A virtual press conference from Sound & Video Contractor

NAB Show Presents Sennheiser with ACE Award, Recognizing Excellence in Booth Design and Execution

Las Vegas–April 19, 2012 – Audio specialist Sennheiser [booth C2632] was presented with an ACE (Awesome Cool Exhibit) Award by the NAB Show on Wednesday during a special ceremony. The peer-driven award recognizes NAB Show exhibitors for innovations in booth design and execution. Sennheiser captured the ‘medium sized’ booth category, which is defined as being between 200 and 900 square feet.

The judging criteria for the NAB’s ACE Awards are as follows:

Creativity: use of color, sound, light and other creative elements
Effectiveness: how well the booth draws in and engages the visitor
Overall structure: quality of the build and innovative use of materials
Peer review: overall “look and feel” as judged by other exhibitors

The NAB Show booth design is based on Sennheiser’s new global booth concept that was debuted at the CES and NAMM shows earlier this year and providesa tangible experience of the audio specialist’s brand values, inviting exploration and interaction. The interior space presents Sennheiser’s products in a series of ‘focused islands,’ each concentrating on a particular theme and providing visitors with a ‘hands-on’ experience. A sophisticated lighting concept spotlights each product and optimizes visibility.

This new booth design is yet another milestone in the audio specialist’s premium brand strategy. The design concept, developed by the German design agency Syndicate, was first brought to life two years ago in Sennheiser’s point of purchase program that was executed worldwide. Sennheiser is now consolidating the presentation of its brand profile at shows and trade fairs throughout the world.

“Our team is very proud to have been recognized by the NAB with the ACE Award,” commented Greg Beebe, President of Sennheiser USA. “Our U.S. team was the first to execute this important global concept from Sennheiser, and we have received a great deal of positive feedback from booth attendees — both during NAB Show and at other important U.S. trade shows.”

Over the coming year, the new concept will be used at all Sennheiser leading shows and trade fairs in the Consumer Electronics, Installed Sound and Professional Systems markets.

Digg Syndication Del.icio.us Syndication Google Syndication MyYahoo Syndication Reddit Syndication

Related Topics: Events, NAB Newslink, News, Tradeshow News

LA MARINA NYC’S OUTDOOR EVENTS THRIVE WITH D.A.S. AUDIO
PESA Awarded New GSA Contract, Continues Long-Term Support of U.S. Federal Agencies
Summerfest, and the Mixing is Easy on DiGiCo
Harmonic Reaches New Encoding Milestone With 100,000 Channels of Electra(TM) Encoder Shipped
Biamp Systems Announces White Paper Examining Role of Huddle Rooms in Corporate Environment
High Resolution Audio to Be a Major Focus at 137th Audio Engineering Society Convention
Video Devices Steps into the Spotlight for its First IBC Show
FSR’s New LITE-IT Enclosed Box Light Named Winner In rAVe’s 2014 Annual Best of InfoComm Awards
Focusrite Ships Midnight Plug-In For FREE
Bose® RoomMatch® Loudspeakers Selected for Mayfield Dinner Theatre in Edmonton, Alberta

About

Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

Calendar

April 2012
M T W T F S S
« Mar   May »
 1
2345678
9101112131415
16171819202122
23242526272829
30  

Your Account

Subscribe

Subscribe to RSS Feed

Subscribe to MyYahoo News Feed

Subscribe to Bloglines

Google Syndication