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FUJIFILM Optical Devices Division Releases Multi-Language Version of Optical Lens Calculator

OptCal Serves as a Handy, On-Location Resource for FUJINON Lens Customers Worldwide

Wayne, N.J. – FUJIFILM North America Corporation, Optical Devices Division released a new version of its OptCal Select-a-Lens calculator, which adds support for a variety of languages, including German, French, Italian, Japanese, Chinese, Spanish, and Portuguese. This new app is available for use on iPhones and Android devices, as well as iPad mobile tablets.

Customers can access OptCal v4.1 for free. The new, multi-lingual version became available on the Apple App Store and Android Market as of yesterday, July 11th.

Developed in 2005, OptCal is a tool that takes the guesswork out of lens selection. It helps photographers calculate various lens formulas—such as field of view, angle of view, and depth of field—and it can compare those values when switching between lens formats and camera image sizes. OptCal will allow the user to calculate formulas for 2/3-inch, 1/2-inch, 1/3 –inch, PL mount and CCTV c-mount lenses for broadcast, digital cinematography, and security applications.

“We’ve made OptCal v4.1available in several major languages to ensure that videographers and photographers worldwide can use this utility to full advantage,” explained Thom Calabro, director, Marketing and Product Development, FUJIFILM North America Corporation, Optical Devices Division. “Videographers worldwide can now use OptCal in their native languages to determine how different lenses and focal lengths will impact shooting variables, such as the field or angle of view and the image size at a given distance. And the ability to access it using the most popular mobile devices on the market means that it’s available whenever and wherever they may need it – especially when shooting on location.”

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of five operating divisions and one subsidiary company. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture film, and the Graphic Systems Division supplies products and services to the printing industry. The Optical Devices Division provides binoculars, and optical lenses for closed circuit television, videography, cinematography, broadcast and industrial markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit www.fujifilmusa.com/northamerica, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 17 companies around the world granted U.S. patents in 2011, and in the year ended March 31, 2012, had global revenues of $27.8 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

* At an exchange rate of 79 yen to the dollar.

All product and company names herein may be trademarks of their registered owners.

FUJIFILM Optical Devices Division, 10 High Point Drive, Wayne, New Jersey 07470. Phone: 973-633-5600. Fax: 973-633-5216. Web site:www.FUJINON.com

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Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

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