A virtual press conference from Sound & Video Contractor

Archive for June, 2012

Livesound Adds HARMAN’s Soundcraft Vi1(tm) to its Soundcraft Console Inventory

BERNE, Switzerland – Swiss rental company Livesound B-AG has added a HARMAN Soundcraft Vi1 digital console to a cutting-edge hire fleet, which already includes a larger Vi4 and several Soundcraft analogue mixing desks.

Based outside Berne, it was the need for a monitor desk to mix the reference sound for leading Swiss rock band, Patent Ochsner that drove the latest acquisition. And the company knows the Vi1 can expect high usage on its return-right across the company’s core markets.

Livesound B-AG are a long-term customer of Soundcraft-and of its Swiss distributor, Dr. W.A. Guenther Distribution, who over the past two decades has kept Livesound B-AG supplied with several of Soundcraft’s flagship analogue dual-purpose MH4′s, as well as an MH3 and pair of GB8 desks.

But in 2008 they were ready to embrace Soundcraft’s digital platform for the first time, purchasing a Vi4 for a tour by big-selling Swiss rap artist, Bligg. It performed FOH duties for two tours before this year relocating to monitor duties for the artist’s Spring tour; it is now out with leading Swiss rapper, Stress.

“After the Vi4 we knew we needed a smaller, easy-to-handle desk for 400-capacity venues, where a reduced footprint was essential,” stated Thomas Gfeller, who co-founded the production company 36 years ago. He said the further investment in Soundcraft technology had been a dynamic response to this market demand for small venue touring.

“It also made sense to have it in our general inventory because of the desk’s intuitive control surface,” he continued. “Being fast to set up and easy to use, we can deploy it on different events-from rock concerts to corporate shows.” And to achieve further flexibility the company added a Vi6 stagebox, with optical multicore.

The sale was supervised by Dr. W.A. Guenther Distribution, who also organised a Vi1 demo prior to purchasing as part of a competitive evaluation. The rental company’s sound engineers assessed their options before coming down once again in favour of the Vi platform.

Livesound B-AG is part of a pool of Soundcraft users in Switzerland, who can cooperate on a cross-hire basis. Although the company rarely strays beyond the Swiss borders, it has collaborated with leading German company, Satis&Fy (on Rock im Park Festival in Nürnberg), as well as Linkin Park outdoor shows in Stuttgart, and at Ferropolis in Gräfenhainichen.

HARMAN (www.harman.com) designs, manufactures and markets a wide range of audio and infotainment solutions for the automotive, consumer and professional markets – supported by 15 leading brands, including AKG(r), Harman Kardon(r), Infinity(r), JBL(r), Lexicon(r) and Mark Levinson(r). The Company is admired by audiophiles across multiple generations and supports leading professional entertainers and the venues where they perform. More than 25 million automobiles on the road today are equipped with HARMAN audio and infotainment systems. HARMAN has a workforce of about 13,000 people across the Americas, Europe and Asia, and reported net sales of $4.3 billion for the twelve months ended March 31, 2012.

Digg Syndication Del.icio.us Syndication Google Syndication MyYahoo Syndication Reddit Syndication

Related Topics: Audio, New Products, News |

HARMAN’s Studer Consoles Specified for Olympics Transmission

Gary Clarke (left) and Pete Bridges, BBC sound supervisors, configuring the Studer consoles in Potters Bar, UK.

LONDON, United Kingdom – The BBC will broadcast the London 2012 Olympic Games from the specially built International Broadcast Centre (IBC) in the Olympic Park, using no fewer than seven HARMAN Studer Vista and OnAir consoles, along with a Route 6000 network core.

This will enable the BBC to take feeds from 34 participating Olympic Games venues for domestic transmission through its network. Following a promise to broadcast “every session of every sport every day,” this will amount to some 2,500 hours of TV sports coverage.

Andrew Hills, Director Product Strategy, Studer, confirmed that the integration of the desks would be carried out by Dega Broadcast Systems, at the same time extending Studer’s relationship with the UK’s state broadcaster that dates back more than a decade.

Whilst Olympic Broadcasting Services (OBS) will provide host facilities within the IBC’s 42,000-square-metre net space, the design of the BBC space has been a collaborative effort between the broadcaster and Dega, led by project coordinator John Cleaver.

The installation will see the deployment of three 62-fader Vista 9 consoles and a Vista 5 along with three OnAir desks (two OnAir 3000 and an OnAir 1500). Incoming feeds from the host broadcaster and the BBC’s own studios will be fed to the desks, with the Route 6000 linking all the consoles at the core.

According to Pete Bridges, who as Lead Sound Supervisor for the operation will oversee all sound and communications, a Vista 9 will form the hub of each of the broadcaster’s three HD and 5.1 production galleries. In addition, an interactive gallery (IPCR) will manage and route 24 separate streams whose destination will be the Internet, Red Button, and other platforms including Freesat, Sky and Virgin Media; these will be running in stereo using two OnAir 3000s.

Faced with taking the bundle of host broadcaster’s feeds and folding that into its own programming will involve combining the broadcaster’s own presenters with VT, and incoming HD-SDI video feeds and Outside Source (OS) lines. The OnAir 1500 will provide a microphone submix from the athletics stadium presentation.

As for the Vista desks, using the Vista 9 for the first time, Bridges notes that the metering will allow fast reconfiguration when dealing with a wide variety of incoming 5.1 OS lines along with commentary and 24 microphone circuits from the studio via Studer’s D21m stage boxes. Other sources to the Vista 9 will include VT and grams.

To give an idea of scale, the Vista 9 in the main gallery will provide 16 line inputs, 72 line outputs, 52 mic inputs (via RELINK sharing) with 112 AES inputs and outputs (the large number of ports being the result of having so many incoming 5.1 sources).

Situated in its own room, the Vista 5 will be used as a backup gallery to the main sound control rooms (SCRs), and will serve as a bypass source (should the main studio suddenly need to be put into bypass to allow a pre-record to take place). “We will use the Vista 5 to pick up the mix, freeing up the Vista 9s to mix the pre-record,” noted Bridges.

A further useful feature of the Vista 9, he said, will be the ability to upmix stereo sources to 5.1 and downmix 5.1 to stereo outputs.

The Route 6000 itself (which can accommodate up to 1728 x 1728 inputs and outputs) will provide 40 line inputs; 40 line outputs; four microphone inputs and two HD-SDI de-embedder/embedder cards.

Finally, use of the Studer RELINK I/O sharing resource will enable the technicians to share mic circuits between all the control desks. “This is a key benefit,” Bridges said. “We can have HD tie lines between the cores of each desk on CAT5, using Studer’s High Density data stream…with 96 bi-directional tie lines to each of the four Vista consoles, sharing the desks’ sources and outputs.”

The integration of these components has been a triumph for Dega. Stated Cleaver, “One of the realities of an event of this scale is that you are looking at building an entire broadcast centre, not just an OB. Our area of expertise is permanent installs and this is as big an installation as we would undertake anywhere. To do so in a temporary building, for use over a 3-week period, and make it work for the number of people who are going to be using it, was certainly challenging.”

He added, “Since this is our domestic Games it needs to be covered more comprehensively; the fact that we have built three full galleries, and provided interaction between them so that the three Vista 9 consoles link and route to each other to allow them to control any of the galleries, is a huge plus for what these mixers do. Without a doubt, this ability at the front end is something the broadcaster had wanted.”

BBC Sport will field 20 IBC sound technicians, managed by Jon Sweeney, Technical Operations Manager and Richard Morgan, Chief Engineer. With the aid of the Studer platforms, this will ensure that the 26 participating sports are well represented and that the broadcaster’s aim of “every session of every sport every day” is maintained.

HARMAN (www.harman.com) designs, manufactures and markets a wide range of audio and infotainment solutions for the automotive, consumer and professional markets – supported by 15 leading brands, including AKG(r), Harman Kardon(r), Infinity(r), JBL(r), Lexicon(r) and Mark Levinson(r). The Company is admired by audiophiles across multiple generations and supports leading professional entertainers and the venues where they perform. More than 25 million automobiles on the road today are equipped with HARMAN audio and infotainment systems. HARMAN has a workforce of about 13,000 people across the Americas, Europe and Asia, and reported net sales of $4.3 billion for the twelve months ended March 31, 2012.

Digg Syndication Del.icio.us Syndication Google Syndication MyYahoo Syndication Reddit Syndication

Related Topics: AV Control Systems, Case Studies, News |

Christie’s Mirage M and J Series 3-Chip DLP Projectors Expand Popular Product Lines For Visualization Solutions

Christie®, the first to market a fully stereoscopic 3D DLP® projector more than a decade ago, announced an expansion to its product offerings for the visualization markets with the addition of its next-generation Mirage M Series high performance digital projectors. The M Series joins the latest Mirage J Series, adding three new 3D capable products to the dual-lamp platform for a total of 21 projectors in the Mirage Series lineup. The Mirage Series offers the broadest range of 3-chip DLP® 3D active stereo digital projectors ­single projector or in a multi-projector array- with advanced features that are specifically created for the demanding needs of the visualization market.

“Both Mirage M and Mirage J Series projector platforms now come with an Intelligent Lens System (ILS™) that features auto lens calibration and an all new version Christie Twist™ hardware that is included as a standard feature of the projector for no additional cost,” noted Larry Paul, senior director, Technology and Visualization Solutions Management, Christie.

“These new Mirage products are brighter than ever, they fill a critical need in visualization applications for display solutions that allow for greater quality in all types of immersive environments, from CAVE™ systems to spherical, curved and flat screen visualization display solutions.”

The new Christie Twist hardware provides enhanced built-in geometric warping with sharper imagery, and advanced edge-blending capabilities that reduce or eliminate all electronic blending artifacts to cover the full gamut of the most demanding of immersive visualization markets, including aerospace, architecture, energy, education and training, government, science, theme parks and transportation.

Christie Mirage M Series
The three new models in the Mirage M series are: Mirage DS+14K-M, Mirage HD14K-M and Mirage WU14K-M. The Mirage M series projectors consist of either SXGA+, HD or WUXGA resolution and now feature from 6,000 up to 12,500 lumens – the highest brightness available at 110V. They are easy to set up and configure, and deliver power and flexibility in a proven, high definition 3D platform. The new Christie M Series models will start shipping in July 2012.

Christie Mirage J Series
Recently introduced, the Christie Mirage J Series, is well suited for the visualization market. It couples the benefits of xenon illumination – for the most natural color accuracy and stability – with the most advanced electronics, performance and flexibility in stereoscopic digital projection today. The Mirage J Series models come in SXGA+ (4:3), HD (16:9) and WUXGA (16:10) resolution to suit any application and are available now.

The Mirage M and J Series projectors come out of the box ready to produce active stereo projection from four different types of 3D source inputs: Up to 120Hz native input over a single Dual Link DVI-D cable or VGA cable, a true 120Hz image from two 60Hz frame locked sources for compatibility with most passive stereo input sources, frame doubled content from 48-60Hz for maximum system compatibility with single link DVI-D or analog and full HDCP support of multiple mode 3D sources from consumer devices including triple flash at 144Hz.

Both the Mirage M and J series offer a host of options including HDSDI and other input cards and can also project polarized passive stereo output with an optional filter. A three-year warranty is standard on all models.

“Our Mirage Series offers high-performance 3D capability and world-wide power compatibility,” added Paul. “Visualization customers will all benefit from these remarkably powerful, flexible and cost-effective visualization display solutions.”

Overall, the Mirage Series projectors offer a wide range of 3D display solutions for single and multi-projector arrays in three illumination platform options: Mirage M with dual lamps that provide an extended lamp life up to 3,000 hours, Mirage J with long life Xenon illumination for the most natural color accuracy and stability up to 1500 hours as well as the Mirage WU-L with LED illumination featuring 60,000 hours of illumination life and stunning color. Mirage Series projectors are compatible with Christie AutoCAL and AutoStack™, using a camera-based system for the automatic alignment and blending calibration of projector arrays. In addition, users have remote, real-time monitoring through the Christie Net™ web interface.

Digg Syndication Del.icio.us Syndication Google Syndication MyYahoo Syndication Reddit Syndication

Related Topics: Government, New Products, News, Projectors |

France’s CMC Invests in Multiple Jünger Audio T*AP Units for Loudness Compliance

German dynamics processing manufacturer Jünger Audio has recently sold four of its market-leading T*AP Television Audio Processor units to France’s CMC laboratories. Part of the giant MonalSystem group, CMC is one of the leading facilities houses servicing the French broadcast industry, with clients including all the main French TV broadcasters (France Télévision, TF1, Canal+, M6), as well as international distributors such as Warner, Universal, Metropolitan, Wild Side, etc.

Three T*APs, which were supplied by Jünger Audio’s French distributor 44.1, were bought for the CMC video laboratories and one for the audio mixing operation.

“Our Jünger Audio T*AP units are being used to create broadcast tapes, which, in France, now need to be compliant with the EBU’s R128 loudness recommendation,” explains Daniel Almeida, Senior Maintenance Technician at MonalSystem. “We make a large number of broadcast tapes using VTRs and we needed a realtime and high quality solution for the audio loudness normalisation according to the R128 recommendation.”

Jünger Audio’s audio loudness systems support all known loudness standards including ITU, EBU and ATSC. What’s more, they use the company’s proprietary LEVEL MAGIC™ technology, which is based on a simultaneous combination of an AGC, a Transient Processor for fast changes, and a “look ahead” Peak Limiter for continuous unattended control of any programme material, regardless of its original source.

“We tested all of the products available on the market before choosing the T*AP, and this made us realise that realtime loudness normalisation is not an easy thing,” says Jean-François Brion, Assistant to the Operating Manager and Sound Engineer at CMC. “We already knew the Jünger product range well – especially the D02 limiter/compressor – and we were quick to take interest in the LEVEL MAGIC™ algorithm. We optimised the T*AP setup over a long period of work to make the loudness normalisation the way we wanted it to be: smooth and as respectful as possible of the original sound.”

While CMC chose the T*APs primarily for the quality of their sound treatment, other important considerations were also taken into account, including the way the units would fit into established workflows at the facility.

“We also like the ability to configure the unit via a web interface and the remote control,” says Almeida. “The remote control was necessary for the seamless integration of the hardware into our working environment, and we appreciate the realtime display of the R128 measurements. It is very important for us to have a physical interface for our technicians; they can set-up the hardware with hotkeys and check the result of the loudness normalisation at the end of a job.”

-ends-

About Jünger Audio
Established in Berlin in 1990, Jünger Audio specialises in the design and manufacture of high-quality digital audio dynamics processors. It has developed a unique range of digital processors that are designed to meet the demands of the professional audio market. All of its products are easy to operate and are developed and manufactured in-house, ensuring that the highest standards are maintained throughout. Its customers include many of the world’s top radio and TV broadcasters, IPTV providers, music recording studios and audio post production facilities. www.junger-audio.com

Digg Syndication Del.icio.us Syndication Google Syndication MyYahoo Syndication Reddit Syndication

Related Topics: News |

Renowned Psy-Trance Group Infected Mushroom Takes Music to the Next Level with SmithsonMartin Emulator

HOLLYWOOD, June 28, 2012— Multi-touch software developer SmithsonMartin Inc., announced that renowned Israeli trance band Infected Mushroom is using Emulator DVS to enhance the stage performance of the band’s current world tour.

Infected Mushroom has been pushing the edge of electronic psychedelic trance music since the duo emerged on the electronic music scene with its ground-breaking 1999 album, The Gathering. Known for its combination of analogue and digital instruments and vocals in the evolving psy-trance sub-genre, the group recently turned to SmithsonMartin’s Emulator DVS to makes its live show more technically and visually stunning.

The Emulator DVS, which was introduced in November 2011 as the next generation of DJ systems, provides a multi-touch MIDI control interface on a huge transparent screen to artists. For electronic artists, the software and technology offers the ability to customize the multi-touch layout of the screen so it fits to the artist, rather than forcing the artist to conform to it.

“In the beginning, we thought it might just look cool, but it’s actually useful,” said Erez Eisen, one-half of Infected Mushroom. “This is obviously the only product that does and looks something like that.”

With a futuristic stage design by Vita Motus supported by 3D visuals by another company using Emulator, V-Squared Labs, Infected Mushroom found Emulator DVS fit right into the atmosphere they were trying to create while also offering a unique control experience provided by no other system. Reliable and flexible in its design and application delivery, Emulator Modular has transformed electronic music and provided Infected Mushroom with a system that has prompted spectacular reviews from audience members and critics alike.

“It’s open. You can do whatever you need. If you need the basic stuff for DJ-ing, it has presets ready, which is great. If you want to go beyond that and do crazy controlling, you design your own interface. It’s simple with drag-and-drop,” said Eisen, who is planning on adding two more Emulator DVS units to his repertoire for studio recording purposes.

WATCH FULL INTERVIEW HERE: http://youtu.be/jvgGPfXeLGA

In the future, Infected Mushroom plans to expand on its use of the Emulator DVS platform for modular synths and to continue using it to enhance the futuristic multimedia atmosphere of its live shows.

“It’s not just beauty. It’s a really, really powerful tool,” Eisen said. “I learned the tool in two days while I was doing other things. I don’t know how I didn’t have it before.”

Digg Syndication Del.icio.us Syndication Google Syndication MyYahoo Syndication Reddit Syndication

Related Topics: AV Control Systems |

K-array Ensures Graduation Message to San Diego Bernardo Heights Middle School Students is Heard Loud and Clear

San Diego, Calif. – June 28, 2012 — The K-array KR400S ultra-light powered speaker system provided a clear and superb listening experience for faculty, staff, students, friends and family at the San Diego Bernardo Heights Middle School graduation ceremony in mid-June.

Paul Svenson, owner of San Diego-based audio/video specialist PSAudioVideo, consulted with Sennheiser Area Sales Manager John R. Borja to outfit the outdoor ceremony with a single KR400S speaker, as well as Sennheiser ew 100 G3 wireless transmitters and receivers. Svenson ran the microphones directly into a PreSonus digital mixer, which was then connected to the K-array KR 400S.

“In previous years, people on the periphery of the 1,200-person crowd complained about not being able to hear very well, but this year, we received compliments,” said Svenson, who has been the school’s trusted provider of audio solutions for more than a half-dozen graduations in recent years. “I believe this was due to the effective sound dispersion characteristics of the K-array KR400S.”

Svenson adopted the KR400S after using a pair of the speakers to provide audio for an indoor concert for 3,000 people. The compact speakers were able to deliver so much power that Svenson immediately added them to his audio toolbox and now uses them for indoor and outdoor events.

For the graduation, Svenson set up only one KR400S, which he says provided more than enough coverage for entire area — including the 80-foot wide stage, the gallery of graduates, seating for family and friends, and standing room. Svenson said the KR400S not only provided high-quality sound to the entire graduation ceremony, but could also be heard across the parking lot to the local high school.

The KR400s cast a wide dispersion without any appreciable drop-off, giving Svenson a long throw to hit the very back row of people and the standing room only section, which he has not been able to achieve with other speakers.

In addition to the speeches given by graduates and faculty, the graduates and their families were also treated to the vocal harmonies of the school’s 250-singer choir, for which Svenson used three ew 100 G3 Sennheiser wireless microphones on the soloists, among other microphones.

“The K-array KR400S has surprised me time and again for its ability to throw long distances while still maintaining a consistently high sound quality,” Svenson said. “The choir leader was also very impressed with the speaker’s ability to cast a wide dispersion while retaining the sharpness needed in a vocalist microphone.”

Digg Syndication Del.icio.us Syndication Google Syndication MyYahoo Syndication Reddit Syndication

Related Topics: Education, Loudspeakers |

D.A.S. EXPANDS OPTIONS ON AERO AND CONVERT SERIES PRODUCTS

**** Photo: D.A.S. Audio Convert 12AW Loudspeaker ****

Valencia, Spain – June 2012 … Leading Spanish manufacturer D.A.S. Audio, announces the introduction of a white paint finish for a variety of their most popular products. The white color option will facilitate the integration of the D.A.S. systems in the décor of permanent installations such as houses of worship, auditoriums and multipurpose venues. more

Brazilian Video Services Provider Casablanca Online Purchases Large Complement of FOR-A Equipment

Fort Lee, N.J. – FOR-A Corporation of America, a leading manufacturer of video and audio systems for the broadcast and professional video industries, announces that Casablanca Online—a leading provider of satellite communications services based in Sao Paulo, Brazil—has purchased a large complement of FOR-A signal processing equipment. The order includes the following FOR-A equipment: FA-9500 video signal processor, FRC-8000 frame rate converter, and HVS-300HS HD/SD video production switcher.

Casablanca Online provides transmission solutions for global content distribution to broadcasters, news agencies, event organizers, production houses and business corporations.

The equipment was purchased primarily to provide signal transmission, conversion, and back-haul of live telecasts primarily for Casablanca customer Fox Sports Latin America in Rio de Janeiro, as well as other Casablanca broadcast and corporate video customers throughout South America. With one of the largest fleets of HD/SD DSNG trucks in South America, 24/7 satellite teleport facilities, and other video production resources, Casablanca Online backhauls television signals for a wide range of sporting events, including over 1400 soccer matches each year.

“Video signal conversion is especially critical in South America and Central America since there are three different DTV broadcast standards in use as well as multiple formats and resolutions simultaneously,” said Alfredo Cabrera, Latin America Sales Manager, FOR-A Corp. of America. “Broadcast and cable networks like Fox Sports Latin America entrust their video production needs to Casablanca Online because the company employs the latest, most advanced video signal processing equipment as part of its high-caliber production package.”

With support for 3G, HD/SD-SDI, and analog composite, the FOR-A FA-9500 is a multi-purpose signal processor with integrated functionality as a frame synchronizer, up/down/cross/aspect converter, second converter, color corrector, and automatic video optimizer, as well as Dolby E encoding and decoding.

Introduced at NAB 2011, the FOR-A FRC-8000 HD/SD frame rate converter offers HD/SD format conversion with motion compensation, scene cut detection, and other advances that result in excellent image quality. This solution builds on the success of its predecessor, the FRC-7000 HD frame rate converter, which Casablanca Online also owns. Casablanca Online added the FRC-8000 to address the specific needs of its customers, including: Fox Sports Latin America, ESPN, Sport TV, Globo TV and TV Record.

Casablanca Online’s equipment order also included a FOR-A HVS-300HS HD/SD 1-M/E production switcher. This compact, portable 12×8 HD/SD video production switcher offers frame synchronizing and re-sizing on every channel, as well as integrated 3D DVE transitions, chroma key, DSK, dual picture in picture, still stores, and a 16 channel multi-viewer.

About Casablanca Online

Casablanca Online offers point-to-multipoint broadcast solutions via satellite, fiber and IP. For more information please call +55-11-38892696, emailinfo@casablancaonline.com.br or visit our website at www.casablancaonline.com.br.

Casablanca Online, Av. República do Líbano 366, Ibirapuera, São Paulo, SP 04502000 Phone: 55-11-38892696, Fax: 55-11-38892741. Website: www.casablancaonline.com.br

About FOR-A

FOR-A is a major manufacturer and distributor of video and audio systems to the broadcast, postproduction and professional video markets. For more information about FOR-A’s product line, call 201-944-1120 or visit our web site at www.for-a.com.

Digg Syndication Del.icio.us Syndication Google Syndication MyYahoo Syndication Reddit Syndication

Related Topics: Infrastructure, News |

BASSMAXX Shakes the Treehouse in South Beach

BASSMAXX - Treehouse club install - Miami

Treehouse, Miami’s Premier Award-Winning Techno Venue, Now Relies on 10 BASSMAXX Powered Enclosures for Supreme Bass-Crunching Low-End and No Hassle Results

Miami, June 28, 2012 — BASSMAXX (www.bassmaxx.com) has found a home in Treehouse…the immensely popular South Beach techno venue where low end and a high intensity crowd are married in a euphoria of music and dance. BASSMAXX provided and installed six self-powered double 18-inch subwoofers and four self-powered double 12-inch bass horn cabinets, complete with on-site system tuning and optimization, into the subsequently crowned Miami NewTimes “Best Small Music Venue – 2012”.

“These days, DJs’ demands on equipment are consistently surpassing the status quo of just a few years ago…low-end demands are the greatest, and often the weakest point in a sound system,” said Gregory Selph, Treehouse operating partner and a 23-year veteran of the nightclub industry. “Customers [had been] emailing and blogging about our amazing DJ lineups and constantly failing sound systems. We chose BASSMAXX after blowing up every other viable option on the market. Our sound tech labor invoices, let alone the parts, were sucking us dry. BASSMAXX is directly the opposite. BASSMAXX makes low end effortless…waterproof, drink-proof, DJ-proof, self powered, self cooling, self monitoring, self limiting, and just bass crushing. Wheel it in, plug it in, ready to begin.”

Treehouse now utilizes BASSMAXX on two dance floors:
• Main Room: A Sub-Mergence system consisting of 4 x SS218-A self-powered double 18-inch subwoofers, and 2 x X2C-A self-powered bass horns.
• Room Two: A Sub-Mergence system consisting of 2 x SS218-A self-powered double 18-inch subwoofers, and 2 x X2C-A self-powered bass horns.

Open for approximately a year-and-a-half and gaining the reputation as Miami’s premier techno venue, Treehouse combines 7,000-square-feet of indoor and outdoor entertainment space. Treehouse is known as THE underground DJ venue, specializing in European techno bookings weekly. The customer demographic is a self-described downtown/midtown/design-district/hipster/artist crowd, which is a far cry from the normal South Beach tourist or commercial throng. Treehouse is a locals’ hot spot with a constant influx of educated European tourists, and prides itself as being incredibly inviting to all, with a “be yourself door policy”, and no velvet rope pretentiousness. It’s all about the music and BASSMAXX is now a large part of that experience.

“David brought a couple of pieces of his Ultra Music Festival sound system in for an impromptu demo after load-out from the festival,” Selph explained. “His demo was impressive to say the least. Everything attached to the walls [was] shaking and falling down [and] his equipment wasn’t even working hard…and it had just taken beating after beating at Ultra in the Miami heat and salty humidity. Our team kept talking about the demo for two months as we weighed and tested all other sound companies’ proposals. Each proposal led us back to BASSMAXX’s effortless demo that had impressed us so.”

Added David Lee, president of BASSMAXX, “We stopped by Treehouse on our way out of town, rolled in four of the SS218s, plugged them in to extension cords and split the signal off the mixer with a Y adapter. The effect on the walls and décor was pretty interesting, so say the least. I could tell they had never had bass like that in the room before and I think it worried them at first. I assured them that we could fairly well contain the bass indoors by using placement and delays to target the nulls at the doorways but they would probably have to glue and screw down everything on the walls. We also discussed the Sub-Mergence technology that adds massive dynamic impact to the deep bass of the SS218s, which is the direction they decided to take.”

Selph explained that besides the impressive demo, one of the deciding factors in choosing BASSMAXX for Treehouse was BASSMAXX president David Lee’s accessibility and approachability. He said that he’s had clubs with the most well known names in sound but never once knew the people behind the product personally, let alone been able to have conversations relating to his venues’ sound.

“With David, [it was the] complete opposite,” continued Selph. “He’s available and interested and genuinely concerned and wants as much as we do for his product to be the best it can be and leave a lasting positive impression. His install was well beyond what we anticipated. He spent three days in the sweltering heat here in Miami with no AC, solving problems we never knew we had and leaving us with a no stress, virtually self-maintained product. My nights used to be a series of flip outs and stress overloads running around the club fixing sound issues…checking levels, making sure connections or drivers or amps had not broken or overheated. Now I can focus on the business and sales and customers. The system he left us with no longer requires my attention, at all. I turn it on at open and turn it off at close, and listen to all of the praise in between. Never have we had this situation here. It’s been put to the test by a number of big DJs lately and continues to just crush. I smile now every time I walk through the room.”

“In my next life, I’d like sole rights to be the exclusive BASSMAXX rep for the southeast,” Selph concluded. “This company and this product are bad ass and [BASSMAXX] has huge potential for growth. Miami continues to grow as an electronic music leader and when other venues find out about this product it will make my club competition just that much more relentless.”

Lee continued, “Working with Greg and the folks at Treehouse has been a real pleasure because they truly appreciate the sound quality and recognize the value of what we do to make their lives easier and help ensure their club brings audiences back again and again. Treehouse books great talent and the job of the sound system is to make sure everyone, including the owner, the promoter, the headliner, and all their fans, thoroughly enjoys the musical experience and wants to come right back for more.”

For more information on Treehouse, visit www.treehousemiami.com or contact Gregory Selph at info@treehousemiami.com or (305) 674-4478. Treehouse is located at 323 23rd Street, Miami Beach, FL 33139

For more information on BASSMAXX products and services, please call 713-397-4466, or visit www.bassmaxx.com.

About BASSMAXX
Since 1999, BASSMAXX has designed and delivered powerful and efficient sound systems to the live sound and high-end club market. Applying a ruthless practicality to uncompromising standards of quality and reliability has yielded a product line that is both exotic in performance and accessible in price.

# # #

Digg Syndication Del.icio.us Syndication Google Syndication MyYahoo Syndication Reddit Syndication

Related Topics: News |

ASHLY’S PEMA COMBO DSP/AMP IMPROVES THE LOFTY ATMOSPHERE AT CALIFORNIA COUNTRY CLUB

buttecreek_exterior.JPGCHICO, CALIFORNIA – JUNE 2012: Nestled amid meticulously manicured grounds, the stately clubhouse of Butte Creek Country Club (BCCC) in Chico, California is – in addition to the ideal place to relax after a round of golf – a fabulous setting for weddings, fundraisers, and other events. However, until local integration firm Tolar AVL installed a sophisticated Ashly Pema 8250.70 Protea(tm) DSP Matrix Amplifier with Ashly neWR-5 remote wall panels, the clubhouse’s single-source sound reinforcement system was a source of frustration for BCCC management and staff.

“BCCC operates a very high-end facility, and required a sound system to match,” said Chuck Mahar, sales director and project manager with Tolar AVL. “The previous system included a large rack of amplifiers stacked with 70-volt transformers. There was a complete lack of DSP or equalization that meant that the entire clubhouse had to commit to the more

About

Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

Calendar

June 2012
M T W T F S S
« May   Jul »
 123
45678910
11121314151617
18192021222324
252627282930  

Your Account

Subscribe

Subscribe to RSS Feed

Subscribe to MyYahoo News Feed

Subscribe to Bloglines

Google Syndication