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FUJIFILM Optical Devices Division to Exhibit at Cine Gear Expo

Product Display to Include New PL 19-90 Cabrio Lens

Wayne, N.J., May 21, 2012 – FUJIFILM North America Corporation, Optical Devices Division will showcase several products designed for the film and video production community at the Cine Gear Expo, which takes place in Los Angeles at The Studios at Paramount in Hollywood from June 1-3. The company will display its Premier Series of PL Mount zoom lenses, including the new 19-90 Cabrio compact zoom, a variety of HD broadcast lenses, accessories for studio and field production, as well as its wireless control system for remote lens control.

Cine Gear Expo marks the first time that the PL 19-90 Cabrio (ZK4.7×19) Mount Zoom will be shown exclusively to the west coast film and video production community. The lens features a detachable servo drive unit – a first for Cine-Style lenses – making it suitable for use as a standard PL lens or as an ENG-Style lens. With a 19-90mm focal range, T-stop 2.9, and weight of only 2.7kg including servo motors, it boasts the longest focal range available in a light weight zoom. The ZK4.7×19 also features flange focal distance adjustment, macro function, and is LDS (Lens Data System) and /i metadata compatible. It will be shown working on a Sony F3 camera at the Cine Gear show.

“We’re eager to showcase our new products exclusively to the video and film production industry at this year’s Cine Gear,” explained Thom Calabro, director, Marketing and Product Development, FUJIFILM North America Corporation, Optical Devices Division. “We’re particularly excited about displaying our new PL 19-90 Cabrio zoom, which features a first for cine-style lenses with its detachable servo drive. Our company is proud that many of the entertainment industry’s top directors and directors of photography have continually relied on FUJINON lenses and accessories. We look to maintain that level of trust with our customers. We always look forward to exhibiting at Cine Gear and showing our latest technological advances to this dynamic market.”

The Optical Devices Division will exhibit its entire family of Premier PL Mount Series lenses, available in 14.5-45mm T2.0, 18-85mm T2.0, 24-180mm T2.6, and 75-400mm T2.8-T3.8. This 4K+ series of FUJINON lenses feature the fastest T speeds available in a group of zooms, with color matched 4K and beyond optical performance. All four zooms are similar in size and weight, with uniform gear placement and front barrel diameters, enabling quick and efficient lens changes. At Cine Gear, the 18-85mm PL Mount lens will be shown on Sony’s new high-end digital motion picture camera, the F65 CineAlta.

Additionally, a number of FUJINON HD broadcast zoom lenses and accessories will be on display, including the new wireless control system for remote control of FUJINON lenses.

The company will also exhibit its ergonomically designed DigiPower servo control system for FUJINON Select and Premier Series lenses. This new digital servo features lower power consumption, and reduced backlash for an extremely precise and steady zoom movement.

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of five operating divisions and one subsidiary company. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture film, and the Graphic Systems Division supplies products and services to the printing industry. The Optical Devices Division provides binoculars, and optical lenses for closed circuit television, videography, cinematography, broadcast and industrial markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit www.fujifilmusa.com/northamerica, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 16 companies around the world granted U.S. patents in 2010, and in the year ended March 31, 2011, had global revenues of $25.8 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

* At an exchange rate of 86 yen to the dollar.

All product and company names herein may be trademarks of their registered owners.

FUJIFILM Optical Devices Division, 10 High Point Drive, Wayne, New Jersey 07470. Phone: 973-633-5600. Fax: 973-633-5216. Web site: www.FUJINON.com

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