A virtual press conference from Sound & Video Contractor

Matrox Ships New Multichannel 3G, HD, and SD I/O Cards for Developers

Cost-Effective Matrox DSX LE3 Cards Already Designed Into Professional Products From AmberFin and EditShare

LAS VEGAS — April 16, 2012 — Matrox(R) Video Products Group today introduced the Matrox DSX LE3 family of cost-effective I/O cards for developers of video servers, broadcast graphics systems, channel-in-a-box products, and live streaming solutions. These new cards, in conjunction with the industry-leading Matrox DSX SDK, enable equipment manufacturers to create innovative, rock-solid broadcast solutions at breakthrough price points.

To suit a variety of needs, various SDI I/O configurations are available, including four inputs for ingest, four outputs for playout, or a combination of inputs and outputs. All SDI inputs and outputs are completely independent and provide support for embedded audio and ancillary data. The ¾-length PCIe cards feature BNC connectors directly onboard to simplify wiring. Several leading OEMs have announced products based on Matrox DSX LE3 cards. Among these products are AmberFin iCR Player, a cost-effective professional-standard media player with HD-SDI output for broadcast grade monitoring, and EditShare Geevs Post, a low-cost multipurpose ingest and playout server for post-production environments.

“iCR Player solves the challenge facing so many enterprises today of how to improve media monetization by adding metadata, segmenting, and quality control review,” said Bruce Devlin, chief technology officer at AmberFin. “Using the new Matrox DSX LE3 card in the system helps us reliably achieve this functionality without requiring the end customer to pay a king’s ransom to equip a facility.”

“We chose the new Matrox DSX LE3 card for our new Geevs Post server because of its two-in and two-out HD-SDI capability and cost-effective price. The post-production environment is very price-conscious, but also technically demanding, so this is exactly what we required,” said Tara Montford, managing director at EditShare. “Our experience using the robust Matrox SDK on previous products enabled us to get this new product up and running in just a few days, which was a huge advantage.”

“Matrox is renowned among broadcast equipment manufacturers the world over for 24/7 hardware reliability, a feature-rich SDK, and superior applications engineering support,” said Alberto Cieri, senior director of sales and marketing, Matrox. “With the launch of Matrox DSX LE3 cards, we are continuing to offer all of that, but at a breakthrough price point that will allow our OEM customers to deliver extremely cost-effective complete solutions.”

Matrox Developer Products will be demonstrated at the 2012 NAB Show in booth SL5115. AmberFin iCR Player will be shown in booth SU9005. EditShare Geevs Post will be shown in booth SL9012.

Key features of Matrox DSX LE3 cards:
- Multichannel 3G, HD, and SD video/audio I/O support from a single ¾-length PCIe card
- Onboard BNC connectors to simplify wiring
- Extensive native codec support in HD and SD, including DV, D10 for IMX, HDV, DVCPRO HD, MPEG-2 4:2:2, MPEG-2 4:2:2:4 YUVA, MPEG HD for XDCAM HD, MPEG HD422 for XDCAM HD422, AVC-Intra for P2, H.264
- Cross-platform file format support — MXF, MOV, AVI, MPG, GXF, etc.
- Professional realtime effects including sub-pixel 2D/3D DVE, color correction, chroma/luma keying, graphics overlay, smooth speed changes, etc.
- Application development support by a team of dedicated, experienced engineers

Availability
Matrox DSX LE3 is available to developers now.

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About AmberFin
AmberFin is a company at the heart of solving file-based workflow problems for content owners, broadcasters, sports organizations, and post-production houses. The AmberFin Media Factory, based on the iCR family of modular software products, digitizes and transforms new and archived content, combining a service-oriented design philosophy with intelligent use of cost-effective generic IT. This enables customers to save time, increase revenues, and grow in line with business demands. Unique to the Media Factory system, AmberFin’s industry-first approach to Quality Control, known as Unified Quality Control (UQC), introduces a QC mark that brings a new level of trust to media assets. UQC uniquely combines an automated process with a human touch, enabling more efficient and effective decision-making and new levels of confidence in the file creation and transformation processes. AmberFin has experienced growth of 90 percent in the past year thanks to hundreds of iCR systems being deployed worldwide. Systems that are trusted where quality matters by some of the world’s leading media organizations including Sony Pictures, NBA, Turner Broadcasting, ZDF, NRK, National Geographic, BT, Discovery, and Warner Brothers. For more information visit www.amberfin.com.

About EditShare
EditShare is the technology leader in networked shared storage and tapeless end-to-end workflow solutions for the TV and film industry. The company’s groundbreaking products improve efficiency and workflow collaboration every step of the way. They include Geevs video capture and playout servers, XStream high-performance central shared storage, Ark Tape and Disk archiving and backup solutions, Flow media asset management, and Lightworks, the world’s first three-platform (Windows/OS X/Linux) professional nonlinear video editing application. For more information visit www.editshare.com.

About Matrox
Matrox Video Products Group is a technology and market leader in the field of HD and SD digital video hardware and software for accelerated H.264 encoding, realtime editing, audio/video input/output, DVD/Blu-ray authoring, streaming, A/V signal conversion, capture/playout servers, clip/still stores, and CGs. Matrox’s Emmy award-winning technology powers a full range of content creation and delivery platforms used by broadcasters, post-production facilities, project studios, corporate communicators, and videographers worldwide. Founded in 1976, Matrox is a privately held company headquartered in Montreal, Canada. For more information visit www.matrox.com/video.

Matrox is a registered trademark and Matrox DSX is a trademark of Matrox Electronic Systems Ltd. All other trademarks are the property of their respective owners.

ENDS

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