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Brain Farm Digital Cinema Deploys Selection of FUJINON Lenses to Capture Detail from a Mountain Away for Latest Feature

Wayne, N.J. – FUJIFILM North America Corporation, Optical Devices Division, has announced that Jackson Hole, Wyoming-based Brain Farm Digital Cinema selected several FUJINON lenses for the company’s aerial cinematography and extreme sport shooting. The feature film, The Art of Flight, is Brain Farm’s latest feature film release using the FUJINON lenses. The death-defying film follows a team of professional snowboarders through remote backcountry terrain from Alaska to Jackson Hole to Patagonia as they conquer uncharted snowboarding territory.

Click here to see a trailer for the film:

http://www.youtube.com/watch?v=t4CUNVYxxZM&feature=relmfu

Links to stills from the making of the film can be found here:

http://artofflightmovie.com/

FUJINON lenses used for the film include the extreme telephoto HA42x9.7B zoom and the HA14x4.5B wide-angle ENG/EFP lens, incorporated into Brain Farm’s Cineflex stabilized HD aerial camera system. Brain Farm deploys this system primarily in helicopters for aerial cinematography, but also with land and boat based vehicle mounts in other productions.

“What stood out to me the first time I saw footage shot with the FUJINON lenses was the accurate color they produced and the sharpness of the lens,” saidChad Jackson, Executive Producer at Brain Farm. “We often film a subject from a very far distance, usually a mountain away. With the FUJINON lenses we captured extremely smooth, sharp images.”

In addition, other FUJINON lenses used in production of The Art of Flight included the HA25x16.5BERD, HA23x7.6BERM and HA14x4.5BERD zooms used on Panasonic VariCam 3700 camcorders. The FUJINON TS-P58A image stabilizer was used with their HA14x, HA25x and HA23x lenses on VariCams whenever they needed to stabilize ground-based images.

Brain Farm has used its FUJINON lenses in almost every project, including a current Visa Blackcard commercial, a series of World of Red Bull commercials, National Geographic’s critically acclaimed documentary program Great Migrations, and Nat Geo Wild’s adventure series Expedition Wild. “The FUJINON 42×9.7 we use in our Cineflex gimbal is very fast, with minimal fall off, and it has an incredible zoom range,” said Jackson. “We’ve never before been able to shoot so far away and keep the image so sharp.”

Curt Morgan, CEO/President/Owner of Brain Farm Digital Cinema, is the primary DP of the footage they shoot all over the world. “We’re thrilled to be involved with the breathtaking images that Curt and his team produce,” said Chuck Lee, technology manager, FUJIFILM North America Corporation, Optical Devices Division. “They really know how maximize the full visual potential of our lenses, and given the extreme weather and challenging conditions they are used in, Brain Farm’s work is a testament to the true durability and reliability of FUJINON lenses.”

The Art of Flight is now available on Blu-ray, DVD and iTunes. The film follows Travis Rice, John Jackson, and other extreme snowboarding daredevils as they dream up new global adventures and elevate the sport to unimaginable levels. For this film, Brain Farm gathered an arsenal of the most advanced and progressive filmmaking technology to capture a snowboarding adventure of epic proportions.

Click here to view Brain Farm’s promotional reel:

http://www.brainfarmcinema.com/video/video_1.aspx

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of five operating divisions and one subsidiary company. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture film, and the Graphic Systems Division supplies products and services to the printing industry. The Optical Devices Division provides binoculars, and optical lenses for closed circuit television, videography, cinematography, broadcast and industrial markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit www.fujifilmusa.com/northamerica, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 16 companies around the world granted U.S. patents in 2010, and in the year ended March 31, 2011, had global revenues of $25.8 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

* At an exchange rate of 86 yen to the dollar.

All product and company names herein may be trademarks of their registered owners.

FUJIFILM Optical Devices Division, 10 High Point Drive, Wayne, New Jersey 07470. Phone: 973-633-5600. Fax: 973-633-5216. Web site:www.FUJINON.com

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