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Chyron Creative Services and Phase 3 Production Score With Winning On-Air Graphics Design

Companies Collaborate to Raise the Profile of Jamaica’s Red Stripe Premier League Broadcasts

MELVILLE, N.Y. — May 23, 2012 — Chyron today announced that its Creative Services division has teamed up with Phase 3 Productions — a TV, film, and multimedia production company based in Kingston, Jamaica — in overhauling TV broadcasts for the country’s Red Stripe Premier League (RSPL). Chyron Creative Services helped Phase 3 to identify the graphics, data, and functionality needed to give its coverage the high production value typical of the world’s most prominent soccer leagues and teams. Additionally, the team designed and built the requisite graphics and optimized its integration with the database that supports information-rich graphics playout via Phase 3′s LEX² graphics system.

“Because many football fans in Jamaica watch broadcasts from high-profile leagues such as the Barclay’s Premier League, they have come to expect a very high standard of production,” said Delano Forbes, director at Phase 3 Productions. “One of the most important elements of sports coverage is the presentation of numbers, and graphics and statistics are the main way in which that information is presented. Through our work with the Chyron Creative Services team, we’ve dramatically improved this element within our RSPL broadcasts. In addition, Red Stripe, a subsidiary of global giant Diageo, felt that the Chyron partnership brought added value to the televised productions.”

With Red Stripe’s sponsorship, Phase 3 is able to introduce regular Monday night football matches enhanced with the addition of new camera angles, replay capability, theme music, and audio effects; a much greater depth of stats and information; and the full branding and graphics package designed in conjunction with Chyron’s Creative Services team.

As an existing Chyron customer, Phase 3 already works within the Lyric graphics creation environment. With the aid of Chyron Creative Services, the company was able to design the graphics workflow to take full advantage of the Lyric software and the LEX² on-air graphics playout system.

“With its work on RSPL coverage, Phase 3 is raising the bar for how sports in Jamaica are covered,” said Bonnie Barclay, chief marketing officer at Chyron. “Never before have viewers seen local sports televised on this scale or with such a dynamic, professional look and feel. It’s a really remarkable advance that gives viewers a better experience while improving the visibility and popularity of the league’s sponsors, teams, and players.”

The first full RSPL season with the new look and feel will begin in September.

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About Phase 3 Productions
With its cadre full of full-time employees, including directors, editors, audio engineers, videographers, and production coordinators, Phase 3 Productions can take a project from concept to completion. Over the years the company has evolved into a multimedia production house and has expanded its services to the wider Caribbean. While maintaining its focus on multicamera coverage of major events for television broadcast and program production, Phase 3 has ventured into new areas, including indoor/outdoor LED screens, multiscreen production (via plasma or large format projection screens), tape duplication, and DVD authoring. More information is available at www.phase3prod.com.

About Chyron
Chyron (NASDAQ: CHYR) is a leading provider of Graphics as a Service for on-air and digital video applications including newsrooms, studios, sports broadcasting facilities, and corporate video environments. An Emmy(R) Award-winning company whose products have defined the world of digital and broadcast graphics, Chyron’s graphics solutions include the Axis World Graphics online content creation software and order management system, on-air graphics systems, clip servers, channel branding, and graphics asset management solutions, all of which may be incorporated into the company’s BlueNet” end-to-end graphics workflow. More information about Chyron products and services is available on the company websites: www.chyron.com and www.axisgraphics.tv. The company’s investor relations information is at www.chyron.com via the “Investors” link.

All trademarks and registered trademarks mentioned herein are the property of their respective owners.

Photo Link: www.wallstcom.com/Chyron/Phase3.zip

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