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Nat Geo Documentary “War Elephants” Shot With FUJINON Zoom

Follows Work of Long-Time FUJINON Shooter Bob Poole at Gorongosa National Park

Wayne, N.J. – FUJIFILM North America Corporation, Optical Devices Division has announced that “War Elephants,” a nature documentary featuring the cinematography and conservation efforts of DP Bob Poole was shot using FUJINON lenses. The documentary first aired on April 22, 2012 at 8pm ET/PT on Nat Geo WILD.

“War Elephants” also won the best documentary prize at the prestigious Sun Valley Film Festival in March. A link to the beginning of the film can be found here: http://www.poolefilms.com/index.html

NGTV’s in-house Director of Photography Eric Cochren for “War Elephants” turned the cameras on Poole, whose award-winning cinematography sheds light on the dangers facing the majestic but threatened animals of the African plains. “War Elephants” prominently features the elephants that roam Mozambique’s Gorongosa National Park. Starting in 1977, a 16-year-long civil war ravaged the country, leaving more than one million people dead and wiping out nearly 95 percent of the park’s wildlife. Elephants, poached for their ivory, were among the hardest hit — their population was reduced from more than 2,000 to just over 100. Today, peace has been restored to Mozambique, but the surviving elephants still carry the emotional scars of war.

Featured with Poole in “War Elephants” is his sister, Dr. Joyce Poole, a world-renowned zoologist specializing in the health and welfare of elephants, including their unique means of communication. About their plight, Dr. Poole describes, “We’re talking about animals that are intelligent, highly social, and probably capable of revenge. This kind of [war] experience has left a deep scar. We’re not here to make them forget. We’re here to teach them that they are safe. Gorongosa today may be the best place in Africa to be an elephant.”

Bob Poole’s lifework— including his efforts to document the life and death struggles of elephants against natural and manmade threats—is the central theme of “War Elephants.” Cochren employed an extreme telephoto HA25x16.5BERD HD Premier Series zoom lens to document Bob’s work. Throughout the film, Poole is seen shooting with his FUJINON HA25x16.5BERD and HA13x4.5BERDHD super wide-angle zoom lens. Poole also utilized his FUJINON TS-P58A external stabilizer for shots requiring image stabilization on either lens. For both Poole and Cochren, FUJINON lenses have proven to be durable and rugged in inclement weather conditions—such as the powerful winds, extreme heat, and massive sandstorms common to the African plains.

To see footage of Bob Poole on camera in “War Elephants,” please click on the following link:

http://www.poolefilms.com/bob_on_camera.html

Today, the remaining elephants are traumatized by violence, and as a result, quite hostile and aggressive towards humans. Nevertheless, DP Poole repeatedly risks his personal safety to capture breathtaking images of the elephants in their natural habitat.

“Since the elephants are wary of humans and have an uncanny sense of smell and earth vibrations, Joyce and I must observe them from considerable distance,” said Poole. “They can charge at you from a half-kilometer away and attack if they believe they are in danger.

“Filming the elephants at great distances requires highly stable, high-performance optics and camera equipment,” Poole continued. “My FUJINON 13x wide angle zoom establishes scenic and beauty shots, and my 25x telephoto zoom helps locate subjects and then zero in. If I’m properly set-up, balanced, and leveled, I don’t miss any priceless moments of animal behavior anymore.”

In Bob Poole’s two most recent NGTV wildlife documentaries, “Great Migrations” (November 2010) and “Africa’s Lost Eden” (March 2010), he focused on the plight of elephants at Gorongosa National Park in Mozambique. Besides producing over 30 nature documentaries for NGTV, Poole is also a member of the board of Gorongosa National Park, which is entrusted with its restoration and preservation.

Bob Poole is also employing his FUJINON lenses in the production of a digital textbook available on the iPad regarding the plight of Gorongosa National Park, and he plans to produce a digital field guide for the park.

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of five operating divisions and one subsidiary company. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture film, and the Graphic Systems Division supplies products and services to the printing industry. The Optical Devices Division provides binoculars, and optical lenses for closed circuit television, videography, cinematography, broadcast and industrial markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit www.fujifilmusa.com/northamerica, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 16 companies around the world granted U.S. patents in 2010, and in the year ended March 31, 2011, had global revenues of $25.8 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

* At an exchange rate of 86 yen to the dollar.

All product and company names herein may be trademarks of their registered owners.

FUJIFILM Optical Devices Division, 10 High Point Drive, Wayne, New Jersey 07470. Phone: 973-633-5600. Fax: 973-633-5216. Web site: www.FUJINON.com

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