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French Broadcast Leader TF1 Chooses Chyron for Branding of LCI News Channel

LONDON — July 11, 2012 — France’s number one broadcaster, TF1, has installed Chyron’s Ticker Tool — a solution driven by Chyron’s Channel Box² graphics branding and promo technology — to provide channel branding for LCI, the network’s popular 24-hour news channel. At LCI, the newly developed Ticker Tool drives creation of all channel brand elements including clock, logos, and tickers for weather, stocks, and news headlines.

“We needed a significant upgrade to our graphics presentations in order to stay competitive in our market,” said Olivier Tremon, head of internal production at TF1. “The Chyron solution has proven to be an excellent choice at LCI, providing state-of-the-art channel branding and animation capabilities as well as up-to-the-minute ticker information that our operators can easily manage and modify.”

The Chyron Ticker Tool offers a user-friendly interface for LCI to generate tickers and populate them with rolling content from third-party data sources for weather, stock prices, sports results, and other current and rapidly changing information. For stories automatically built and updated from external data sources, such as stock market data, the Ticker Tool provides spellchecking, cut-and-paste from third-party applications, and the ability to edit stories and modify layouts in a word-processing environment. Bin-and-sequence windows enable operators to build and reorder sequences simply by dragging and dropping them from the bin, a time-saving capability especially useful when inserting breaking news information.

“TF1 is a household name in France and one of the most influential broadcasters in Europe, so we were honored when the network chose Chyron to provide channel branding for the popular LCI news channel,” said Paul Glasgow, vice president of EMEA sales at Chyron.

Chyron dealer MagicHour provided support for the implementation of the Ticker Tool and Channel Box² solution installed in the main TF1 broadcasting facility in Paris.

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About TF1 and LCI
With an average market share of 24%, TF1 is France’s most popular domestic television network and the most viewed channel in Europe. The channel is part of the TF1 Group of mass media companies, which also includes the news channel LCI and Eurosport, the largest European sports network. TF1 launched LCI in 1994 to provide 24-hour national and global news coverage. For more information, visit www.lci.tf1.fr.

About Chyron
Chyron (NASDAQ: CHYR) is a leading provider of Graphics as a Service for on-air and digital video applications including newsrooms, studios, sports broadcasting facilities, and corporate video environments. An Emmy(R) Award-winning company whose products have defined the world of digital and broadcast graphics, Chyron’s graphics solutions include the Axis World Graphics online content creation software and order management system, on-air graphics systems, clip servers, channel branding, and graphics asset management solutions, all of which may be incorporated into the company’s BlueNet(TM) end-to-end graphics workflow. More information about Chyron products and services is available on the company websites: www.chyron.com and www.axisgraphics.tv. The company’s investor relations information is at www.chyron.com via the “Investors” link.

All trademarks and registered trademarks mentioned herein are the property of their respective owners.

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Facebook: http://www.facebook.com/chyronmelville
LinkedIn: http://www.linkedin.com/company/chyron
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Blog: http://chyronchat.com
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