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GC Pro Appointed Panasonic Professional Products Dealer

— Partnership with Panasonic System Communications Company of North America will enhance GC Pro’s installation services with expanded multi-media offerings, while providing Panasonic with penetration into additional market sectors —

WESTLAKE VILLAGE, CA, July 16, 2012 — Guitar Center Professional (GC Pro), the outside sales division of Guitar Center that focuses on the needs of professional users, is pleased to announce that it has been appointed as an authorized dealer for Panasonic professional products. The announcement was made by Rick Plushner, GC Pro Vice President, and reflects GC Pro’s ongoing expansion and dedication to providing turnkey solutions. As dealers, GC Pro locations will offer Panasonic professional projectors, cameras, recorders and display products.

Plushner stated, “As GC Pro has grown in scope, particularly with our Affiliate program, the installations projects have become more multimedia in nature, leading us to offer comprehensive turnkey solutions. By partnering with Panasonic, GC Pro is now offering a more complete approach to servicing our clients. We are not getting into the retail video business; rather, the application for these professional products is meant to enhance our installations business for many of our customers in the house-of-worship marketplace, recording and post-production communities, and general business-to-business applications. GC Pro has always offered high-end professional audio products, and now we’re excited to represent the most sought-after brand in the professional video business, rounding out our ability to provide complete cutting-edge installations.”

Bill Brennan, Senior Director, Category Sales, stated, “Panasonic is extremely excited about partnering with GC Pro, and supporting their go-to-market strategy. This relationship offers Panasonic the opportunity to expand our presence in markets that reach beyond our conventional customer base, and to approach clients from a unique perspective. I am extremely impressed with the passion and creativeness of the Senior Management Team and look forward to working and growing business together with GC Pro.”

Stephen Milley, National Sales Manager, Panasonic Professional Video Sales Channel, stated, “As part of Panasonic’s B2B initiative – the Panasonic System Communications Company North America – we are always looking for strategic partners that can integrate all of our various technologies seamlessly and have a client base to whom they can promote this portfolio on a national level. As a key partner, GC Pro is not only closely familiar with these technologies, but they are also able to penetrate market sectors that we are not strongly addressing at this point. This is a win-win situation, as GC Pro can now offer its clientele Panasonic professional broadcast cameras, video displays, projection etc., and Panasonic will grow its presence in new burgeoning markets, like house-of-worship, post-production and the musical entertainment industry, which GC Pro emphasizes as part of their core competency. Many of GC Pro’s customers have expanded their own areas of focus outside of simply audio, and we are proud to be able to partner with GC Pro to offer products to that end.”

Milley added, “Another thing that made GC Pro attractive to us as a strategic partner is that their parent company Guitar Center has a reputable, strong name that has clout in the industry, is financially sound and is a national company. This provides the foundation for GC Pro to grow, and the fact that they have 43 offices nationwide means further support of the Panasonic brand across the nation.”

For more information, please visit www.gcpro.com.

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