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Genelec Custom Installation Systems Appoints New Manufacturer’s Representative

— Chris Dixon Company of Woodland Hills, California, is the latest rep to be added to the Genelec Custom Installation Systems sales force, representing the area of Southern California —

NATICK, MA, April 12, 2012 — Genelec Inc., U.S. distributor of Genelec Custom Installation Systems, has added the Chris Dixon Company of Woodland Hills, California, to its growing family of manufacturer’s representatives. Bart LoPiccolo, Genelec National Sales Manager, made the announcement as part of Genelec’s ongoing expansion in the custom installation/home theater market sectors. The Chris Dixon Company will represent Genelec in the territory of Southern California. Company principals Chris and Terri Dixon will be leading the efforts.

The addition of new dedicated Genelec reps in this region underscores Genelec’s commitment to meeting the rising market demand with a network of experienced, knowledgeable representatives. Commenting on the appointment of the Chris Dixon Company, LoPiccolo stated, “We are proud to have added the Chris Dixon Company to the Genelec family. The firm has a strong presence in the market, and their experience and support capabilities make them an excellent fit for Genelec. Chris, Terri and their team are very qualified, and they will not only assist us in increasing brand visibility and market penetration in their territory, but they will also help build lasting relationships with high-end custom install dealers. We look forward to continuing growth as a result of these new partnerships.”

For more information, please visit www.genelecusa.com.

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