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Barix Appoints Frank Frederiksen as Vice President of Product Marketing and Strategy

ZURICH, SWITZERLAND, July 16, 2012 — Barix AG, a pioneer in IP-based audio, intercom, control, and monitoring, has appointed Frank Frederiksen as Vice President, Product Marketing and Strategy effective immediately. Frank will help Barix define its vertical market strategy as the company grows its business and expands its product range.

Frank has held a variety of senior management positions in program and technology management, which has given him broad experience and insight on how to develop and market products. Among other positions, Frank has served as Strategic Marketing and Innovation Manager for Philips, and Product and Technology Manager for ST-Ericsson.

“I have been involved in the development side, but have also had time in front of customers. I hope to bridge the two sides at Barix,” said Frederiksen. “What is important in any market is to bring innovative technology to the customer at the right time and price.”

Frank is looking forward to helping Barix continue on a strong path of bringing customers inventive products at a competitive price. With a continually expanding number of new IP audio markets, his main goal is to establish a future roadmap for the company in terms of products and overall marketing objectives.

“Barix is an innovative company with great technology, an unbeatable reputation for reliability and a large customer base,” said Frederiksen. “I am excited to help Barix continue to benefit from the growth of the markets we are in — and of those markets to come.”

About Barix AG (www.barix.com)
Barix AG, headquartered in Zurich Switzerland, specializes in research and development of state of the art IP based communication and control technology. The company is a long-term and reliable supplier of IP audio and control devices, with more than 150,000 devices shipped in its first decade of business. Barix products are stand-alone and able to remotely connect worldwide over standard networks / Internet offering new and improved solutions to the commercial audio distribution, communication and automation industry. Barix products provide solutions in Audio over IP (audio distribution and monitoring, communication, security) and automation (remote controlling, monitoring and maintenance).
# # #
Barix AG, Seefeldstrasse 303, 8008 Zurich, Switzerland
Phone: +41 43 43322 11, Fax: +41 44 2742849
Barix Technology Inc, St. Paul, MN – (866) 815-0866

http://www.barix.com

http://www.ip-audio.info

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