM North America Corporation, Optical Devices Division announced that it will introduce the XA77x9.5 HDTV field lens during the NAB 2012 convention, which runs from April 14th-19th in the Las Vegas Convention Center (Booth #C7525). The XA77x9.5 is well suited for use within mobile trucks, at stadiums, sporting events, arenas, larger houses of worship – anywhere a long lens would be beneficial in capturing detail and close up images from far distances.

“This is a lens that makes high-quality, long-distance shooting possible for a much wider range of customers,” said Thom Calabro, Director, Marketing and Product Development, FUJIFILM North America Corporation, Optical Devices Division. “And it comes standard with several key features that ensure rock solid performance.”

Among them, the XA77x9.5 features the company’s patented OS TECH image stabilization. OS-TECH contains sensors that detect the slightest movement caused by vibration. A correction signal is applied to the optical system, which helps to maintain a stable image when shooting from an unstable platform, or in windy conditions.

The lens’ advanced diagnostic FIND (Focused Intelligent Network Diagnosis) system aids in preventative maintenance and troubleshooting by evaluating lens electronic and mechanical parameters.

The XA77x9.5 also incorporates FUJINON’s dustproof and anti-fogging technology. All FUJINON field lenses have a fixed front element that reduces dust contamination and serves as a protection for the front focus group. A concealed compartment that contains a drying agent reduces fogging in internal lens components due to humidity. All of this helps in maintaining long-term reliability and performance.

And 16-bit optical encoding output provides high positioning accuracy in virtual environments. An advanced back focus system on the XA77x9.5 allows macro shooting from as close as 2.7m from the subject. With an optional controller, the advanced back focus provides enhanced production features. Of course, this HD field lens is compatible with all existing FUJINON EFP controllers, and full remote control via RS-232 is standard.

To view all press releases for NAB 2012 from the Optical Devices Division of FUJIFILM North America Corporation, please click on the link below:

www.FujifilmUSA.com/2012NAB

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of five operating divisions and one subsidiary company. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture film, and the Graphic Systems Division supplies products and services to the printing industry. The Optical Devices Division provides binoculars, and optical lenses for closed circuit television, videography, cinematography, broadcast and industrial markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit www.fujifilm.com/northamerica, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 16 companies around the world granted U.S. patents in 2010, and in the year ended March 31, 2011, had global revenues of $25.8 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

* At an exchange rate of 86 yen to the dollar.

All product and company names herein may be trademarks of their registered owners.

FUJIFILM Optical Devices Division, 10 High Point Drive, Wayne, New Jersey 07470. Phone: 973-633-5600. Fax: 973-633-5216. Web site: www.FUJINON.com

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